kaan dönmez
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Global E-‐commerce Summit 2014 / Barcelona
Kaan Dönmez GM & Partner
Agenda • About the Turkish Market • About Hizlial.com • The Finest Shopping Experince
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
36 million internet users
%47 internet penetraOon, ranked #11
Market ARacOveness
Ranked #22 aUer Finland
10 million online
shoppers
About the Turkish Market : ARracOve market with a great potanOal
%35,5 CAGR since 2008
#2 in Europe in Credit Card PenetraOon
LogisOcs Paradise Suppliers with high integraOon capabiliOes
We are able to deliver to the farest locaOon in 2 working days, yet same day delivery is standart for %50 of the geograpy.
%30 of Yurtİçi Kargo’s revenues is from e-‐commerce deliveries.
2004 de xml hikayesi to be completed….
Credit Card is the most preffered payment method with a share of %86.
Source: www.bkm.com.tr
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
ATKearney The 2013 Global Retail E-‐Commerce Index™
My comments to be completed…
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
ATKearney The 2013 Global Retail E-‐Commerce Index™
hRp://www.bkm.com.tr/
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Mobile Numbers
As of December 2013, there are 69.661.108 mobile owners, 90,9% penetraOon
[VALUE]
[VALUE]
38
40
42
44
46
48
50
Q4 2012 Q4 2013
3G Subscribers SmartPhone PenetraOon
%30
20 million smartphone owners
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
About Social Media Numbers Facebook etc…
Sources: wearesocial.sg US Census Bureau, GlobalWebIndex Wave 11
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Payments Providers in Turkey
The Interbank Card Center (BKM)
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Online MarkeOng Ad Revenue in Turkey Growth and media Comparasion
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Online Banking Numbers and Mobile Banking
Online Banking
8,6
10,6
12,4 13,1
DEC 2011 DEC 2012 DEC 2013 Q1 2014
Mobile Banking
0,4
1,4
3,2
4,0
Aralık 2011 Aralık 2012 Aralık 2013 Q1 2014
Million Users
Million Users
Source : GaranOBank
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
About Hızlıal very short…
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Finest Shopping Exp. DefiniOon – Problems –
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Finest Shopping Exp. SoluOon
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Finest Shopping Exp. SoluOon 2
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
Finest Shopping Exp. SoluOon 3
Global E-‐commerce Summit 2014 / Barcelona
Crea%ng the Finest Shopping Experience-‐ The Growth Story of Hizlial
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