Just VerticalUnleashing the urban farmer

A company with the support of Modular Farms co.

Conner Tidd & Kevin Jakiela

Our ProductLet us introduce you!

1.Objectives and Goals

Why we do what we do

“

In a rapidly growing and urbanizing world how can we lessen the impact of food systems?

Goals

Accessibility Sustainability Increased food security Circular economy Residential and small scale

2.Where are we now?

Aside from an existenial crises dueto a rapidly approaching end of semester

Eric Amyot CEO and Co-Founder at Modular Farms

Key ContactsGetting by with a little help from our friends

Outside ContactsFuturpreneur Canada, University of Toronto

Timeline

4.Business plan and outreach

(Jan 5th –March 31st )

5.Pilot project(concludes

April 1st )

6.Assess viability and alternatives

(April 2nd )

1.Idea

conception(August 2016)

2.Partner

collaborations(Sept ‘16 –

Oct ‘16)

3.Logistics and pilot

launch(Nov ‘16 – Jan 5th)

Challenges

1. Difficult to communicate the value of the project online or in print media

2. Initial capital cost, ongoing capital cost 3. Market penetration 4. Upfront costs of product for consumer

Strategies

1. In person marketing – what you see in front of you2. The farm walls act as a marketing tool unto themselves 3. Grant funding4. Use of U of T resources 5. Pricing strategy

4 Service Models

SeedlingsOwnership Harvestable Sustainabox

thanks!

ANY QUESTIONS?No need for Sustrana resources

Target consumers

✘Millennials ✘Condo unions and dwellers ✘Yuppies✘Retirees ✘Schools and educational✘Specialized bars and restaurants

Finance

✘Cost breakdown ✘Breakeven ✘Projections (cash flow, etc)✘Price point ✘Licensing costs