kano analysis of agile cambridge 2016
TRANSCRIPT
Sorenson Deck Base v3.0.7
Dave Grant – September 29, 2016LET’S DO KANO ANALYSIS OF AGILE CAMBRIDGE 2016
PLEASE SEND FEEDBACKPlease tweet me at @seize_the_dave; use #agilecam
AGILE PRODUCT DEVELOPMENT
Building the Right Product
Build
ing
the
Prod
uct R
ight
Right
Wrong Right
Business Failure Success
Maintenance Nightmare💩
ABOUT KANO
INTRODUCTION TO KANO MODEL
• Professor Noriaki Kano• 1980s• Product Development• Customer Satisfaction
KANO MODEL
Satisfaction
Presence
CUSTOMER SEGMENTS
BASIC FEATURES
Wheels
KANO MODEL: BASIC FEATURES
Satisfaction
Presence
Basic
PERFORMANCE FEATURES
KANO MODEL: PERFORMANCE FEATURES
Satisfaction
Presence
Basic
Performance
EXCITER FEATURES
KANO MODEL: EXCITER FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
INDIFFERENT FEATURES
KANO MODEL: INDIFFERENT FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
REVERSE & QUESTIONABLE
FEATURES
Speed Limiter
Speed Limiter
ACTIVITY: 3 MINS
• Pair off• Play one round of Rock, Paper, Scissors•Winner finds another winner to play• Loser follows winner around chanting winners name• Continue until we have one person
EXTREME ROCK PAPER SCISSORS
DEFINING FEATURES
DEFINING FEATURES
•Use clear language• Avoid brand names and jargon•Modifiable features• Use <adjective> <noun>, e.g. Fast WiFi, Strong Coffee
•Non-modifiable features• Use <noun>, e.g. Map in Program Guide
ACTIVITY: 10-15 MINS
•Write down each feature on a large post-it•Group features on wall• Elect one team member to help prioritise• Be ridiculous; don’t hold back
PLANNING AGILE CAMBRIDGE 2017
KANO SURVEY
KANO SURVEY
Functional form:•How do you feel if you have this feature?
Dysfunctional form:•How do you feel if you do not have this feature?•Not necessarily complete absence
QUESTIONS
KANO SURVEY
Functional form:1. How do you feel if you have decaf filter coffee?2. How do you feel if there are pre-conference events?3. How do you feel if there are free mobile charging points?
Dysfunctional form:1. How do you feel if you have decaf instant coffee?2. How do you feel if there are no pre-conference events?3. How do you feel if there are paid mobile charging points?
QUESTION EXAMPLES
KANO SURVEY
• I like it• I expect it• I am neutral• I can tolerate it• I dislike it
ANSWERS
ACTIVITY: 10 MINS
• In groups•Work through top 10 features on the board• For each feature:• Take it in turns to come up with questions• Fill in the first two columns on the sheet provided
WRITE QUESTIONS
ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E P
Expect It R I I I B
Neutral R I I I B
Tolerate It R I I I B
Dislike It R R R R Q
Func
tiona
l
Dysfunctional
ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E P
Expect It R I I I B
Neutral R I I I B
Tolerate It R I I I B
Dislike It R R R R Q
Func
tiona
l
Dysfunctional
ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E P
Expect It R I I I B
Neutral R I I I B
Tolerate It R I I I B
Dislike It R R R R Q
Func
tiona
l
Dysfunctional
ANSWER MATRIX
Like It Expect It Neutral Tolerate It Dislike It
Like It Q E E E P
Expect It R I I I B
Neutral R I I I B
Tolerate It R I I I B
Dislike It R R R R Q
Func
tiona
l
Dysfunctional
ACTIVITY: 5 MINS
• Classify each of your answers•Write down classification on sheet provided
CLASSIFY ANSWERS
ACTIVITY: 10-15 MINS
• For each feature, move yourself to the right place• I’ll count and record numbers on the board•Were the results what you expected?
COMPARE RESULTS
DECAY OVER TIME
KANO MODEL: DECAY OF FEATURES
Satisfaction
Presence
Basic
PerformanceExciters
Indifferent
Decay
TIPS
• Limit yourself to about 20 questions to avoid fatigue•Understand the segment you’re surveying•Make your questions are clear; about single features• Refer to the benefit a feature delivers• Consider a demo instead of questions
QUESTIONS?@[email protected] / [email protected]://uk.linkedin.com/in/davidjonathangrant