just share it! does it matter who's wrong or right?

Source: JWT Sonar, may 2013

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=L7Y16nA6gT_qWM&tbnid=-gzzMeWLwNotbM:&ved=0CAUQjRw&url=http://now-here-this.timeout.com/2013/05/09/these-colours-may-run-the-color-run-5k-is-coming-to-london/&ei=g0AgUt3bH8Ox0AW0voHIBg&bvm=bv.51495398,d.ZG4&psig=AFQjCNGWcg8lKnZCLmDyU7_0MHBNpwCJBg&ust=1377931726560443

69%55%

YOLO ≠ YOLT

18%

28%

Low

#selfiesteem?

GEN Y is core group to adapt SHARING: social – WE together

– LEARNING & EARNING

SHARING EXPERIENCES, STORIES, CREATIVE IDEAS,

EDUCATION/SKILLS

THE SHARECONOMY IS HERE TO STAY & SOCIAL PRODUCT

But… desharing trend?

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=GbNCrDtmYTkAQM&tbnid=h0ykqlBR_s2MeM:&ved=0CAUQjRw&url=http://sourcefednews.com/snapchat-raises-60-million/&ei=nTIfUs-uNJCl0wW0uoG4Bw&psig=AFQjCNHGUrrVKJMFFCAp3Sbl79Wqkyn23w&ust=1377862609983513

ANY QUESTIONS?

@Joeri_InSites

joerivandenbergh

www.howcoolbrandsstayhot.com

Co-founder InSites Consulting & Gen Y expert

Author “How Cool Brands Stay Hot”

Joeri Van den Bergh

WHY DON’T YOU TALK TO ME?

just share it! does it matter who's wrong or right?

Business

social product

earning sharing experiences

cool brands

hotjoeri van den bergh

creative ideas

core group

desharing trend

jwt sonar