Just Switch it with Cisco Nexus

Now is the best time to upgrade your customer’s installed base. With the Just Switch It promotion, customers get fixed credits upfront when migrating to Cisco switching and wireless products and Cisco Services. They can get up to 18 percent trade-in credit when migrating from a competitive product to a Cisco product. They can get up to 12 percent when migrating to a newer Cisco product from another Cisco product. Discounts of 10 percent are available when attaching eligible Cisco Technical Support Services at the time of product migration.

Visit http://www.cisco.com/web/partners/incentives_and_promotions/switch-it.html for more information.

About Nexus

Market TrendsWith data centre IP traffic estimated to nearly quadruple over the next five years, reaching 6.6 zettabytes by the end of 2016, and the impact of new technologies and business models, data centre switching solutions are under pressure to support a more dynamic environment than ever before.

• New application requirements: Distributed applications (such as big data and Hadoop) and database-intensive applications (such as Oracle and SAP) that run on bare metal require assured I/O performance measured by increasing demands for low latency, bandwidth, and scale for optimal performance.

• Continued virtualization: As more application workloads become virtualized, customers are upgrading to 10 Gigabit Ethernet at the server to help simplify cabling, control costs, and ensure that their scaling needs are met. Analyst Dell’Oro forecasts that upgrades to 10 Gigabit Ethernet (GbE) ports on data center access switches will to increase from 14.7 million in 2012 to 58.6 million in 2017, a growth rate of over 30 percent. The upgrade to 10 GbE at the server level is, in turn, driving an upgrade to 40 GbE at the aggregation level.

• Move to the cloud: By 2016, nearly two-thirds of all workloads will be processed in the cloud, and the cloud will account for nearly two-thirds of total data center traffic by 2016.

• LAN/SAN convergence: Dell’Oro forecasts that, in 2017, sales and port shipments of Fibre Channel over Ethernet (FCoE) will exceed $1.6 billion and 7.8 million ports. FCoE will be an important technology for 40 GbE, especially for customers that need 40 GbE server access ports to deliver more speed while reducing costs, energy, footprint, and network sprawl—network, cables, OS.

• Software-defined networking (SDN): IDC estimates that the market opportunity for the SDN ecosystem will grow from a relatively negligible market in 2012 to a market worth nearly $3.7 billion in 2016. Dell’Oro, focused on the Ethernet switching portion, estimates the market to be at $1.3 billion by 2015.

• Aligning the network to business needs: IT management models are shifting from being box-centric to taking a holistic view of the IT architecture—to identify areas for cost-efficiency and simplification. Applications and business IT leaders need, and will benefit from, a unified, simple, flexible, and automated infrastructure that can continually be adjusted to align with the needs of the entire application lifecycle from development to deployment

• More sophisticated targeted attacks and security breaches: The Verizon Security Threat Report for 2013 stated that there were more than 47,000 reported security incidents and at least 44 million compromised records stolen in 2012 (generally residing in the data center), with a potential cost of millions of dollars to the affected companies.

Just Switch it with Cisco Nexus

Benefits and Key Messages

Benefits Cisco Differentiators

Deliver the performance, scale, and capacity to meet the demands of virtualization, cloud, and critical applications.

Superior performance for applications running virtually or on bare metal

Performance. The Cisco Nexus portfolio offers up to 83-Tbps performance, up to 1152 10 GbE or 288 40 GbE in a single chassis, up to 192 100 GbE ports, and sub 250-ns latency to meet the needs of bare-metal, scaled-out applications.

Support for increasing virtualization Upgradability. With Nexus, support for high-density 1/10 GbE and 40/100 GbE connectivity lets customers:• Update their server access to 10 GbE in support of increasing VM densities and movement with a fabric architecture that can support over 55,000 10 GbE ports• As the access upgrades to 10 GbE, helps ensure that uplink capacity can scale to 40/100 GbE• Protect their investments and control costs as innovations including 40 GbE bidirectional (BiDi) connectors let cus-tomers use existing fiber cabling

Cloud-ready architecture Availability, mobility and secure multi-tenancy. Build an agile and efficient network foundation with Nexus delivering high availability, workload mobility, and secure multitenancy with operational consistency across physical, virtual, and cloud architectures through capabilities including Overlay Transport Virtualization (OTV), Dynamic Fabric Automation (DFA), and the Nexus 1000V Intercloud solution.

Provide a solution that enables customers to simplify management and operations regardless of architectural preference.

Configuration flexibility Adding Nexus into existing architectures. Whether customers have their switches located as end of row, top of rack, or middle of row, the Cisco Nexus family of switches offers a broad portfolio of purpose-built data center fixed-configuration or modular switches that can be placed in any of these existing architectures.

Cost-effective scalability Extensibility. Cisco Nexus 2000 Series Fabric Extenders (FEX) can be used as topof-rack switches, with management and policy control enforcement done at the parent switch (Nexus 5000, 6000, 7000, or 9000 Series) for simplified and costeffective scaling with a single point of management and policy enforcement across more than 1000 10 GbE ports.

Simpler network architecture controls OpEx while increasing data center flexibility

Fabric architecture. Cisco Nexus allows for the creation of a fabric-based architecture that delivers simplicity of design and operations, scale, high performance, resiliency, and flexibility through technologies such as DFA, FabricPath, OTV, virtual port channels (vPC), and more.

Lower costs and smaller footprint with a simpler, converged architecture

Convergence. Customers who have converged their LAN and SAN with the Cisco Nexus and MDS portfolios have benefited from up to 45 percent savings on CapEx in the access layer and a 492 percent ROI through innovations including unified ports and support for Fibre Channel and Fibre Channel over Ethernet across the Nexus 5000, 6000, and 7000 Series switches and the Nexus 2000 Series FEX while preserving storage investments and staff expertise.

Faster deployments • Fabric-based architectures. Fabric architectures accommodate increased application level flexibility, which translates into a more scalable, flatter, dynamic, and highly available network infrastructure, so resources can be pooled and virtual machines can move freely to create a more agile data center. Cisco Nexus delivers simplicity of design and operations, scale, high performance, resiliency, and flexibility through technologies such as Dynamic Fabric Automation (DFA), FabricPath, OTV, VPC, and more.• Integrated security. In addition, the integration of Cisco ASA 5585-X Adaptive Security Appliance reduces manual firewall policy management, eliminating complex VLAN management.

Use built-in intelligent capabilities to help ensure that the network aligns to both business and application requirements, today and in the future.

Open, programmable networking Interoperability. In alignment with the Cisco Open Network Environment (Cisco ONE), the Nexus portfolio offers an evolutionary approach to the adoption of open networking technologies via a simple software upgrade, including support for SDN through OpenFlow, platform APIs such as the Cisco ONE Platform Kit (onePK), and the creation of virtual overlays with the Nexus 1000V.

Support for applications Foundation for Application Centric Infrastructure. Management models are shifting from box-centric to taking a holistic view. The Nexus 9000 Series creates a network foundation that radically simplifies, optimizes and accelerates the application deployment lifecycle. This new switch is designed to provide application-level visibility to the health and performance of the infrastructure using open APIs and an open ecosystem.

Streamlined maintenance of security and compliance

Security. Cisco TrustSec on the Nexus switch allowS or deny traffic based on who, how, and from where users and devices are connecting to the network, and whether they have authorized access. It also speeds remediation of network breaches by providing more contextual information. Threats are blocked before they can disrupt data center services through Cisco ASA Intrusion Prevention System (IPS) solutions.

Just Switch it with Cisco Nexus

Key Differentiators:

Holistic Systems-Based ApproachCisco Unified Data Center (UDC) changes the economics of the data center by unifying computing, storage, networking, and management into a single, fabric-based platform. Cisco’s unique ability to innovate through custom switching silicon and integrated hardware and software environments results in simplified IT operations, increased operating efficiency and business agility.

Industry’s Most Comprehensive PortfolioCisco data center networking is the industry’s most comprehensive portfolio to deliver and manage all aspects of the data center (core, top of rack, virtual switches, blade switches and the relevant management, Layer 4 through 7 services, SAN, and LAN). Cisco’s portfolio addresses customers’ current challenges such as virtualization, security, latency, and scalability (both north-south and east-west traffic) while providing architectural migration strategies such as Cisco ACI, ONE, etc.

Industry’s Broadest Approach to Open, Programmable, and Application-Aware NetworkingCisco ONE supports a variety of network deployments, including SDN models for service provider, branch, campus, and data center. It advocates open standards, open APIs, and open source. It includes elements of orchestration, automation policy, and analytics to expose the value of networks.

Tightest Integration of Physical and Virtual ElementsCisco delivers unparalleled operational simplicities and agility needed for cloud deployments by providing transparency and visibility through superior physical and virtual integration. Cisco ACI provides end-to-end centralized visibility with real-timeapplication health monitoring in order to help solve one of the biggest IT issues: “Where is the problem?”

Seamless Mobility—Any Application, AnywhereThe fabric must be able to address the shifts in application traffic patterns and support the rapid movement of server workloads as well as the associated networking elements. Cisco transforms next-generation data center and cloud deployments with the innovative Application Centric Infrastructure (ACI), which radically simplifies, optimizes, and accelerates the entire application deployment lifecycle. Cisco ACI’s endpoint normalization, a hypervisor-neutral approach, and a common application network profile mean that an application can be consistently deployed and mobile anywhere across physical and virtual environments.

Just Switch it with Cisco Nexus

Additional Resources

The following resources will help you prepare to sell Cisco data center switching solutions.

Partner Links

• Cisco Data Center and Virtualization Partner Campaign Overview

• Cisco Data Center Services for Cisco Channel Partners

• Cisco Planning, Design, and Implementation (PDI) Help Desk

• Cisco Services Partner Program

Data Center Solutions Links

• Cisco Data Center Success Stories

• Cisco.com: Data Center Switching Portfolios

• Cisco.com: Secure Data Center Products and Solutions

• Cisco.com: Storage Networking

• Cisco Design Zone for Data Centers

• Cisco Data Center Labs

Data Center Services Links

• Cisco Data Center Services

• Cisco Domain Ten

• Cisco Assessment Services

• Cisco Deployment Services

• Cisco Migration Services

• Cisco Optimization Services

• Cisco Solution Support Services

Contact Westcon Group to learn more about Cisco Nexus

E: sales@westcongroup.co.nz or T: 09 415 6220