jurisdictional management & leadership - missouri demolay · a critical component of the...

THE PREMIER FRATERNITY FOR YOUNG MEN

jurisdictional management & leadershipExecutive Officers’ Conference | Friday, March 2, 2018

presented by Robert W. Cockerham, PGM • Executive Officer, MO

Executive Officers’ Conference | Friday, March 2, 2018 2SSTRENGTHS

To make God come alive! To make God come alive!

The Definitive Purpose

Executive Officers’ Conference | Friday, March 2, 2018

Executive Officers’ Conference | Friday, March 2, 2018 3

Effectively Managing Your Jurisdiction

VISION

INVOLVE OTHERSINNER CIRCLE

ACTION PLANBRAINSTORM

COMMUNICATE

Following these simple, yet critical steps will put you on the path to a successful plan.

ROADMAP


BEGIN WITH A VISION

Frank Sherman Land | Founder, DeMolay International

A hundred years from now it will not matter what my

bank account was, the sort of house I lived in, or the

kind of car I drove. But the world may be different,

because I was important in the life of a boy.

“ “What will your legacy be?


Build Your Circle

You can’t do it alone. You need a team to augment your vision and share their own. Focus your search on the following criteria:

Trust • Drive • Passion • Education

Recruit key individuals to join your inner circle.


Brainstorm for the FutureDecide with your team what your Utopian Jurisdiction looks like.

Involve Your Inner CircleInvolving your inner circle in the brainstorming process is critical to secure the buy-in of your vision from them as well as sharing their visions.

Listen With IntentA critical component of the brainstorming process is to allow your team to emote their desires. They may mention concerns from the field you didn’t think or know existed.

Document EverythingThere are no bad ideas during the brainstorming process. Document all ideas regardless of personal opinion. Then, attack and mold each idea until you have created your mission.

SWOT METHODSTRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS


Create Your RoadmapFrom short term to long term, your roadmap includes your team’s goals derived from brainstorming.

<1

3+1-3

< 1 YearTackle the “low-hanging fruit.” Earn your small victories quickly and show the field that your team is ready, willing and able to act.

1 - 3 YearsBegin your plans now for deeper programs you want to implement in your Jurisdiction. Be mindful of the setup so the implementation is sound.

3+ YearsFor your long-term planning goals, be sure to always have your vision in the forefront of your mind and find the appropriate talent to take this vision and make it a reality in the long term.


Dynamically Involve OthersSurround your inner circle with dedicated resources in four critical areas.

Vertical ResourcesThese individuals shine in a particular silo of DeMolay and

manage the Jurisdictional program with a committee of supporters.

[Director of Communications]

Geographical ResourcesProvide representation on your

behalf in various capacities where

service is rendered within

geographic parameters.

[District Governors]

Advisory ResourcesSecure the commitment and trust of

key advisory resources to assist you in special circumstances.

[Personal Representatives]

Masonic Family ResourcesBe sure to include well-respected

individuals from a cross-section of the

Masonic Family in your Jurisdiction.

[Masonic Advisory Board]


RESEARCH

Empower your team to develop

clearly defined goals based on research derived from the field.

DESIGN COMMUNICATE ANALYSIS

As goals are established, your team

should now be prepared to design the particular action plan.

Once the action plan has been

created, it must be communicated to the field clearly and concisely.

Perform an analysis during and after

the implementation of the plan to retool for the future.

Creating Your Action PlanYour action plan must be ever-evolving and should always include these critical components.


Does the plan truly work?


Missouri DeMolay became stale in membership growth and leadership

development. With essentially three individuals on the Jurisdictional

management team, not enough attention was provided to the

program. * 437 Members

Stagnant State

Pre-2003

With a new Executive Officer arriving in May, 2003 - and a

renewed dedication from the State Officers - Missouri was poised to

install sweeping changes to the processes and mindset in the field.

New Leadership

May, 2003

Led by the Executive Officer and State Master Councilor, an entire

Jurisdictional Management team was cultivated and shared in the

development of a cohesive long-term action plan.

Creation of a Team

June, 2003

Missouri DeMolay • 2003-NowA high-level overview of where Missouri DeMolay was and where we are today.


In a mere 7 months, Missouri DeMolay achieved positive net

growth in membership - this was the catalyst that our Jurisdiction

needed to realize our potential. * 463 Members

Positive Growth

Dec., 2003

Resurrected the week-long Leadership Training Conference

Program by partnering with the Scottish Rite Foundation of

Missouri to provide scholarships to members at no cost to them.

* 819 Members

The “U”

July, 2007

Consistent growth continues by achieving positive growth in membership for 14

consecutive years - totaling more than a +900 member growth continuum during that

period averaging a +64 per year. *1,342 Members

Largest in the Unionby > 600

2018

Missouri DeMolay • 2003-NowA high-level overview of where Missouri DeMolay was and where we are today.


How Did We Just Do It?

VISION

INVOLVE OTHERSINNER CIRCLE

ACTION PLANBRAINSTORM

COMMUNICATE

We followed these simple, yet critical steps to put us on the path to success.

ROADMAP

INTRODUCTION

SUBTITLE

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District 4District 1

District 3

District 2



All too often, we focus on a single demographic - our members. In order to achieve success, you must focus on all demographics of our Order.

Members, prospects, parents, advisors, masonic supporters, educators, community.

KNOW YOUR DEMOGRAPHIC

Consistent CommunicationClear and consistent communication across a myriad of mediums is the only hope for success.

CLEAR MESSAGINGEnsure that the message is clear across all platforms.

TIMELY NOTICESEnsure your message is delivered in a timely manner through all available mediums.

Ascend | Presentation

C O N S I S T E N TLocal Chapter communication delivered weekly at the same time; members, parents and others have expectation of delivery.

I N F O R M AT I V EAlways include upcoming events and recaps of important past events or recent decisions from business meetings.

F I R S T C L A S SMessaging should be visually appealing to all audiences - always portraying a first class image.

Local ChapterCommunication

18

Ascend | Presentation

C O N S I S T E N TJurisdictional communication delivered weekly at the same time; members, parents and others have expectation of delivery.

I N F O R M AT I V EAlways include upcoming events and recaps of important past events or recent decisions from Jurisdictional activities.

F I R S T C L A S SMessaging should be visually appealing to all audiences - always portraying a first class image.

JurisdictionalCommunication

19


The Freemason Magazine - distributed in print to

all Missouri Masons.

Scottish Rite Journal - distributed in print to all

Missouri Scottish Rite Masons.

A sample of one of four Shrine publications

distributed to all Shriners in Missouri.

It’s a Family ThingDon’t keep your messaging to your membership, share, share, share with the Masonic family.

A s e p J o h a n F r a n s F e r g u s o nJ a s o n C l a i rGeneral Manager Human DevelopmentPublic Relation


Reach Your DemoOur members [and

prospects] are an ever-evolving generation rooted

deeply in social communication.

If you’re not leveraging social media -

specifically Instagram and Snapchat, you’re

missing a key connection point with your

membership - and prospective membership.

Quick videos (< 2 min), consistent updates,

and cross-network posting is a must.

It’s time to listen to your members.

Be SocialYou must leverage social media to truly connect with your members.


Fresh MarketingCompletely revamped website built to inform existing members and entice new families.

www.modemolay.org

http://www.modemolay.org


“Member Beast” allows members to sign in to manage their profile and view meeting minutes, upcoming meeting details, register for upcoming meetings and much, much more.

All Chapter meeting minutes are stored in a centralized digital repository accessible by the Executive Leadership team.

www.memberbeast.com

Members EngagedLeveraged an organizational management system to effectively engage members.

http://www.memberbeast.com

Ascend | Presentation 24

Kids Helping KidsA continuous mission for our young men to give back to

the youth of our community.


Giving Campaigns • Donor Events Golf Tournaments • Work Projects

$1.5 million & growing…

Ascend | Presentation 25

Infiltrating CollegesGive your existing members a reason to stay active and

new members a place to call home while pursuing a college degree.


A campus club that teaches students to plan, organize, and facilitate their own programs, service projects and events.

Examples of skills gained include public speaking, time management, decision-making, team-building, conflict resolution, financial management, relationship building, personal accountability, and more.


DeMolay MembersSquiresKnights

SweetheartsProspective Members

Youth

Masonic LodgeOther Masonic Entities

Sponsoring Body

Chapter ChairmanChapter AdvisorOther Advisors

Advisors

ParentsGrandparentsOther RelativesFriends

Parents’ Club

Never Forget The Foundation of our FraternityThe local Chapter is the single most important entity of our Order.

Local Chapter


STAYHUNGRY.

STAYFOOLISH.

jurisdictional management & leadership - missouri demolay · a critical component of the...

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