By Allana Ead

Justin Timberlake Digipak Analysis

The 20/20 Experience – Justin Timberlake

The Album Cover

The whole look of this album cover is very sophisticated, which could indicate that he is targeting more mature fans. The artists album covers from the past differ from this as they have targeted younger fans. This shows that his album cover design is maturing as both him and his fans mature. This signifies synthetic personalisation as he is aiming to make original fans think he maintaining their connection. The writing is in a gold, bold font. This makes it stand out everything else on the cover is in black and white. Gold is also associated with wealth. So by having this album, the audience may feel like they are wealthy which is part of Maslow’s Hierarchy of needs. The signified wealth is also backed up as the artist is wearing a suit. Suits are often associated with wealth, sophistication and class.

The Inside Cover

This album also offers a slightly more personal aspect in that it also includes four photographs of the artist. This allows the audience to be reminded of their idol.

The CD

The CD aims to look like an old vinyl record. This extends the fact that this album is aiming to appeal to older fans. The contrast of the white centre and black outer part makes the cd contrast. The writing is in a dark gold turning bronze. The way this CD is presented makes it feel exclusive. When the CD is taken out, you can then see more photographs of the artist on the inside cover.

The Back Cover

The back cover keeps with the image that can be seen on the front of the album cover. This shows continuity and therefore extends the fact that this album is quite exclusive and classy looking. The colour theme is still black and white. However this time the writing is in a silver colour. Silver is also associated class and wealth, the same way as gold is.