just do it
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- 1.Integrated Marketing Communication
Vikram Chawla 10
- 1988:-meetingof Nikes ad agency Wieden and Kennedy and a group of Nike employees
3. $9.2 billion dollars in sales in 1997. 4. Brand management is one of Nikes many strengths 5. With its Just Do It campaign and strong product, Nike was able to increase its shareof the domestic sport-shoe business from 18 percent to 43 percent, from $877 million in worldwide sales to $9.2 billion in the ten years between 1988 and 1998.