june 8, 2020 · capsules are keurig 2.0 compatible 10oz and 2lb bags, 10 ct and 22 ct capsules each...
TRANSCRIPT
June 8, 2020
OVERVIEW
Barrie House is a family-owned coffee roaster established in 1934
For over 85 years and three generations, Barrie House has carefully selected, blended, roasted, and packed the world’s finest coffee. Located just outside of New York City.
Leading coffee roaster proud of superior quality and consistency with all relevant certifications. Premium line of FTO coffees and signature flavors, providing craft coffees at a good value to consumers
Full in-house manufacturing capabilities for all formats (whole bean, roast and ground, single serve capsules(Keurig/Nespresso compatible)
Providing high quality branded and private label programs
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AREAS OF EXPERTISE INCLUDE:
Coffee and raw materials procurement
Roasting and processing
Blend development
Innovative flavoring
Packaging and graphics (Bi-Lingual for Canada)
Production end-to-end
SOURCE GREEN COFFEE
Single origins
Ultra-premium
Organics
FTO
Micro lots
Biodynamic farms
First year beans
FULL LINE OF COFFEE INCLUDING
Single serve capsules (K-Cups)
Espresso capsules
Fractional packs
Bagged coffee
- Whole bean or ground
- 10oz – 2½ lb.
Espresso triple pods
Cold brew pods
Allied product
Equipment
INTRO & CAPABILITIES
BARRIE HOUSE RANKED TOP 10
Barrie House is #9 producer of Fair Trade coffee in the U.S.
We have helped farmers invest over $1 million into sustainable projects.
Our support of Fair Trade ensures that the farmers who grow our coffee can build their businesses; invest in quality,
education, and community infrastructure; and improve the environment
Fair Trade Certified™ standards ensure workers have the
money needed to invest in their lives
and their work.
Fair Trade Certified™ standards ensure safe
working conditions, a healthier workforce and ultimately higher
quality goods.
Fair Trade Certified™ product sales result in additional money that goes into a worker-controlled Community
Development Fund to meet their unique social, economic, and
environmental needs.
Fair Trade Certified™ standards work to keep the planet healthy
for generations to come by prohibiting the most harmful
chemicals and taking measures to protect natural resources.
INCOME STABILITY WORKER WELL-BEING
COMMUNITY
DEVELOPMENT AND
EMPOWERMENT
ENVIRONMENTAL
STEWARDSHIP
FAIR TRADE
State of the art technology machine from Italy
High-speed production
Four corner or fin seal
Heavy duty barrier films – three- to four-ply
Ensures freshness and flavor
Protects coffee against oxygen, moisture, vapor, odor,
and other negative elements
Ethylene vinyl alcohol (EVOH) film maximizes oxygen barrier
Nitrogen flush on all packaging to minimize oxygen content
Certified Organic Nitrogen
Extended shelf life - 18 months
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BARRIE HOUSE BAG TECHNOLOGY
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Innovative, patented design for K-cups allows upwards of 30%-50% more coffee in each capsule
High-speed, fully automated production
100% Recyclable polypropylene cups with superior EVOH oxygen barrier to keep coffee fresh
Perfect grind profiling for maximum flavor and consistency
K-cup capsules can hold up to 16 grams of coffee
– Competitors average range 8 grams - 11.5 grams
Nespresso compatible capsules also available
– Holds up to 6 grams of coffee
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BARRIE HOUSE CAPSULE TECHNOLOGY
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EMOTIONAL FUELERS – 26%
• Older
• Strong emotional connection to coffee
• Heavily rely on caffeine but…
• Coffee is comforting/enjoyable
• Less importance on local, family, FTO
• TASTE EXPLORERS – 17%
• Younger, diverse
• Coffee is about the
experience and the culture
• They want tastes and flavors
• They seek FTO, small
batches, local
• Purchase premium products
COMFORT SEEKERS – 23%
• Gen X on the Coasts
• Love the coffee drinking experience
• Relaxing/comforting treat
• Makes them happy
• Don’t need the caffeine
• High quality, fresh roasted, great
taste
FUNCTIONAL FUELERS – 34%
• Younger, less affluent
• Less emotional connection, more
functional
• Coffee gets them thru their day –
awake, focused, energized
• Primary focus/need is caffeine
Coffee Category Personas Identified
BH Positioning Opportunity
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Open
Space
Certifications are Big with Consumers
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Barrie House Coffee Offering
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Three distinctive collections that appeal to our target consumer
“Premium FTO coffees at a value”, and high quality signature/seasonal
flavors
Estate Blends
Balanced and complex Fair-Trade Organic coffees developed for precise taste profile using
a variety of different beans
Single Origins
Exceptional Fair-Trade Organic coffees that highlight the tastes and attributes unique to a
specific country or region
Signature Flavors
Smooth, mild premium coffees infused with an assortment of flavors that enhance the beans
and delight the senses
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Launching Sept 7,2020
Premium Craft Coffees at good consumer value:
Estate Blends (FTO)
Single Origin Reserve (FTO)
Signature Flavors /Seasonal LTO’s
Capsules are Keurig 2.0 compatible
10oz and 2lb bags, 10 ct and 22 ct capsules
Each product identified by unique color for ease of shopping at shelf
Cold brew pods and single serve cocoas are available as well
Coming in Q3 2020: Nespresso compatible aluminum capsules
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NEW BARRIE HOUSE BAG & SINGLE SERVE LINES
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NEW BARRIE HOUSE FTO ESTATE BLEND and SINGLE ORIGIN PRODUCTS
Estate Blends (FTO)
Single Origin (FTO)
Signature Flavors Collection10 oz Bags & 10 ct Capsules
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NEW BARRIE HOUSE FALL AND WINTER SEASONAL LTO’s
Signature Flavors
Fall Flavors
Winter Flavors
Ready To Display Case
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Barrie House is excited to release a special on-trend, high-demand, cold brew pack for steeping
Cold brew can be enjoyed throughout the year, hot or cold
Contains easy-to-use, pillow-filter packs specially-blended for cold brew coffee
Contains 4 packs = 2 Pitchers
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COLD BREW
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Fair Trade Organic (FTO)Foodservice Assortment
Non-Fair-Trade OrganicFoodservice Assortment
2lb whole bean/8oz ground
Medium / Dark
Bulk capsules
(Keurig/Nespresso
compatible)
French Press
Program
2lb FTO whole bean / 8oz groundClay Avenue / Espresso Roast /Dark Mystery
Bulk Capsules
(Keurig compatible)
FTO
Fractional
Packs
Fractional Packs
(Flavored and
Unflavored)
EQUIPMENT AND SERVICE PROGRAMS AVAILABLE
Customer Specific Logo Foodservice Branding Elements
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HEROES RESERVE™ COFFEE- THE HEADSTRONG PROJECT
Our Heroes Reserve™ Coffee pays tribute to our veterans by supporting their mental health. We want to help veterans who are struggling with the stress and mental effects of service.
100% of the profits from the sale of Heroes Reserve™ Coffee will be donated by Barrie House Coffee Roasters to The Headstrong Project
www.getheadstrong.org
Light, Medium & Dark Roast
10 oz sealed bags
Perfect for seasonal promotions – Veteran’s Day, Memorial Day, Independence Day, & others.
PROUD NEW MEMBER OF NYACS
THANK YOU !
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