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Paint manufacturer that prides itself on innovation
Throughout that 126-year journey, the paint producers name may have changed but its undermining philosophies have not. Plascon continues to drive innovation and excellence in the retail, trade, industrial and furniture coatings markets in South and Southern Africa from three strategically placed manufacturing sites in Mobeni, KwaZulu-Natal; Luiperdsvlei in Krugersdorp; and Epping in Cape Town. It has operations in six African countries and exports into more than 17 countries in Africa.
With a history as long and distinguished as Kansai Plascons, its not hard to see how this proud South African company has managed to develop its business throughout the decades since its inception in 1889.
Plascon has always been innovative though, even in its infancy. It was a young Welsh entrepreneur named Herbert Evans who set that trend. He arrived in Johannesburg and began producing floor polish, carriage varnish, and ready-mixed tinted paints for the first time in South Africa. As Herbert Evans & Co. expanded, its reputation was also growing, based on that aforementioned innovation, quality, and customer service. As it became an established brand it enjoyed success through the 20th century and in 1970 merged with Plascon Paints and Chemical Industries.In 2012, the company formerly known as Plascon South Africa was renamed Kansai Plascon, after a
merger with Japanese company Kansai Paint, the worlds sixth largest coatings company.
Plascon BRanDsKansai Plascon continues to champion the Plascon brand as it expands into Africa as the continents number one coatings company.Plascons eight premium quality paint brands are Double Velvet, Cashmere, Velvaglo, Water Based Velvaglo, Bathrooms & Kitchens, Wall & All, Micatex and Nuroof Cool.We appreciate that your home is your greatest investment, and maintaining it can be an expensive business, says the company. But its an investment in your property and will ensure your home retains
Dow Coating Materials is one of the leading coatings raw materials supplier, serving the global architectural and industrial coatings markets with innovative materials and technologies that drive sustainable development in the industry.
We collaborate closely with customers to develop end-use products that are faster and easier to use, resist stains, enhance air quality, provide longer-lasting protection, and use fewer natural resources.
Our focus Reducing environmental impact Enhancing durability Advancing interior and exterior paint performance Enabling smart coatings that respond to external stimuli
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About DowDow (NYSE: DOW) combines the power of science and technology to pas-sionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the worlds most challenging problems such as the need for clean water, clean energy gen-eration and conservation, and increasing agricultural productivity. Dows integrated, market-driven, industry-leading portfolio of specialty chemi-cal, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high-growth sectors such as packag-ing, electronics, water, coatings and agriculture. In 2014, Dow had annual sales of more than $58 billion and employed approximately 53,000 peo-ple worldwide. The Companys more than 6,000 product families are manufactured at 201 sites in 35 countries across the globe. References to Dow or the Company mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More infor-mation about Dow can be found at www.dow.com
About Dow Coating Materials
Dow Coating Materials, a division of the Dow Chemical Company, leads innovation in technologies that help advance the performance of paints and coatings. Our water-based acrylic emulsion technology revolutionized the global paint industry, and was named a historic chemical landmark by the American Chemistry Association. We offer a broad portfolio of bind-ers, dispersants, rheology modifiers and surfactants for a wide variety of end markets. Highly experienced, full-service technical teams support our products, and we continue to strengthen our global supply chain through manufacturing excellence and reliable supply.
its value. Which is why Plascon paints are always manufactured to provide the finest finish and long lasting results.To prove this, Plascon introduced a seven-year quality guarantee. But the company didnt stop there. Determined to do even better for its customers, the Premium Flagship Range was tested under extensive exposure tests in the harsh Southern African environment. Continuous technical advancements have enabled Plascon to confidently raise the bar on guarantees again, says Kansai Plascon. The guarantee on interior flagship paints have more than doubled, boasting a unique 15-year guarantee. Exterior flagship paints are guaranteed for an equally substantial 12 years.
This range boasts several technological advances, such as the inclusion of Silver Protect in Plascon Double Velvet and Plascon Cashmere. Already an active ingredient found in Kitchens & Bathrooms, and Velvaglo Water-Based, Silver Protect inhibits the growth of bacteria, as well as mould and fungus, reducing the chances of discolouration and other damage caused by their growth.Plascons external paints are manufactured to the same high standards and come with a 12-year guarantee, developed to be supremely weather- and dirt-resistant. The Wall & All brand comes formulated with a unique blend of hard and soft 100% acrylic polymers and a fungicide to ensure enhanced performance
in dirt resistance, water vapour permeability and film elasticity.
aDVERTisinG PREsTiGEKansai Plascons iconic 40-year-old Double Velvet brand is one of the longest advertised brands on South African television. But its not just television adverts that caught the eye of the industrys advertising regulating board.In November 2014, Plascon received three prestigious awards for its forward-thinking point of sale executions, at the annual Point of Purchase Advertising International (POPAI) awards ceremony in South Africa.With 1700 members, the POPAI ceremony honoured remarkable point of purchase displays that lifted sales, made products memorable and appealing, and enticed consumers to purchase. Plascon was nominated as finalists in 3 separate categories and was successful in all 3 categories, winning Gold, Silver and Bronze.Plascon received a much-coveted Gold award for its Custom Colour Creation in Mass Retail, part of the Short Run Category (under 50 units). This was tailor-made specifically for Builders Warehouse Rivonia, a high-end mass retail environment introducing revolutionary displays and areas within a mass space
where shoppers can experience and be inspired by brands.Plascon took the opportunity to change the typically male focused environment of Builders Warehouse to engage with prospective female shoppers and decision makers, recognising the importance of the shopper journey when purchasing paint.The company also has sponsorship partnerships worldwide, exemplified by its association with Manchester United Football Club that began in 2013. As its first global paint partner, Plascon continues to host events for the clubs fans in Africa and even ran a competition that offered the chance to visit England and watch the team play.
sTRiVinG FoRWaRDKansai Plascon is also proud to have achieved one of its best ever B-BBEE Status of Level 3 as well as being recognised as a Value Adding Supplier. Our B-BBEE procurement recognition level has increased from 110% to 137.5%, which is higher than that of a non-value adding level 1 status supplier. So, when tendering for projects, our combined B-BBEE status and Value Adding Supplier position effectively make Kansai Plascon the preferred procurement choice.
Continuous technical advancements have enabled Plascon to confidently raise the bar on guarantees again
African Business Coverage Issue 9
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