Cadbury

Presented By:Mohammed Kamran

Introduction to the presentation OBJECTIVES OF THE STUDY To understand the Indian and

globally confectionary market

To understand Cadbury’s share in Indian confectionary market.

To analyze the strength of Cadbury in the chocolate segment.

Introduction

Origin of Cadbury

Cadbury is the brain child of John Cadbury

Starting in form of grocery business in Birmingham in 1824

In 1853, Cadbury became the confectioner to the British Crown.

In 1860, Richard and George took command and expand it further.

Today Cadbury operate Globally

John Cadbury

Cadbury : Overview

Cadbury is a British confectionary company

Headquarters in Uxbridge, England.

The oldest and largest family-run businesses in the world

In 1969, it merged with Schweppes Limited

Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.

How large Cadbury ? Around 65,000

Employees 35,000 direct and

indirect Suppliers Direct operation over 60

Countries

Product and Major Brands Three kinds of confectionery: Chocolate (55%), Gum(14%) and Candy(31%)

13 focused Brands 12 focus markets 7 focus customers

Turkey

Brazil

India

China South Africa

Japan

USA

Mexico UK

France

Russia Australia

Operations Strategy Mission: Financial

Scorecard, judiciously reinforced by our Priorities, Commitments and Culture.

Vision: To be the World’s biggest and best Confectionery Company

Core Values: Performance, Quality, Respect, Integrity and Responsibility

Cadbury’s Market Position and Competitive Environment

Participates in the Global Competitive Marketplace

Confectionary Market in India

Indian confectionary industry:

1) Chocolates2) Hard boiled candies3) Éclairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozenges

Total confectionary mkt: Rs.41 bn

Total Vol. turnover : 2,23,500 tpa

Consumption: Urban :73% & Rural : 27%

Cadbury India

Established in India: 1948

Manufacturing facilities at: 1) Thane, 2) Induri (Pune), 3)

Malanpur(Gwalior),4) Bangalore 5) Baddi (Himachal Pradesh)

Operates in India in 4 categories viz.1) Chocolate confectionary 2) Milk food drinks3) Candy 4) Gum

Core Processes to delivery the Final Product

•Cacao varieties•Processing •Blending•Cinching•Tempering•Storage

Processes and OperationsInputs Outputs

Internal and External Customers

Information on Performance

•Milk•Cocoa•Palm Oil•Other Grocery Products

Delicious Chocolate, Gum and Candy And Beverages

Source: Krajewski, Ritzman, & Malthora, 2010

Flow Chart of Process Analysis at Cadbury

Research & Design

Product launchProductionModificatio

nsConsumer

trials

Ingredients & recipes

Production processes Packaging

Tasting

Supply Chain Design & Integration

Resource Planning & Scheduling

Cadbury Supply Chain

Raw Material from Farming

70 % Ghana

30 % Other

Locations

Manufacturing and Packaging

Sales and Distribution

Cadbury Manufacturing Plants

Cadbury Owned Stores

Wholesale &Third Party

Stores

Customer

Awards won by Cadbury for its Performance & Quality

Cadbury Schweppes plc was awarded Business in the Community's Jubilee Award

GOLD award for the "Best Insights and Strategic Thinking"

Brammer Energy & Environmental Improvement Award , 2009

Cadbury's Gorilla Among D&AD Winners, 2008

Questions…???????

Thanks