kansas city thrifty nickel media kit

• Free Weekly PublicationThursday DeliveryLocal (Demand Distribution & Home Delivery) 20.1% Market Penetration

Regional (12 Publications, Over 345,000 Audited Circulation)

National (110 Publications, Over 400 Million Private Party Classifieds)

• Inserts (General Insertion or Home Delivered)

• Internet (Over 32 Million Page Hits Per Month)

A Thrifty Nickel Publication

www.kcnickel.com

Deadline: . . . . . . . . .6 p.m. Tuesday for next Thursday Publication c.s.t.Deadline National Display: . . . . . . . . . . . . . . . . . . . . .Noon Monday c.s.t.Hours: . . . . . . . .9 a.m. to 5 p.m. Wed - Fri 9 a.m. to 6 p.m. Mon - TuesPhone: . . . . . . . . . .816•356•6131 Fax: . . . . . . . . . . . .816•356•0621Toll Free . . . . . . . .800•541•1455 After Hours: . . . . .816•356•8794Sales Manager After Hours . . . . . . . . . . .John Lambrosl: 816•560•5079E-mail: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [email protected]

NORTH EDITION

EAST EDITION

KANSAS EDITION

Over 30 Years

InKansas CityAnd St. Joseph

COLUMN INCH WEEKLY RATE 4 WEEK 13 WEEK 52 WEEK

6-14 $2538 $2388 $2238 $2088

15-31 $2388 $2238 $2088 $1938

32-63 $2238 $2088 $1938 $1788

64-128 $2088 $1938 $1788 $1638

Kansas City Metro - Gross Run Of Paper Rates (comissionable at 15%)

Kansas City (East) Edition - Gross Run Of Paper Rates (comissionable at 15%)


6-14 $1075 $1025 $975 $925

15-31 $1025 $975 $925 $875

32-63 $975 $925 $875 $825

64-128 $925 $875 $825 $775

Kansas City (Kansas) Edition - Gross Run Of Paper Rates (comissionable at 15%)


6-14 $925 $875 $825 $775

15-31 $875 $825 $775 $725

32-63 $825 $775 $725 $675

64-128 $775 $725 $675 $625

Kansas City (North) Edition - Gross Run Of Paper Rates (comissionable at 15%)


6-14 $850 $800 $750 $700

15-31 $800 $750 $700 $650

32-63 $750 $700 $650 $600

64-128 $700 $650 $600 $550

Kansas City Pre-Printed Inserts - (comissionable at 15%)

QUANTITY PER THOUSAND MINIMUM CHARGE

1-4,999 $7500 $10000

5,000-9,999 $6000

10,000 up $4000 General Insertion or Zip Code Delivery

POSITION COLOR EAST EDITION KANSAS EDITION NORTH EDITION

Front Page 64ci Full Color $80000 $70000 $65000

Back Page 64ci Full Color $67500 $57500 $47500

Premium Positions Reserved Basis Only • Subject To Availability

Premium Positions - Gross Rates (comissionable at 15%)

Kansas City, Missouri and surrounding Metropolitan Area media packet page 1

Open Display Rates Local & National Effective 12/15/2010 (subject to change)


www.kcnickel.com


• All Local Pricing Includes Online Copies Of Display Ad and A 40 Word Descriptive • •• Classified Ad Appearing on The Kansas City Page of kcnickel.com• Four Color Available on Ads 64 ci and Larger. Additional Charge $100.00.• (subject to color pages availability)• 15% Agency Discount Allowed for Approved Agencies.• All Accounts Must Be Pre-approved by Our Office Before Billing Of Advertising.• Additional Online Features Are Available. Ask Your Account Executive For Details.• Discounted Rates Reflect Length Of Contract Running Consecutive Weeks And Same Editions.


Standard Sizes

Mechanical Requirements

1/8 page 4x4 . . . . . . .31p5 x 24p . . . . . . .5.25 in x 4 in

1/4 page 3x10.67 . . . .23p4 x 64p . . .3.917 in x 10.67 in

1/4 page 4x8 . . . . . . .31p5 x 48p . . . . . . .5.25 in x 8 in

1/2 page 8x8 . . . . . . .63p5 x 48p . . . . .10.583 in x 8 in

1/2 page 5x12.8 . . . . .39p2 x 76p6 . . .6.853 in x 12.8 in

1/2 page 6x10.67 . . . .47p5 x 64p . . .7.917 in x 10.67 in

3/4 page 7x13.67 . . . .55p5 x 81p . . . .9.25 in x 13.71 in

Full page 8x16 . . . . . .63p5 x 96p . . . .10.583 in x 16 in

Open Display Rates Local & National Effective 12/15/2010 (subject to change)


www.kcnickel.com



Comparative Cost Per 1000 Info From SRDS.com

A B C D EPUBLICATION CPM INSERT CIRCULATION AUDIT

FULL PAGE (PRE PRINTED)THRIFTY NICKEL $2800 $4000 95,461 Yes

Kansas City Star $24394 $9000 260,724 YesThe Pitch $3406 N/A 79,275 No

Sun Publications $4756 N/A 214,990 NoThe Examiner $29270 $5700-$8000 14,797 YesDos Mundos $25265 $7000 9,975 No

Local

• PUBLISHED EVERY THURSDAY

• OVER 95,000 PAPERS EACH WEEK

• FREE TO THE PUBLIC

• 13 COUNTIES IN K.C. METRO

• OVER 2,200 DISTRIBUTION SITES

• WEEKLY HOME DELIVERY

• 20.1% MARKET PENETRATION

• 30 YEARS IN KC MARKET

• AUDITED CIRCULATION

• MEMBER A.F.C.P.

American Classifieds (Thrifty Nickel WantAds) has you covered in the Kansas City Area. Advertise In the North Area, Kansas Area,East Area, Or All Three Editions!

Target The Market You Want To Reach In The K.C. Metro!

Johnson


www.kcnickel.com


Regional

• Kansas City, North • St. Joseph, Missouri • Fort Smith, Arkansas• Kansas City, East • Springfield, Missouri • Omaha, Nebraska• Kansas City, Kansas • Tulsa, Oklahoma • Lincoln, Nebraska• St. Louis, Missouri • Lawton, Oklahoma • Council Bluffs, Iowa

OVER 349,000 AUDITED CIRCULATION. DISTRIBUTED EVERY THURSDAY.INDIVIDUAL CIRCULATION & RATES Available Upon Request

$8500 COLUMN INCH


National Per Region

CENTRALREGION23 Papers7 States

CWESTTLREGION43 Papers10 States

CTEXASTLREGION34 Papers

in

CEASTTLREGION44 Papers15 States

Column Inch RateEast Region . . . . . . . . . . . . . .$17100

Central Region . . . . . . . . . . . .$12600

Texas Region . . . . . . . . . . . . .$21800

West Region . . . . . . . . . . . . . .$17100

• 9 Million Readers• 110 Publications• 101 Cities• 4 Million Papers Published Wkly

• Pricing subject to change based on changes• in circulation

California•Fresno •Visalia

Colorado CC•Colorado Springs•Denver •Fort Collins•Greeley •Pueblo

Idaho•Boise •Idaho Falls•Twin Falls

Iowa•Council Bluffs

Nebraska•Lincoln •Omaha

New Mexico•Alamogordo•Albuquerque•Clovis •Farmington•Hobbs •Las Cruces•Roswell •Santa Fe

Utah•Orem-Provo•Salt Lake City

West Region•Abilene•Amarillo•Arlington•Austin•Beaumont•Bryan-College Station•Corpus Christi•Dallas•Denton•Fort Worth•Hill Country•Houston•Longview•Lubbock•Midland Odessa•Nacogdoches•Paris•San Angelo•Santonino•Temple Killeen•Texarkana•Victoria•Waco•Wichita Falls

Texas RegionAlabama•Birmingham •Dothan•Huntsville •Mobile

Florida CC•Fort Walton Beach•Merritt Island - Melborne•Titusville •Ocala•Orlando •Panama City•Pensacola •Tallahassee

Georgia•Atlanta •Columbus•Gainesville •Valdosta

Indiana•Evansville •Indianapolis

Kentucky•Louisville •Owensboro•Paducah

North Carolina Virginia•Greensboro •Roanoke

Tennessee•Chattanooga •Jackson•Knoxville •Nashville•Tri-Cities

East RegionArkansas•Fort Smith C

Illinois CC•Champaign - Danville•Mattoon - Decatus•Peoria - Springfield•Bloomington•Quad Cities•Loves Park

Kansas•Greater Kansas City

Louisiana•Alexandria •Monroe•Shreveport

Missouri•Greater Kansas City•Springfield •St. Joseph•Greater St. Louis

Mississippi•Gulfport •Jackson

Oklahoma•Lawton •Tulsa

Central Region


www.kcnickel.com


Audit Period: January 1, 2011 – December 31, 2011

Thrifty Nickel ‐ Kansas City 12103 E 43rd St Kansas City, MO 64133 (816) 358‐7070 EMAIL: [email protected] (816) 356‐6135 FAX www.kcnickel.com

1. Publication Information

Average Net Circulation: 80,774 (Print Edition) Number of Editions: Three Format / Average Page Count: Tabloid / 20 Pages Circulation Cycle: Weekly Circulation Day / Time: Thursday / by 1 PM Ownership: American Classifieds / Mid‐America Publishing Inc Year Established: 1978 Publication Type: Shopper Content: 100% Advertising / 0% Editorial Circulation Paid/Unpaid: 100% Unpaid / 0% Paid / 0% Sponsored Primary Delivery Methods: 25% Carrier Delivery / 0% Mail / 75% Controlled Bulk Insert Zoning Available: Yes – ZIP Code / Route / Zone CVC Member Number: 23‐0901 (See Paragraphs 5‐5C) DMA/MSA: Kansas City, MO / Kansas City, MO‐‐KS Audit Funded By: Publisher

2. Rate Card and Mechanical Data

Rate Card Effective Date: January 1, 2009 Mechanical Data: Eight (8) columns x 16‐inch column depth Full page: 10.5" wide X 16” depth. Open Rate: Local: $31.18 per column inch National: $31.18 per column inch Insert Open Rate: $40.00 per thousand Classified Rate: $13.50 for up to 10 words

Volume, frequency, contract, color, and other rates may be available from the publisher.

3. Contact Information

Publisher: Debbie Hall EMAIL: [email protected] Advertising: John Lambros EMAIL: [email protected] Circulation: David Pine EMAIL: [email protected]

4. Circulation Pricing

Thrifty Nickel ‐ Kansas City is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: Contact Publisher

5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0901 Thursday Thrifty Nickel ‐ Kansas City ‐ Consolidated Kansas City, MO

Audit Period Summary Average Net Circulation (5‐H) 80,774 Average Gross Distribution (5‐F) 86,816 Average Net Press Run (5‐A) 87,558

Audit Period Detail A. Average Net Press Run 87,558 B. Office / File 742 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 64,739 3. Mail 0 4. Restock & Office Service 0 5. Other: Sampled Home Delivery 22,077 TOTAL AVERAGE CONTROLLED DISTRIBUTION 86,816 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 0 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 86,816 G. Unclaimed / Returns (6,042)* H. Average Net Circulation 80,774

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5A. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0232 Thursday Thrifty Nickel ‐ Kansas City ‐ East Kansas City, MO



www.cvcaudit.com

5B. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0234 Thursday Thrifty Nickel ‐ Kansas City ‐ Kansas Kansas City, MO



www.cvcaudit.com

5C. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 23‐0233 Thursday Thrifty Nickel ‐ Kansas City ‐ North Kansas City, MO



6A. Audited Average Website Reporting ‐ www.kcnickel.com

Monthly Audit Period Average

Website Unique Visitors 4,632

Website Page Views 82,986

Average Time Spent on Website Not Applicable

6B. Audited Online Edition Reporting

Monthly Audit Period Average

Unique Digital Edition Visitors Not Applicable

Digital Edition Page Views Not Applicable

7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include

press waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not

qualify as controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. CARRIER DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences,

and/or businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences,

and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: Rotational sample home delivery. D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with

individual readers. 1. CARRIER DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi

family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or

multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party

monetary exchange. 1. CARRIER DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or

multi‐family residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences,

and/or multi‐family residences, and/or businesses, and/or Post Office Boxes. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition

cycle *(See paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution

(C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. TIME SPENT: The average amount of time spent on a website during a single visit, expressed in HH:MM:SS PARAGRAPH SIX (B) UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month).

A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information.

DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.

8. Average Print Circulation History

YEAR AUDIT SOURCE Q1 Q2 Q3 Q4

01/01/11‐12/31/11 CVC 77,841 77,834 82,040 84,86101/01/10‐12/31/10 CVC 80,903 80,441 78,987 72,16501/01/09‐12/31/09 CVC 83,633 98,622 88,448 82,53401/01/08‐12/31/08 CVC 79,394 80,895 79,793 84,51001/01/07‐12/31/07 CVC 85,002 82,095 82,324 79,51001/01/06‐12/31/06 CVC 79,686 81,387 82,366 85,18001/01/05‐12/31/05 CVC ‐ 98,399 97,212 96,832

9A. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ East ZIP

CODE CITY / AREA COUNTY HOME

DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

64011 Bates City Lafayette 0 85 0 0 85

64012 Belton Cass 0 310 0 0 310

64014 Blue Springs Jackson 0 388 0 0 388

64015 Blue Springs Jackson 2,000 365 0 0 2,365

64016 Buckner Jackson 0 185 0 0 185

64029 Grain Valley Jackson 0 148 0 0 148

64030 Grandview Jackson 0 840 0 0 840

64050 Independence Jackson 0 935 0 50 985




64055 Independence Jackson 0 2,115 0 0 2,115

64056 Independence Jackson 2,000 410 0 0 2,410


64063 Lees Summit Jackson 2,000 305 0 0 2,305

64064 Lees Summit Jackson 0 20 0 0 20

64075 Oak Grove Jackson 0 145 0 0 145

64076 Odessa Lafayette 0 170 0 0 170

64078 Peculiar Cass 0 245 0 0 245

64080 Pleasant Hill Cass 0 165 0 0 165


64083 Raymore Cass 0 60 0 0 60


64101 Kansas City Jackson 0 65 0 0 65






64110 Kansas City Jackson 0 1,390 0 0 1,390





64116 Kansas City Clay 0 115 0 0 115



9A. Distribution by Zip Code (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – East ‐ CONTINUED ZIP


DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL










64133 Kansas City Jackson 0 15 0 1,535 1,550






64701 Harrisonville Cass 0 315 0 0 315

66076 Pomona Franklin, KS 0 15 0 0 15

66103 Kansas City Wyandotte, KS 0 50 0 0 50

66206 Leawood Johnson, KS 0 5 0 0 5

66208 Prairie Village Johnson, KS 0 40 0 0 40


Misc. Assorted Assorted 2,000 2,385 0 55 4,440

TOTAL 8,000 29,715 0 1,870 39,585

9B. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ Kansas ZIP


DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

64116 Kansas City Clay, MO 0 30 0 0 30

64133 Kansas City Jackson, MO 0 0 0 315 315

64145 Kansas City Jackson, MO 0 15 0 0 15

66012 Bonner Springs Wyandotte, KS 0 215 0 0 215

66018 De Soto Johnson, KS 0 170 0 0 170

66030 Gardner Johnson, KS 0 360 0 0 360

66036 Hillsdale Miami, KS 0 35 0 0 35

66043 Lansing Leavenworth, KS 0 245 0 0 245

66044 Lawrence Douglas, KS 0 290 0 0 290



66048 Leavenworth Leavenworth, KS 0 1,060 0 0 1,060


66053 Louisburg Miami, KS 0 400 0 0 400

66061 Olathe Johnson, KS 0 425 0 0 425

66062 Olathe Johnson, KS 1,000 225 0 0 1,225

66071 Paola Miami, KS 0 430 0 0 430

66083 Spring Hill Johnson, KS 0 95 0 0 95

66085 Stilwell Johnson, KS 0 15 0 0 15

66101 Kansas City Wyandotte, KS 0 1,240 0 0 1,240


9B. Distribution by Zip Code (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – Kansas ‐ CONTINUED ZIP


DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL






66111 Edwardsville Wyandotte, KS 0 10 0 95 105

66112 Kansas City Wyandotte, KS 2,000 645 0 0 2,645


66202 Mission Johnson, KS 0 255 0 0 255

66203 Merriam Johnson, KS 0 75 0 0 75

66204 Overland Park Johnson, KS 0 260 0 0 260

66205 Mission Johnson, KS 2,000 90 0 0 2,090



66208 Prairie Village Johnson, KS 0 135 0 0 135



66212 Overland Park Johnson, KS 2,000 475 0 0 2,475



66215 Lenexa Johnson, KS 0 135 0 0 135


66218 Shawnee Johnson, KS 0 25 0 0 25



66224 Leawood Johnson, KS 1,000 0 0 0 1,000

66227 Shawnee Johnson, KS 0 15 0 0 15

Misc. Assorted Assorted 0 1,980 0 0 1,980

TOTAL 8,000 16,180 0 615 24,795

9C. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North ZIP


DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

64024 Excelsior Springs Clay 0 610 0 0 610



64060 Kearney Clay 0 240 0 0 240

64068 Liberty Clay 0 445 0 100 545

64079 Platte City Platte 0 285 0 0 285

64089 Smithville Clay 2,000 200 0 0 2,200

64098 Weston Platte 0 40 0 0 40

64116 Kansas City Clay 2,000 520 0 0 2,520

64117 Avondale Clay 0 20 0 0 20

64118 Kansas City Clay 0 220 0 0 220

64119 Claycomo Clay 0 240 0 0 240



64150 Riverside Platte 0 430 0 75 505

9C. Distribution by Zip Code (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North ZIP


DELIVERY

CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

64151 Kansas City Platte 0 310 0 0 310

64152 Parkville Platte 0 190 0 0 190



64155 Kansas City Clay 0 30 0 0 30




64163 Ferrelview Platte 0 30 0 0 30

64429 Cameron Clinton 0 390 0 25 415

64439 Dearborn Platte 0 10 0 0 10

64444 Edgerton Platte 0 45 0 0 45

64448 Faucett Buchanan 0 35 0 0 35

64454 Gower Clinton 0 50 0 0 50

64465 Lathrop Clinton 0 90 0 0 90

64468 Maryville Nodaway 2,000 0 0 0 2,000

64477 Plattsburg Clinton 0 100 0 0 100

64485 Savannah Andrew 0 330 0 0 330

64490 Stewartsville Dekalb 0 75 0 0 75

64501 Saint Joseph Buchanan 0 435 0 0 435

64503 Saint Joseph Buchanan 0 1,345 0 100 1,445


64505 Saint Joseph Buchanan 0 650 0 50 700


64507 Saint Joseph Buchanan 0 920 0 105 1,025

66002 Atchison Atchison, KS 0 645 0 0 645

66024 Elwood Doniphan, KS 0 80 0 0 80

66090 Wathena Doniphan, KS 0 95 0 0 95

TOTAL 8,000 14,441 0 1,180 23,621

10A. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ East COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Cass

Belton Harrisonville Peculiar

Pleasant Hill Raymore

0 1,095 0 0 1,095

Clay Kansas City 0 115 0 0 115Jackson

Blue SpringsBuckner

Grain Valley Grandview

Independence Kansas City Lees Summit Oak Grove

6,000 25,735 0 1,815 33,550

Lafayette

Bates CityOdessa

0 255 0 0 255

Franklin, KS Pomona 0 15 0 0 15

10A. Distribution by County (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City – East‐ CONTINUED COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Johnson, KS

LeawoodPrairie Village

0 65 0 0 65

Wyandotte, KS Kansas City 0 50 0 0 50Misc. Assorted 2,000 2,385 0 55 4,440TOTAL 8,000 29,715 0 1,870 39,585

10B. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ Kansas COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Clay Kansas City 0 30 0 0 30Douglas Lawrence 0 1,365 0 0 1,365

Jackson, KS Kansas City 0 15 0 315 330Johnson, KS

De SotoGardner Leawood Lenexa Merriam Mission Olathe

Overland Park Prairie Village Shawnee Spring Hill Stilwell

6,000 3,245 0 55 9,300

Leavenworth, KS

LansingLeavenworth

0 1,305 0 0 1,305

Miami, KS

HillsdaleLouisburg Paola

0 865 0 0 865

Wyandotte, KS

Bonner SpringsEdwardsville Kansas City 2,000 7,375 0 245 9,620

Misc. Assorted 0 1,980 0 0 1,980TOTAL 8,000 16,180 0 615 24,795

10C. Distribution by County (6/30/2011 Edition) Thursday ‐ Thrifty Nickel ‐ Kansas City ‐ North COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Atchison, KS Atchison 0 645 0 0 645Doniphan, KS

ElwoodWathena

0 175 0 0 175

Andrew Savannah 0 330 0 0 330Buchanan

Faucett

Saint Joseph 0 6,059 0 575 6,634

Clay

AvondaleClaycomo

Excelsior Springs Kansas City Kearney Liberty

Smithville

4,000 2,650 0 100 6,750

Clinton

CameronGower Lathrop Plattsburg

0 630 0 25 655

Dekalb Stewartsville 0 75 0 0 75

10C. Distribution by County (6/30/2011 Edition) Thrifty Nickel ‐ Kansas City ‐ North‐ CONTINUED COUNTY CITY / AREA HOME DELIVERY CONTROLLED

BULKMAIL OFFICE /

RESTOCK TOTAL

Jackson

IndependenceKansas City

0 325 0 0 325

Nodaway Maryville 2,000 0 0 0 2,000Platte

DearbornEdgerton Ferrelview Kansas City Parkville Platte City Riverside Weston

0 1,505 0 75 1,580

Misc. Assorted 2,000 2,047 0 405 4,452TOTAL 8,000 14,441 0 1,180 23,621

11. Verification of Receivership & Readership Controlled Carrier Delivery and Mail Distribution

Thrifty Nickel ‐ Kansas City reported an average carrier rotational sample delivery distribution of 6,077 during the audit period. Carrier delivery was verified through the review of carrier statements and/or additional publisher support documents. Thrifty Nickel ‐ Kansas City did not report average mail distribution during the audit period.

12. Verification of Distribution

Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Thrifty Nickel ‐ Kansas City on a regular basis. CVC interviews substantiate Thrifty Nickel ‐ Kansas City’s claim of 6,042 single copy & returnable source distributed editions returned to the publisher unclaimed after the edition cycle.

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13. Paid Reporting Analysis

CARRIER DELIVERY Basic Rates: N/A

AVERAGE NUMBER OF SUBSCRIPTIONS

Full Basic Rate 0

Over 75% of basic rate 0


Under 50% of basic rate 0

MAIL Basic Rates: N/A

AVERAGE NUMBER OF SUBSCRIPTIONS

Full Basic Rate 0



Under 50% of basic rate 0

SINGLE COPY COVER PRICE: N/A

AVERAGE WHOLESALE RATE: N/A

OTHER:

14. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

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The current status of this report expires March 31, 2013. If this report is presented after March 31, 2013 please call the toll‐free number listed below.

Thrifty Nickel ‐ Kansas City, MO ‐ 23‐0901 ‐ Supplemental Readership Study The Circulation Verification Council interviewed Thrifty Nickel readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “non‐zero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of carrier delivery and mail distribution. 513 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

Average readers per edition during the audit period: 2.20* *Readership estimates compiled from 2011 CVC circulation & readership study data.

1. Thrifty Nickel ‐ Kansas City is distributed regularly in your area. Do you regularly read or look through Thrifty Nickel ‐ Kansas City? YES 513 Survey Respondents 2. Do you frequently purchase products or services from ads seen in Thrifty Nickel ‐ Kansas City? YES 385 75.0% NO 128 25.0% 3. How long do you keep Thrifty Nickel ‐ Kansas City before discarding it?

61% 1‐2 Days 17% 3‐4 Days 04% 5‐6 Days 18% 1 Week or More

4. Please select the category that best describes your age. Reader Market Demographics Demographics

00% 06% 18 ‐ 20 07% 08% 21 ‐ 24 24% 19% 25 ‐ 34 25% 20% 35 ‐ 44 25% 20% 45 ‐ 54 13% 13% 55 ‐ 64 05% 07% 65 ‐ 74 01% 07% 75 years or older

5. Reader Gender? (Voice recognition – Gender Bias Rotation) 56% Male Readers 44% Female Readers

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6. What category best describes your combined annual household income for last year? Reader Market Demographics Demographics

05% 19% Under $25,000 29% 25% $25,001 ‐ $49,999 24% 20% $50,000 ‐ $74,999 21% 15% $75,000 ‐ $99,999 16% 14% $100,000 ‐ $149,999 05% 07% Over $150,000

7. What is the highest level of education you have obtained? Reader Market Demographics Demographics

04% 11% Some High School or Less 32% 27% Graduated High School 32% 31% Some College 24% 21% Graduated College 08% 11% Completed Post Graduate

8. Which of the following products or services do you plan to purchase during the next twelve months? 13% New Automobile (% = Positive respondents) 19% Used Automobile 17% Antiques / Auctions 41% Furniture / Home Furnishings 15% Major Home Appliance 12% Home Computers 31% Home Improvements / Supplies 45% Television / Electronics 15% Carpet / Flooring 65% Automobile Accessories (tires, brakes & service) 40% Lawn & Garden 32% Florist / Gift Shops 30% Home Heating / Air Conditioning (service, new equipment) 54% Vacations / Travel 06% Real Estate 75% Men’s Apparel 74% Women’s Apparel 40% Children’s Apparel 02% Boats / Personal Watercraft 09% Art & Crafts Supplies 21% Childcare 30% Education / Classes 11% Attorney 28% Veterinarian 14% Chiropractor 21% Financial Planner (Retirement, Investing) 77% Tax Advisor / Services 28% Health Club / Exercise Class 38% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) 05% Weight Loss 33% Lawn Care Service (Maintenance & Landscaping) 39% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) 82% Pharmacist / Prescription Service 29% Cellular Phone New/Update Service 79% Dining & Entertainment 23% Jewelry 10% Wedding Supplies 32% Athletic & Sports Equipment

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