kachingle intro for mizzou-kachingle team presentation at reynolds journalism institute -...
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Kachingle intro for Mizzou-Kachingle Team Presentation at Reynolds Journalism Institute April 25, 2011. by Cynthia Typaldos Founder, Kachingle Grad Student team: Tyler Beckett Wei Peng Tise Okuonghae Robin Marahatta Professors: Randy Smith Bill Carner Tom Warhover Dan PotterTRANSCRIPT
www.kachingle.com | [email protected]| 650 215-8406
Presentation for MizzouApril 25, 2011
The Micropayment Platform for Online
Content & Applications in the World of “FREE”
www.kachingle.com | [email protected]| 650 215-8406
Company History/Status
Invented by Cynthia in 2003 (then set aside as too early) Patent filed in 2007 Alpha in 2008 Beta in 2009 Public launch February 2010 Hundreds of sites signed up Thousands of Kachinglers signed up World class American-German team Major new features added in Q1 2011 so that we can… Change marketing focus in April 2011 (more on this shortly)
www.kachingle.com | [email protected]| 650 215-8406
The Problem
Digital content and services need more revenue news, information, music, videos, apps, etc.
Producers cannot force people to pay using paywalls The London Times (Murdoch) experienced > 99% drop in
website readership when they installed a paywall
Advertising is still not paying the bills
Small content and service providers are struggling, even those with great value and high traffic
www.kachingle.com | [email protected]| 650 215-8406
The Opportunity
People want to support the digital stuff they love but it’s too much hassle online
People want to use Twitter and Facebook to brag to their friends and colleagues about the content and apps they love
People will pay for gaming (fun), virtual goods, online persona/status, helping favorite sites to gain status, etc.
People are willing to voluntarily pay for digital stuff they value – but only if it is hassle-free and shareable
www.kachingle.com | [email protected]| 650 215-8406
Enter Kachingle
Kachingle combines:
the power of loyalty, the influence of social media, and the flexibility of micropayments
to generate a whole new revenue stream for free online contents and apps which supplements advertising revenue and premium services
www.kachingle.com | [email protected]| 650 215-8406
To build an online persona: achieve recognition, gain status, support a
cause
Why would People Pay for FREE digital stuff?
www.kachingle.com | [email protected]| 650 215-8406
How it works User voluntarily pays $5 per month via PayPal or credit card
(later we will allow higher amounts)
User selects which providers to support (one click turns on Kachingle Medallion widget)
Kachingle counts daily usage of those selected sites all month
At end of the month Kachingle divides up user’s money and distributes it proportionately
User automatically brags to Twitter followers and Facebook friends about the digital stuff they love and support
It’s hassle-free: User signs up once, turns on each desired Medallion once, then Kachingle does the rest!
Kachingle distributes 85% of the revenue to producers and shares the other 15% with PayPal using special pricing and low-cost APIs
www.kachingle.com | [email protected]| 650 215-8406
Extensive social media integration
Twitter Facebook
www.kachingle.com | [email protected]| 650 215-8406
KachingleX
There is a two-sided network problem (chicken and egg): – In order to get Kachinglers we have to have sites/apps
Original strategy – DID NOT WORK – In order to get sites/apps we have to have Kachinglers
New strategy – get Kachinglers to add their favs
KachingleX is a free browser extension (plug-in) that Kachinglers install, which enables them to Kachingle anything, even if that site/app is not a member of Kachingle
Now Kachinglers are in charge of the growth of Kachingle!
And Kachingle has our own version of “PayPal Virality”
www.kachingle.com | [email protected]| 650 215-8406
Kachingle-Mizzou Project Goals
Actions not Theory Market The Missourian & VOX
Kachingle Medallions Refine the messaging – what
works the best? Include social media efforts
Generalize
www.kachingle.com | [email protected]| 650 215-8406
Kachingle-Mizzou Project Team
Tyler BeckettWei PengTise OkuonghaeRobin Marahatta
And staff at The Missourian and VOX including Professors Warhover and Potter
Live demo(next are just a few of the screen shots)
www.kachingle.com | [email protected]| 650 215-8406
Best way to learn more…mouse over the Kachingle
Medallion at www.columbiamissourian.com
StudentPresentation
(not included here)
BackupSlides
www.kachingle.com | [email protected]| 650 215-8406
Facebook Integration
Facebook application allows Kachinglers to put a list of their favorite content and apps into their profile and show how much they have given to each content provider
Automatic monthly friend-feed that places your latest kachingling activity on your friends’ Facebook walls
Facebook users can sign up for Kachingle directly from Facebook, which allows for one-click signup
Free, automated bragging about the content and apps they love!
Facebook Integration
www.kachingle.com | [email protected]| 650 215-8406
Twitter Integration
Kachingle tweets activity on behalf of content providers at the end of each month
Generates Kachingle signups and drives additional traffic to the service providers
(these are samples – there are 4 other types of automated tweets and more in the works)
Kachingle tweets activity on behalf of Kachinglers at the end of each month
www.kachingle.com | [email protected]| 650 215-8406
Social Widgets
These widgets will soon be visible on the sites themselves via the new fancy overlay (display of this in a few slides).
Right now both are available on Kachingle.com and WKW also as an installable widget. All will be available on Facebook too.
www.kachingle.com | [email protected]| 650 215-8406
Leaderboard
Leaderboard sorted by their daily counted visits of Kachinglers – thus there is quite a bit of movement and the sites that are at the top are the ones with the most loyal users (which are not necessarily the biggest sites).
www.kachingle.com | [email protected]| 650 215-8406
Partnership with PayPal
Micropayments are highly strategic for them They love our approach and think there is huge cash flow
for them from Kachingle in the future They have supported us in the following ways:
Special PayPal pricing Featured us in their ad campaign (see below) Gave us a speaker slot & free booth at their conference Allowing us to market to their customer base Gave us office space at Plug And Play Access to their engineers for better technical support