kadvani project report-prince dudhatra
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A PROJECT REPORT ON INDUSTRIAL TRAINING
PRESENTED BY
VADOLIYA PIYUSH
CLASS
F.Y.B.B.A.
ACADEMIC YEAR
2007-2008
ROLL NO. SEAT NO.
100
COLLEGE
SREE GYANYAGNA COLLEGE OF SCIENCE AND MANAGEMENT
GUIDED BY
Prof. Dr. AMIT LATHIYA
SUBMITTED TO
SAURASHTRA UNIVERSITY, RAJKOT.
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ACKNOWLEDGEMENT
It is a golden opportunity for me to prepare a project report on
industrial training. I am very glad to introduce this project before youprepared at KADVANI FORGE LIMITED, METODA.
First of all I must thank PROF. Dr. Manish M.Thaker or his guidance
and co-operation in preparing this report, without his guidance it was
difficult for me to put this project report in front of you.
I am also thankful to Mr. Ashok Kadvani H.R.D & Production
Manager., Mr. Jayant Jamuar-Director and Mr. Bhavesh Vegda-Director forgiving me permission to visit their company. I am really heartly thankful to
Mr. Bhavesh Vegda for providing me all the necessary information about the
company.
I thank my parents and friends the entire person who has helped me
directly or indirectly to prepare this report for their co-operation.
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PREFACE
B.B.A. course is different from B.Com. Course. It gives more weight
age to practical training. Every year the B.B.A. students have to prepare a
project report on a company for industrial training and it carries so marks. Asindustrial activities playas an important role in economic development of the
country, this type of training helps a lot to the students to get knowledge
about the management of the company.
For the first year of B.B.A. I have chooses the Kadvani Forge Ltd. For
my industrial training. I have gone to the industry and collect all the
information about the company. It is one of the leading industry of Gujarat.
It is a medium scale industry. This training has helped me a lot about bettingthe knowledge of the company management. So from this report, I wish to
make you aware about this attractive industry.
Date: - Signature.
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INDEX
General Information
Production Department
Personnel Department
Marketing Department
Finance Department
Future Plane
Conclusion
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CONENT
Sr.no. Particulars1. Introduction
2. Basic Information
3. History & Development
4. Location
5. Size if Unit & form of organization
6. Organization Structure
7. Organization Chart
8. Objectives
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1.INTRODUCTION
Kadvani Forge Ltd. Is one of the leading industriy of Gujarat. It islocatet at the industrial estate called Metoda near Rajkot city. It is a public
limited company. It produces auto spares parts and forge equipments. The
company has been established in 1995.
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2. BASIC INFORMATION
1. Name of the unit :- KADVANI FORGE LIMITED
2. Established year :- 1995
3. Registered office :- KADVANI FORGE LIMITED
GIDC Lodhika,
Plot No. G/1324 27,
Kalawad road ,
P.O. Khirasara,
Dist. Rajkot 360003.
Comm. (952827) 287270 77Fax : - 952827 287263
WWW. KADVANIFORGE. COM
4. Corporate office :- Niraj Apartments,
22, New Jagnath,
Rajkot 360001.
Comm. 0281 2469416
Fax :- 2466762Gram: - Kadvani
5. Promoters :- Kadvani Group
6. Chairman :- Mr.Kishor Kadvani
7. Auditors :- Kalaria & Sampat
8. Bankers :- Ing Vsay Bank Ltd
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9. Board of Dirctor :-
Name Designatio
Kishor L. Kadvani M.D.Ashok Kadvani Director
Jayant Jamaur Technical Director
Girish L. Kadvani Director
Bhavesh Vegda Director
Kapil L. Kadvani Director
Mitul L. Kadvani Finance Director
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3. HISTORY AND DEVELOPMENT
KADVANI FORGE LTD. is promoted by an industrial
entrepreneur group having a track record of achievement by its product and
services. It was established as a small scale industry and had received its
commencement certificate on 2nd August 1995. After that in the year 1996-
97, it has started its commercial production. It has established its forge shop
in the area of Gujarat Industrial Development Corporation under Lodhika
estate. The company has all those facilities, which are essential for the goodbusiness.
In the first year of its operation, the company has marked loss but
it was to the high depreciation and recession period all over the world. After
that the company has exported its industrial product in U.S.A. and it is well
accepted. This export order has minimized the loss of the company and the
company is now getting other export orders.
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4. LOCATION
When a now industry is going to establish of when a unit is
expanding its business, the main decision to be taken is of the location of the
plant. The several consideration are taken care when the plant location is
chosen. It includes both internal & external factors. Some of the major
factors regarding the decision of plant location are as follows.
# Supply of raw material
# Nearness to market
# Transportation facilities
# Labour supply# Availability of power & Natural resources
# Government facilities
# Social factor
So, looking to all these factors the KADVANI FORGE LTD. has
established the plant in an industrial estate, Metoda.
The following is the locating address of KADVANI FORGE LTD. KADVANI FORGE LTD. GIDC Lodhika, plot No. G/1326 27,19,20
Kalawad road, P.O. Khirasara,
Dist. Rajkot 360003.
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5. SIZE OF UNIT FORM OF ORGANIZATION
In present business world of ever changing scenario, we come across
manufacturing unit of various size of industrial unit. When we want tomeasure the size of the company the following factors should be considered.
# Technical equipments
# Number of employees
# Invested capital
# Consumption of power and raw material
Generally, there are three sizes of an industrial unit as below.
# Small scale industry
# Medium scale industry
# Large scale industry
KADVANI FORGE LTD. comes under the medium scale unit.
Mainly, there are three forms of organization as follow.
# Sole proprietorship firm
# Partnership firm
# Joint sector firm
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6. ORGANIZATION STRUCTURE
Organization structure is a basic framework of the company
management. It is the pattern in which various parts of components are inter
connects.
In KADVANI FORGE LTD., there is a line of organization in
which responsibilities flow upward and authorities flow downward &
upwards.
The organization chart of KADVANI FORGE LTD. is as below.
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7. ORGANIZATION CHART
Shareholders
Board of directors
Chief executive Office
Managing Director
Marketing Production Personnel Finance
Manager Manager Manager Manager
Assistant Assistant Assistant Assistant
Manager Manager Manager Manager
Territory Quality control Office
Manager Manager Administrative staff
Executives Production(Salesmen) Supervision
Level I Chief Chief
Labour A/c. Officer Auditor
Level II Clerks & Clerks &
Labour Accountants Accountants
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8 . OBJECTIVES
Every organization needs to have specific and well defined
objectives. Every individual in an organization must have target. Every
department must have target. The individual goals must be in line with the
department goals and the departmental goal must be in line with the overall
organization goals.
The following are the objectives of KADVANI FORGE LTD.
Satisfy customers
Continuous improvement in quality & productivity
Earning foreign exchange
We believe on the concept of respect, efficiency, quality &
Service & operates by honesty, adhere strictly to the quality.
We endeavor and try our best for technology innovation to
upgrade the quality of our products, which improves more
advanced cultures.
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CONTENT
Sr. No. Particulars
1 Introduction
2 Organization structure
3 Raw material
4 Product information
5 Manufacturing process
6 Production process
7 Quality control
8 Store management
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1. INTRUDUCTION
Production plays a very important role in all the activities of
company management. This is the first step of company management. Allthe business activities revolve around the production process. The production
activity is nothing but the step by step conversion of one form of materials
into another either chemically or mechanically. The basic inputs of the
mines, farm, sea and forest are used as raw material on which the processing
is cone to create the out put.
According to E.S. Buff, production is a process by which goods &
services are created.
To deal with the production process the meaning of production
management should also be clarified.
Meaning of production management
Production management is the process of planning organizing
directing and controlling the activities of production function. Production
function is the conversion of raw material into finished goods.
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2. ORGANIZATION STRUCTURE
The following is the organizational structure of production department
of KADVANI FORGE LTD.
Production Manager
Assistant Manager
Quality Control Manager
Production Supervisor
Level 1
Level 2
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3. RAW MATERIAL
In KADVANI FORGE LTD., the production is done according to
the orders of the customers. There fore, they buy raw material as per the
orders of the customers.
Generally, raw material are the materials used the production, which
is in the unprocessed condition, e.g. cotton jute leather etc. KADVANI
FORGE LTD. use billets as the raw material.
The following are the types of raw material used in KADVANI
FORGE LTD.
1. SAE 8620
2. EN 80
3. MILD STEEL
4. EN 8
5. EN 16
6. U2 Cr Mo4
7. EN 3538. SAE 1118
9. CK 45
10. EN 19
11. M.C.
12. 17 CrNiMo6
Generally SAE 8620 is used for making connecting rods and
crankshafts.
4.PRODUCTION INFORMATION
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KADVANI FORGE LTD. is producing industrial product with a
large variety. It manufactures forgings as per the customers drawings and
specification in carbon, Alloy and stainless steel and supplies them in as
forged. Heat treated partially or fully machined condition.
The production of the company areas below
1. Connecting rod
2. Crank shafts
3. Cam shafts
4. Rocker arms
5. Steering knuckle6. Drop arms
7. Shifter levers crown wheel and pinion
8. Universal joint cross
9. Spiders
10. Ball yokes
11. Flange
12. Hooks
13. Shackles14. Cones
15. Kinks
16. Tooth
17. Pipe fittings
5.MANUFACTURING PROCESS
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The main products or the company are forging components. The
company is passed by the following procedure while manufacturing the
forging components.
First of all the company purchase the raw material from thevarious companies namely, Steel Authority of India Limited, Tata Iron &
Steel Company Ltd, Kalyani Steel Ltd. etc. In addition to procurement of
raw material, the company also receives the respective data about the raw
materials and it is checked in their own laboratory.
# Cutting Process: -
Here the raw material, which is in billets from, is cut into required
length according to the cutting slip. For this the company is using electricalequipments for cutting the raw material and it has about 3 to 5 machineries
for ramming this process smoothly.
# Forging: -
In forging, first of all cut metal piece is heated in oil fired furnace,
than die forging is done. In die forging, first of all die is fixed in hammer and
the heated metal piece is kept on the die and the hammer with top half
impacts in the metal thus the process of heating the cut metal and to give theshape of heated metal piece is called forging.
# Heat treatment: -
After the forging process, the components are subjected to best
treatment which removes the residual stresses that are formed during the
forging process and this process is called heat treatment.
# Shot blasting: -
Shot blasting process removes the scales formed during forging andheat treatment and the process of giving shining is done to the finished
product of the company.
After this whole process is done, final inspection of the finished
products is done and than it is packed in wooden box. The well packed
products sold according to customers order.
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6. QUALITY CONTROL
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KADVANI FORGE LTD. has its own inspection plan for all the
components and its process at different stages of production.
There are three stages for quality control in KADVANI FORGE LTD.
1. Incoming Material Inspection2. Process Inspection
3. Final Inspection
1. Incoming Material Inspection
All the material coming to the company from different sources has
to undergo the process of inspection and testing as per plan before it goes to
the stores.Raw material in coming from approved steel mills were kept in the
stockyard and 100% visual examination is done.
Chemical and physical testing was also carried out as per the plan or
instruction of the customer in the laboratory.
After approval of the material in the laboratory, color code is given
to each bar of the same grade.
2. Process Inspection
Inspection is carried out at every stage of production, e.g., die shop,
cutting shop, forge shop, heat treatment shop.
Each shop is inspected to satisfy the customers needs.
# Die shop: -
Dies were checked before production and reports are kept in file for
reference.
# Cutting shop: -
All the cut pies were checked for the required cut weight to produce
particularly part.
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# Forge shop: -
Temperature in fianc was controlled by the temperature controlled
provided with each and every finance.
# Heat treatment: -Direct supervision is done by qualified metallurgies and experienced
chemist and skilled workers were working as per the work instruction and
inspection plan.
Certain pieces were selected from each lot of components passing
through the process of heat treatment and were tested to confirm the
hardness, grain size of the lot microstructure as per need of the customer.
Heat treatment were equipped with temperature indicator andcontroller.
3. Final Inspection: -
All the forged parts coming to this shop are blasted and following
inspection carried out as per plan.
(1) Visual inspection for scale pit, folds, unfeeling etc.
(2) Dimensional Inspection: - Critical dimensions like thickness,
hardness, etc. were checked 100%(3) Layout: - Some of the pieces are fully laid out for dimension
as per the drawings.
(4) Packing: - Packing of the components was done according to
the customers requirement.
7. STORE MANAGEMENT
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A storeroom or store department is a service, which anyorganization offered mainly for the service of storing the goods. Raw
materials are stored near the first operation therefore they are immediately
ready for the next operation KADVANI FORGE LTD. applies the facility
of decentralization in storage management for the convenience of workersin handling the materials.
1. Storage of raw materials
2. Storage of finished goods
3. Storage of consumable & spares
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CONTENT
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Sr. No. Particulars Page No.
1. Introduction
2. Organizational Structure
3. Recruitment & Selection4. Selection
5. Training & Development Method
6. Induction Training
7. Wages & Salary Administration
8. Motivation
9. Employee Benefit & Service
10. Transfer & promotion Policy
11. Trade Union12. Time Keeping System
1. INTRODUCTION
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Management is the development of people & not the direction ofthings. Management & personnel administration are one and the same. They
should not be separated Management is personnel administration.
Over a period of time, the importance of personnel management has
been increasing so much that in large organization, there is a separate personnel department. The importance of personnel department in the
industries is the incereasement of the numbers of employee. With the help of
personnel department, an industry can train their employees & workers in the
direction of achieving the organizational goal.
Therefore, KADVANI FORGE LTD. has adopted the sound principle
of personnel management for achieving the goal.
In KADVANI FORGE LTD. about 150 to 200 employee & workers are
working.They classified the workers in two ways.
1. 25% skilled workers
2. 75% unskilled workers
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2. ORGANIZATIONAL STRUCTURE
Personnel manage
Assistant Manage
Office administrative staff
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3.RECRUITMENT & SELECTION
No one can dispute the fact that a scientific approach is essential in the
matters of selection, training and promotion of employees. As Rustom S.
Davar has remarked, A good organization structure and good plan can be
ruined by merely placing the wrong men on the jobs still affords a chance
that they might be able to develop sound plans and a sound organization
structure.
According to flippo, Recruitment is the process of searching for
prospective employees and stimulating them to apply for jobs in the
organization.
Methods of Recruitment
KADVANI FORGE LTD. applies the following methods of
recruitment in the company.
1.Recruitment through advertisement :-
when experienced employees are not available through other sources,
companies resort to advertising. In this case, the most appropriate newspaperor journal can be used for the post concerned. They also use media for the
advertisement of vacancies.
2. Recruitment through friend &relatives of present employees:-
This is a convenient source of lab our supply and helpful also in
maintaining goodwill and of the present employees.
3. Employment Agencies: -
These employment agencies keep a record of the persons in search of
jobs. They collect information from the employers about the vacancies. The
employment agencies ask those candidates who are suitable for the job to
contact employers. Thus employment agencies serve a link between the
workers and employers.
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4. SELECTION
After applications of required number of employees are secured
through different methods of recruitment, selection process begins. The main
purpose of selection procedure is to find the right man for the selection
procedure is to find the right man for right job.
A scientific procedure of selection requires the following two things.
1. Knowledge regarding the qualities, which a person should possess
in order to do a given hob properly.
2. The evaluation of qualities possessed by a candidates for the job.
Richard S. Uhrbrock has suggested a scientific order of different stage
of selection as follows.
(1) Reception of applications
(2) Preliminary interview
(3) Application blank
(4) Employment tests(5) Interview
(6) Investigation of past carrier
(7) Preliminary selection
(8) Physical examination
(9) Placement
In KADVANI FORGE LTD. candidate is selected by the different
types of tests, such as
# Intelligence test
# Aptitude test
# Personality test etc.
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# Intelligence tests: -
Intelligence tests are for measuring the intellectual capacity of the
candidates. Sometimes oral tests are conducted. A simple asked sometimes
written test are arranged intelligence question of tricky question are
arranged. Intelligence tests are used with the advantage mainly for theselection of such candidates who are required for the post of accountant,
advocate, professor, editor, secretary, manager etc.
# Aptitude tests: -
These tests are for the purpose of determining the potential ability of an
individual. Aptitude tests are given to measure the aptitude of the applicants
towards job far, which they are being considered. Temperament tests are
given to measure their nature and likes dislikes.
# Personality tests: -
These tests are designed to judge the emotional balance and maturity of
a person.
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3. Trained workers handle machines and equipment much more
carefully.
4. A trained worker shows a high degree of self-discipline and self-supervision. This reduces supervision costs.
5. Trained workers can take necessary precautions to avoid accidents.
Therefore, KADVANI FORGE LTD. has adopted the development &
training of personnel as a continuous & ongoing process.
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6 . INDUCTION TRAINING
Once a candidate is selected and placed on a job, he should be
introduced to the company, its policies and procedures, to his superiors andhis coworkers etc. It is a welcoming process to a newcomer. When a new
person joins the company, he is totally strange to the people working there,
work place and work environment.
According to Armstrong, induction is the process of receiving and
welcoming an employee when he first joins a company and giving him the
basic information he needs to settle down quickly and happily and start
work.
The following is the procedure of KADVANI FORGE LTD. of
induction training.
1. Orient the new employees into job.
2. Ascertain training requirements of such employee to make them
more competent for the jobs.
3. Review their performance in future.
4. Provide facilities for their further education & development.
Induction training is the final step in their selection. Through this new
employee is helped to adjust to the new environment & is made familiar with
the KADVANI FORGE LTD. policies, objective, rules, pay day, hours of
work etc.
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7.WAGES & SALARY ADMINISTRATION
Wages & salary administration is the most burning problem of theemployee. The objective of salary administration plan is to ensure equitablepayment to all the employees.
Wages & salaries are the remuneration paid to an employee for his
work.
The salaries can be paid in following two ways.
1. In consume with the respective value of the various jobs.
2. In terms of job performance.
Wages are divided into two fundamental methods.
1. Time Wage: -
It is based on the amount of time spent for work by the employee,
e.g., day, hour, weeks or moths.
2. Piece Wage: -
It is based on the amount of work performance, e.g. on the basis of
output or productivity.
KADVANI FORGE LTD. goes for both time wage & piece wage.
They give their employee regular piece wage and above this extra
production wage.
Besides gratuity, pension, provident fund, they give bonus according
to government rules which is 8.33%
They also give increment in salary on merit base.
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They provide the wages of Rs.5000 to Rs.15000 per month to skilled
labors and Rs.2000 to Rs.5000 per month to unskilled labors.
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8 . MOTIVATION
Motivation induces a person to work. It is one of the most important
factors for increasing the efficiency of workers.
Motivation is the outcome of the process by which a manager induces
others to work to achieve organizational objective as a means of satisfying
their own personal desires.
KADVANI FORGE LTD. motivates the personnel desires.
1. Safety
2. Medical Services
3. Protection & Security
4. Personal Research
1. Safety: -
To develop facilities & procedures for prevention of accidents, they
have
- Established safety rules- Investigate accidents
- Conduct safety inspection
- To prevent accidents they provide safety shoes,
Safety car, phones etc.
2. Medical Services: -
To prevent disease & physical ailments as well as dare of diseaseailments & injuries by the employees on job, they,
- Develop & administer prevention programmers
- Examine employees & the job applicants
- Provide medical treatment
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- Educate employees in health matters
3. Protection & Security: -
They provide precautionary measures for safe guarding the company& its property from theft, fire, etc. For this they,
- Develop & administrate regulations
- Organize fire fighting services
- Provide guard or watchman service
4. Personal Research: -
For the development of improved employee attitudes & conditions of
work, they
- Analyze personal problems
- Recommend improved practice
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9 . EMPLOYMYEE BENEFIT & SERVICES
Employee benefit and services means the best services and benefit
and services are very much essential for encouraging and stimulatingemployees and increasing there moral.
Generally, the company is providing benefit in two ways, i.e.
- Monetary incentives
- Non monetary incentives
The company is providing benefits & services to their employees as
listed below.
1. Bonus: -
Generally the co. is providing bonus. According to the occasion, the
co. is giving bonus to their employees in cash form at 20% of his salary of
wage.
2. Canteen Facility: -
The co. is also providing canteen facility to all the employees. At
regular interval, the various canteen facilities are providing to the employees.
3. Providing Fund Scheme: -
The co. is providing provident fund scheme to their employees. In
practice, the co. cuts 12% from their salary and add the same amount and thisamount is credited in the account of respective employee.
4. Bus Facility: -
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The co. is located far from the Rajkot city and mostly all workers are
coming from Rajkot city, so the co. is providing bus facility so that
employees does not face any difficulty to reach to their factory and home.
5. Uniform Facility: -
The co. is providing uniform facility to the employees who are at
operative level, i.e. the blue collared employees.
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10 . TRANSFER & PROMOTION POLICY
The employees are more concerned about the goal of the organization
when they are motivated for their self-development. If the employee does notget step-by-step promotion, he is not interested in going his work. That why
employees should be given promotion in terms of responsibility, authority,
more prestige, status, greater skill, higher grade & salary etc.
Generally, there are two kind of promotion.
1. Promotion given on the seniority base
2. Promotion given on the merit base
They prepare a chart on the basis of job analyses, depicting promotion
free (lines of promotion). This chart indicates the basic job requirements &
how each job leads to another. On the basis of this chart, employees come to
know in advance what is expected of them to deserve promotion to higher
rated jobs & prepare themselves according to planned self development
through self motivation.
Promotion should be distinguished form transfer. Transfer to changesin jobs that involve little or no change in status, responsibility & pay.
KADVANI FORGE LTD. hasnt adopted any transfer policy.
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11 . TRADE UNION
Trade union is essentially an organization of employees to play the
role of a collective agent for its own members, wages, hours of work, bonus,working condition, terms & condition of service and other problem affecting
the employees.
There is no trade union in KADVANI FORGE LIMITED.
12. TIME KEEPING SYSTEM
It is said that time and fide wait for none. It indicates that time is veryimportant factor for everyone. Time is our most valuable asset. The purpose
of time keeping system is to establish control and facilitate employees
discipline. The system of time kipping means how many shifts are there and
how many hour are they work in each shift of a day.
KADVANI FORGE LTD. is very regular regarding the time keepingsystem. In Kadvani forge ltd. the manufacturing process is continuous for 24
hours. It has divided the total 24 hours of a day in 2 shifts, which constitutes
each of 12 hours. The total working days in the co. are 300 days.
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CONTENT
46
Sr.No. Particulars
1. Introduction2. Organizational structure
3. Product Planning
4. Production Related Strategy
5. Type of Marketing
6. List of Suppliers of Raw Material
7. List of Customers
8. Marketing Research
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1. INTRODUCTION
Marketing is typically seen as the task of creating, promoting &
delivering goods and service to consumers & business. Marketing is in tentypes of entities: - goods, services, experience, events, persons, places,
properties, organization, information & ideas.
According to social definition, Marketing is a social process by which
individuals and groups obtain what they need and want to creating, offering
and freely exchanging products and services of value with others.
According to American Marketing Association, Marketing is the
process of planning and executing the conception, pricing, promotion and
distribution of ideas, goods, services to create exchange that satisfy
individual and organizational goals.
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2. ORGANIZATION STRUCTURE
Marketing Manager
Assistant Manager
Territory Manager
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3. PRODUCT PLANNING
Each product level must develop a marketing plan for achieving its
goals. The marketing plan is one of the most important outputs of themarketing process.
The content of the product planning of KADVANI FORGE LTD. is
as follow.
1. Executive summary: -
It presents a brief overview of the proposed plan.
2. Current marketing situation: -It presents relevant data on sales, costs, profits, market, and
competitors, distribution etc.
3. Opportunities: -
It identifies the main opportunities, threats, strengths & weakness.
4. Objectives: -
Defines the plans financial and marketing goals in terms of sales,profit etc.
5. Marketing strategy: -
It presents the broad marketing approach used to achieve the
objectives.
6. Action programs: -
It presents the special marketing program to achieve the objective.
7. Out come: -
It forecasts the expected outcome of the plan.
8. Controls: -
It indicates how the plan will be controlled.
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PRODUCTION RELETED STRATEGY
Generally, there are three types of production related strategies.
(1) Brand
(2) After sales services
(3) Strategy
(1) Brand: -
Branding is a major issue in the production related strategy.
Developing a brand product requires a great deal of long term investments,
especially for advertising, promotion, packaging etc.
The American Marketing Association defines a brand as follows,
A brand is a name, term, sign, symbol or design of a combination of them
intended to identify the goals or services of one seller or group of sellers and
to differentiate them from those of competitors.
A brand identifies the seller of market. It can be a name, trademark,
logo or other symbol.
(2) After sales service: -
A service is any act or performance that one party can offer to anotherthat may be intangible and does not result in the ownership of anything. Its
product may or may not be tied to a physical product.
KADVANI FORGE LTD. provides the following services after the
sales of the product.
# They provide transportation facility to buyer.
# They provide the facility of warranty and guarantee period on the sales
product.# If any defect is found in the product during the guarantee period, they
provide the facility of exchanging it.
# They provide the facility of repairing the sales products during the
guarantee period.
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5. TYPES OF MARKETING
KADVNI FORGE LTDS market is divided into four segments.
1. OEMS
2. Local market
3. Experts
4. New development
Further its marketing system is divided into a type as follows.
1. Through advertisement: -
Advertisement can be defined as the presentation of goods & services
in the market by an identified sponsor. It is called as a paid communication
because the advertiser has to pay for the space or time in which his
advertisement appears.
KADVANI FORGE LTDS advertising appears through its credit in
the market and for exporting they advertise through internet.
2. Through electronic media: -
Right media for advertisement will enable the advertiser to deliver the
message effectively to the intended markets or the prospects.
So KADVANI FORGE LTD. has introduced co. development, as it is
one of the best means of communication. The main benefit of this mean of
communication is that it helps in live update.
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3. Through ERP (Enterprise Resources Planning): -
Customers could see that on which stage of production his product is
being processed. He also can be informed about the order and dispatch time.
4. Through corporate gifts: -
- Purchase of raw material
- The co. consumers about 400 tons of raw materials per
month.
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6. LIST OF THE SUPPLIERS OF
RAW MATERIALS
LIST OF SUPPLIERS (DIE BLOCKS)
PCK BUDERUS (INDIA) SPECIAL STEELS PVT LTD.
Supplier of: BUDERUS DELSTAHL, Wezlar (Germany)
LIST OF RAW MATERIAL SUPPLIERS.
MAHINDRA UGINE STEELS COMPANY LTD. BOMBAY.
BILLETS 65 RCS-75 RCS GRADES-SAE-8620/H, EN-8D & 42Cr
Mo4 ROUNDS 32 DIA TO 50 DIA GRADE SAE- 8620/H, EN-8D.
RASHTRIYA ISPAT NIGAM LTD. (AHMEDABAD: DEPOT)
BILLETS 6565RCS TO 125125RCS GRADES EN-8, EN-8D &
EN-9 ROUND 32 DIA TO 63 DIA GRADES EN-8, EN-8D
ISPAT PROFILES IN DIA LTD. PUNE.
BILLETS 63 RCS TO 90 RCS GRADE EN-19, SAE 8620 & SAE-
8620H
MUKANT LTD, THANE.
BILLETS 63 RCS TO 90 RCS GRADE SAE 8620 & SAE 8620H
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INDIAN SEAMLESS STEEL & ALLOYS LTD, PUNE.
ROUNDS 50 DIA GRADE SAE 8620
BILLETS 63 RCS & 75 RCS GRADES EN 19 & SAE 8620
AARTI STEELS, LUDHIANA.
BILLETS 63 RCS TO 75 RCS GRADE EN 9, EN 16
ROUND 40 DIA GRADES 1118
VARDHMAN SPECIAL STEELS, LUDHIAN.
BILLETS 63 RCS TO 75 RCS GRADE EN 9, EN 16
ROUNDS 40 DIA GRADE 1118
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7. LIST OF CUSTOMERS
Sr.
No.
Description of Component Customer Remarks
1. Gear & Shifter Forks Taurus
International
New York
Export
2. Cover Unique Ind. Prod,
USA
.do.
3. F.R. Cover Unique Ind. Prod,
USA
.do.
4. Rings Graziano Italy .do.
5. Connecting Rod for tata1312 Export
Equatorial .do.
6. Hand Tools Indo Euro
Exporters
.do.
7. Hub Forging 6 Types Local Party .do.
8. Adapter & cup KGH, Australia .do.
9. Bucket Forging Vernacha Exports,
Bombay
For Export to
overseas
10. Connecting Rod for international tractor
Kissan Auto Local supply& export
11. Crack shaft pinion for
M&M (Tr. Div.)
Industries Suppliers to
M&M
(Tra.Div.)
12. D.B. Gear for M&M (Tr.
Div.)
Sar Auto Products
Ltd.
.do.
13. High Speed Coupling .do. .do.
14. Sliding Gear coupling .do. .do.15. Sliding Quill Gear .do. .do.
16. 2nd & 3rd Speed sliding
Gear
.do. .do.
17. Bull pinion RH .do. .do.
18. Crank Shaft Greaves Ltd, Own
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Ranipath consumption
19. Connoting Rod Greaves Ltd.
Ranipath
.do.
20. Con. Rod SMC 65 & SMC
100
Best & cromption
(ACCEL)
.do.
21. Con. Rod for Suzuki Car Kishan Auto
Industries
.do.
22. Lombardine Con. Rod Kishan Auto
Industries
.do.
23. S.R. Crank shaft Amul industries .do.
24. Conveyer Link High Tech Engg. .do.
25. Cam shaft for 3.5HP Engine Local party .do.
26. Sector Gear & Sprocketwheels (for Bajaj Auto)
Jagadamba LampsLtd. Pune
Supply toTELCO
27. Clutch Hub Sleeve3/4 Ashish Auto Parts
Ltd. Pune
Supply to
Telco &
M&M
28. Torsion Lever (long &
short)
Ferro Foundries Own
consumption
29. Rm 20 MnCr 5 1259622 Ganesh Auto Supply to
Telco30. Various Gears Forgings Atlas Gears
Limited, Belgaun
Supply to
M&M
31. Flanges Sumo International
Private Ltd.
Export
32. Coupler KLR Rings,
Hyderabad
Consumption
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8. MARKETING RESEARCH
Marketing research refers to systematic market, which requires the
identification of the needs and preference of consumers as well as research
on the effectiveness of the demands of the marketing mix used. This brings
to the importance of marketing research which alone can ensure that
management on facts rather that on which of intuition marketing research
helps in executives raise the levels of performance by supplying the relevant
information, there by discharging an advisory function.
# KADVANI FORGE LTD marketing research charts.
Product Planning
Promotion Pricing
Customer
Marketing
Research
Physical Distribution
KADVANI FORGE LTD. Competitors are adjusters, Forge & Forge.
They tackle them by
1. Price selection strategy & quality improvement KADVANI FORGE
LTD, set price
Through Marketing Research
Type of job
Quality & Quantity of product
Demand & supply depends upon the customers.
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# Effect of globalization
We know that this is the age of globalization. It means there is a
tough competition in the market. Globalization means
modernization.
KADVANI FORGE LTD. is also affected by globalization but
Positively, e.g., they have been benefited by the globalization.
KADVANI FORGE LTD. sees globally, thinks globally & acts
Globally.
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CONTENT
Sr.
No.
Particulars
1. Introduction
2. Organizational Structure
3. Schedules of share capital
4. Profit & Loss A/C
5. Balance sheet
6. Management of working capital
7. Management of profit
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1. INTRODUCTION
Finance is in the base of any activity of business. It is the heart of any
business. It is needed in the every activity of business, whether it is
production, personnel or marketing or financial activity. So finance is rightly
termed as the SCIENCE of money. In the business, finance is needed for
purchase of raw materials & machineries, for the production of goods &
wages to the employees, for advertising of the product, for investing the
money and so on. Thats why it becomes necessary to plan the future finance
for future requirements so finance can be available whenever it is required in
the business. The efficiency of production, personnel & marketing operations
is directly influenced by the finance equal importance as with product and
marketing function.
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2. ORGANIZATIONAL STRUCTURE
Finance Manager
Assistant Manager
Chief A/C Officer Chief Auditor
Clerks & Accountants Clerks & Accountants
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6 . MANAGEMENT OF WORKING
CAPITAL
The need for working capital or current assets cannot be
overemphasized in the business. A successful sales programmer is necessary
for earning profits by any business. However, we know that sales do not
convert into cash immediately; there is a time gap between the sales of goods
and receipt of cash. Therefore working capital is needed to deal with the
problems arising between these two periods.
KADVANI FORGE LTD. keeps the working capital for purchase of
raw materials, conversion of raw materials into work in progress, finished
goods and finally the transfer of goods to stock at the end of manufacturing
process.
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7. MANAGEMENT OF PROFIT
During a specified period, if the total income is more than the expense,
the difference is called profit of the business is ascertained at the end of the
year.
When the sales are more than the purchase price of goods plus
purchase expense, then the difference is called the gross profits. In short,
Gross Profit = Sales + Cost of Sales.
When we deduct all the expenses from gross profit and add other
incomes to it, then its is called as the net profit. In short,
Net Profit = Gross Profit Expenses + Incomes.
KADVANI FORGE LTD. is trying to develop itself more. Thats why
they use the profit in the expansion of the company & adoption of new
technology.
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FUTURE PLANS
Future plans are the predetermined courses of actions to achieve a
specified objective of goal. Future planning is very important for the successof the business unit.
Future plans of the KADVANI FORGE LTD. is to expand its
production by twice 800 to 1000 tons per month. Their expansion phase is
going on with the installation expansion of new 6-ton hammer. They want to
install the new hammer heavier than this hammer.
Next plan is to go to diversification in press forging, which in turn
reduces per piece product rate.
Co. is also going for B 19649.
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CONCLUSION
The company which I have taken training is KADVANI FORGE LTD.
It is manufacturing forge & auto spare parts.
I get all the information related to the project report by the co. During
the training period, E got full co-operation of the staff of the co. They have
provided me all the information & knowledge regarding the production,
personnel marketing & finance.
The co. earns valuable foreign exchange for India through its exports
and has maintained good industrial relation with outsiders and employees.
At last but not the least it can be concluded that the future of this co. is
very bright. Its demand will be more than its supply and even face
competition. But the co. will be able to win the faith and trust of its
consumer.