june's spotlight on social video
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ÂTRANSCRIPT
SPOTLIGHT ON SOCIAL
VIDEO:
JUNE 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing scans social platforms
to retrieve monthly metrics about
videos published by brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter,
and backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In June 2013, this represents
10,618 videos and 860 brands for
the UK, with videos of 1+ views
analysed
SECTOR
ANALYSIS
Source: Ebuzzing Social Video Chart, June 2013
24% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE TECHNOLOGY SECTOR
Share of Videos Published
Source: Ebuzzing Social Video Chart, June 2013
TECHNOLOGY HAD 35% OF THE TOTAL SHARE OF
VIDEO VIEWS
Share of Video Views
Source: Ebuzzing Social Video Chart, June 2013
25% OF FACEBOOK INTERACTIONS WERE FROM
TECHNOLOGY BRANDS
25.0%
23.4%
13.5%
8.5% 7.6%
5.7% 5.0%
3.5%
2.3% 1.5%
technology media games entertainment beverages automotive sport luxury health andbeauty
fashion
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE INTERACTION RATE WAS 3.51%
ACROSS ALL SECTORS
Facebook Interaction Rate
Note: including videos with over 2,000 views
5.90%
5.60%
5.00%
4.40%
3.51% 3.30%
2.80% 2.60%
2.00% 1.90%
1.60%
restaurants automotive media beverages average sport entertainment games technology retail fashion
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED
WAS 4 MINUTES
Average Video Length (seconds)
BRAND
ANALYSIS
Source: Ebuzzing Social Video Chart, June 2013
2.8% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM MICROSOFT
Share of Videos Published
2.8%
2.3%
2.1%
1.8%
1.5% 1.5% 1.5% 1.4%
1.2% 1.2%
Microsoft Sony HP Google Coca Cola Samsung Intel Wimbledon Ubisoft Siemans
Source: Ebuzzing Social Video Chart, June 2013
SAMSUNG TOPS THE CHARTS FOR BRANDED VIDEO
VIEWS
Share of Total Views
14.3%
12.6%
4.9% 4.6%
4.2% 3.9%
3.6% 3.4%
2.7% 2.2%
Samsung Sony EA Nintendo Microsoft Dior Nokia Red Bull Ubisoft Paramount
Source: Ebuzzing Social Video Chart, June 2013
SONY HAVE 11.7% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Share of Facebook Interactions
11.7%
7.4%
5.6%
4.7% 4.7% 4.5% 4.0% 3.9%
3.6%
2.6%
Sony Red Bull Nokia EA Samsung Ubisoft E4 Paramount Nintendo Microsoft
Source: Ebuzzing Social Video Chart, June 2013
WITH A 126% INTERACTION RATE, LOUIS VUITTON
LEADS THE BRANDS ON FACEBOOK
Facebook Interaction Rate
Note: including videos with over 2,000 views
126%
51%
38% 32%
25% 20%
17% 11% 11%
5%
Louis Vuitton Chanel Herbalife Landrover Burberry Evian Lexus O2 Time Warner UniversalPictures
Source: Ebuzzing Social Video Chart, June 2013
WITH 31,385,076 VIEWS, SAMSUNG'S 'USHERS
LOOKING 4 MYSELF PRESENTED BY SAMSUNG'
WAS THE LEADING BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Samsung Technology Usher’s Looking 4 Myself Presented by
Samsung 31,385,076
2 Sony Technology Official PlayStation Used Game
Instructional Video 13,415,500
3 Christian Dior Luxury Secret Garden 2 – Versailles 8,336,259
4 Time Warner Media The Hobbit: The Desolation of Smaug 8,260,878
5 Nokia Technology Man of Steel 8,105,089
6 Time Warner Media 300: Rise of an Empire 5,400,566
7 Time Warner Media The LEGO Movie 4,556,300
8 Electronic Arts Games Battlefield 4 - E3 Multiplayer Gameplay 4,197,621
9 Paramount Entertainment The Wolf of Wall Street 4,073,454
10 Red Bull Beverages Danny MacAskills Imaginate 2,856,119
APPENDIX
Share of views = Total views by sector
or brand/Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand/Total interactions on
Interaction rate = Interactions
on Facebook/Number of views
