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Microsoft PowerPoint - Ppt0000025 [Alleen-lezen]

lEcommerceSummit2014/Barcelona

aanDnmezM&Partner

Agenda AbouttheTurkishMarket

AboutHizlial.com TheFinestShoppingExperince

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

36millionnternetusers

%47internetpenetration,

ranked#11

MarketAttactiveness

anked#22afterFinland

10milliononline

shoppers

uttheTurkishMarket:Attractivemarketwithagreatpotantial

%35,5CAGRsince2008

#2inEuropeinCreditCard

Penetration

LogisticsParadise

Supplierswithhighintegration

capabilities

Weareabletodelivertothefarestlocationin2workingdays,

yetsamedaydeliveryisstandartfor%50ofthegeograpy.

%30ofYurtiKargosrevenuesisfromecommercedeliveries.

MajorsuppliershaveEDIcapabilities

CreditCardisthemostprefferedpaymentmethodwithashareof

%86.

Source:www.bkm.com.tr

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

ATKearneyThe2013GlobalRetailECommerceIn

Number22in2013,Number9in2012

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

ATKearneyThe2013GlobalRetailECommerceIndex

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

ileNumbers

ofDecember2013,thereare69.661.108mobileowners,90,9%penetration

%30

20millionsmartphoneowners

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

utSocialMediaNumbersFacebooketc

:wearesocial.sgUSCensusBureau,GlobalWebIndexWave11

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

mentsProvidersinTurkey

TheInterbankCardCenter(BKM)

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

neBankingNumbersandMobileBanking

nline Bankingnline Banking Mobile BankingMobile Banking

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rce:GarantiBank

X 2 ,2 8

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

utHzlalveryshort

rtedin2007(latetomarket)lticategoryRetalier PurePlayer

0Employees00m2Warehouse0.000+SKU

testgrowingB2Ccompanyin2011and2012

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

stShoppingExperienceDefinition

FastSite Search&Navigation

PersonalizedExperience Service&Operation

hecompetitionisinternational,expectationsarehigh

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

stShoppingExperience:EmailOrPhoneCall,whathappenedafterwestarted7/24CallCenterService

WorldisanonlineWorld,customersmostlyuseonlineservicechannels?

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

Consumersexpecttosearchandfind,thankstoGoogle!

Iftheproductscannotbefoundviatheserchbox,weassumethattheproductsdonotexistinthestore!

Wefeelfreetomisspellandexpectthesearchboxtocorrectus

Ourcategorystructureisforus,searchisfortheconsumer

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

WELOVESEARCH

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

GuidedNavigation

SearchRecommendations

ProductListSorting

7daystoimplementguidednavigation

andsearch

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

SimilarItemsRecommendation

2daystoimplementPersonalization,

AutomatedEmailMarketing

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

BehavioralTargetingEmailsAutomation

ShoppingCartReminder SimilarItemsforyourbrowsing

Itemsavailableinstock

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

stShoppingExperienceSolution

7daystoimplementguidednavigation

andsearch

2daystoimplementPersonalization,AutomatedEmailMarketing

5monthstoimplementMM,SD,FI

lEcommerceSummit2014/Barcelona

CreatingtheFinestShoppingExperience TheGrowthStoryofHiz

ThankYou

KaanDnmezM&Partner