Corporate Social Responsibility Justin Quinn

Dublin – London – Worthing – Leeds – Oxford

Corporate Social Responsibility

• Where did it come from?

• What it actually is?

• CSR @

Corporate Social Responsibility

35%

96%

0%

20%

40%

60%

80%

100%

120%

2005 2008

20% of people own 86% of GNP

Corporate Social Responsibility

HONESTY – FAIRNESS – INTEGRITY

Definitions of Corporate Social Responsibility

Definition of Corporate Social Responsibility

“A responsible company is one that listens to its stakeholders and responds with honesty to their concerns.”

Starbucks, CSR Report, 2004

Definition of Corporate Social Responsibility

“CSR commits us to operate in a socially responsible way everywhere we do business, fairly balancing the needs and concerns of our various stakeholders – all those who impact, are impacted by, or have a legitimate interest in the Company’s actions and performance.”

Chiquita, www.chiquita.com, accessed 24 March 2004

Definition of Corporate Social Responsibility

“CSR requires companies to acknowledge that they should be publicly accountable no only for their financial performance but also for their social and environmental record.”

Confederation of British Industry, 2001

Language Schools as S.M.E.s

Using Acceptable Terminology

Targeting

The Messenger

The Evolutionary journey

Think of SME’S as people