www.kalypso.com

Introduction to Kalypso March 11, 2009

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The Kalypso Difference

Kalypso is a consulting firm focused exclusively on innovation. Our people are leading business professionals who combine experience in select industries with product and process innovation expertise.

Process Improvement

Organizational Effectiveness

Information Technology

Kalypso Capabilities

Our services are designed to help companies become more innovativeand provide a systemicview of new product & service development

Governance & Compliance

Intellectual Property Management

Learning Programs and Culture

Integrating these disciplines across business functions and solution elements is our area of specialization

Our Values

Leaders behind the leaders

Power of creativity and innovation

Passion for personal development

Commitment to business partners

Professionalism, integrity, and quality

Characters with character

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We are a diverse group of professionals with a common set of core values that shape our culture and set us apart.

The Kalypso Team

Mike Friedman – CPG Partner

Mike has broad experience in innovation management, sales, brand management, supply chain management, customer service and logistics. Prior to joining Kalypso, Mike enjoyed 29 years in a variety of assignments around the world with Procter & Gamble, a premier Fortune 30 CPG company. As the P&G Initiative Success COE Leader he led the organization transformation effort to improve innovation capability to deliver 4-6% annual sales growth. He has ME & BS Chem Eng degrees from RPI and an MBA from Farleigh Dickinson. His clients include Mars, Smuckers, J&J, and E&J Gallo.

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George Young – Founding Partner

George has over 20 years professional experience (industry and consulting) in product development strategy, process and technology areas. He held R&D, plant and business management roles with BFGoodrich. He was a partner with Deloitte Consulting where he helped establish and lead the Product Lifecycle Management practice. George leads Kalypso’s CPG industry practice. George holds a PhD in Organic Chemistry from The Ohio State University and an MBA from Rice University. He is the author of 4 US Patents and was named 1994 Ohio Inventor of the Year.

The Kalypso Team

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Helayne Angelus– Kalypso Principal

Helayne has 33 years of extensive global general management leadership experience including VP CBD leading P&G’s Kmart, Sears, Super Valu and Military businesses representing $3 Billion in sales. Her broad selling experience focuses on top-to-top strategic relations. leading diverse global, multifunctional teams, and organization design and development. Helayne has been a founding Board member of the Network of Executive Women and just completed serving two years as President.Her passion is developing diverse teams to deliver breakthrough both business and personal goals.

Chip Perry – Senior Manager

Chip brings over 25 years of professional experience to our clients. He has led major business process transformation projects, including PLM implementations, enterprise-wide IT strategic planning, software vendor selections, as well as new product development introductions. He leads client engagements in the CPG and Manufacturing industries. Chip held senior marketing, brand management, sales and strategic IT roles at Pillsbury and J&J. Chip then served as Vice-President of Business Development for Enginuity, a leading formula management software provider to CPG clients. Chip’s clients include P&G, Church & Dwight, CHD, AkzoNobel, and Mars.

The Kalypso Team

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Scott Gamble – Senior Manager

Scott brings 20 years of professional experience and breadth of expertise in business strategy, product innovation, product/brand management and sales to Kalypso's clients. His experience in CPG includes brand leadership roles on Kellogg’s breakfast cereals, Pillsbury refrigerated bake goods, Häagen-Dazs ice cream, Red Baron frozen pizza, and Fantastik household cleaner. Scott has extensive experience in building brands while delivering sales and profit objectives. Scott’s teams have launched more than 15 new product delivering $500 million in sales. Scott has a passion for winning with new products and working with cross functional partners to deliver Innovation leadership.

Ann Hoeger – CPG Senior Consultant

Ann brings 15 years of professional experience and a breadth of expertise in business strategy, product innovation and product/brand management to Kalypso's clients. Her experience in CPG includes leadership roles on national brands including Procter & Gamble’s Personal Health Care brands (Prilosec, Metamucil, and ThermaCare) and Beauty Care brands (Clairol, Tampax Pearl, and hair care including Pantene), SC Johnson’s Glade brand, and Alberto Culver’s TRESemme. During her time on TRESemme she drove the styling brand from #3 to #1 with a 30.4% increase in revenue. In addition she sat on the billion dollar task force putting strategies in place to drive the brand globally from $400MM to $1 billion in 3-4 years. She is passionate about innovation and NPD as it leverages her strong marketing and technical background.

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We are wherever you need us to be. Our North American offices are located near core industry clients in large metropolitan areas. Kalypso serves clients all over the world.

Where We Are

North America

Europe

Asia

Kalypso Locations Kalypso Affiliates

San Jose

Austin

Raleigh

Boston

Cleveland

Amsterdam

Seoul

Shanghai

Manila

New York

Chicago

Minneapolis

Dallas Housto

n

Milan

London

San DiegoCincinna

ti

Atlanta

Los Angeles

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Industries We Serve

Technology Consumer Business

Manufacturing

Energy Life Sciences Service Industry

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Proprietary Tools and Methods

We have developed over 40 proprietary tools and methods enabling us to accelerate work on a project and increase the probability of success. The tools used most often include:

Innovation Engine DiagnosticCapabilities Benchmarking Assessment

Rapid ResultsBusiness-Driven Implementation Method

Innovation Engine ResultsBusiness Case Development Tool

PMO FrameworkGuide for Creating a Project Management Office

Innovation Climate AssessmentOrganizational Behavior and Design Assessment

PLM Capabilities FrameworkComprehensive PLM

Analytical Tool

Phase Gate OptimizationPre-Defined Phase Gate Implementation Method

Innovation RoadmapMarket, Product & Technology Roadmapping Plan

R&D Management FrameworkKey Dimensions for R&D Excellence

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We have extensive knowledge of and implementation experience with the leading PLM and product innovation software providers. Our goal is to provide objective guidance and hands-on implementation expertise.

Software Relationships

Formerly Niku

5 Strategies for Innovating Through a Downturn in CPG

Value Management• Improve profit margin with optimal, dynamic pricing management and business

complexity reduction. Portfolio Management• Efficiently grow the value of your new product project portfolio through strategic

portfolio management. PLM Strategy and Implementation • Improve innovation efficiency, lower cost of rework and redundancy, and assure

compliance. Collaborative Customer Innovation• Drive share growth through collaborative innovation with strategic customers. Innovation Engine Diagnostic • Improve your organization’s innovation investment ROI through a comprehensive

innovation analysis.

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Summary Messages

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• Exclusively focused on innovation, product development, commercialization, and lifecycle management

• Integrating a comprehensive set of business and technology capabilities to deliver sustainable results

• Deep expertise in select industries backed by experience and extensive investments in research

• Nimble, flexible, and responsive to your needs. Working beside and behind you every step along the way

• Your trusted partner for tough challenges. Committed to you and the success of your organization