W+D invites you to DIRECT MAIL DAYS on June 28-29, 2017, in Neuwied.

by

in cooperation with

InFocusJune 2017

w-d.de

// Direct Mail Days 2017

// Your invitation to

Direct Mail Days 2017

// W+D BB550 XL live at Hunkeler

Innovationdays 2017

// W+D BB700 S2 at the Grafische

Vakbeurs trade fair

// W+D acquires printing machine

manufacturer Halm Industries

// First W+D 410 Easy Enveloper in

USA sold to Sun Solutions

// Innovairre benefits from

supportive partnership with W+D

// NEW: SLC Smart Upgrade

// Hygiene Trade Fairs in 2017

// I am W+D

// Practice Tip

Contents

email at dmd@w-d.de or find our re-

gistration form online at w-d.de.

W+D continues to grow

Following W+D North America’s

acquisition of F.L. Smithe in January

2017, we can now share with you

another acquisition: W+D acquired

Halm Industries, a long-standing

competitor in the field of offset

overprint machines, on April 1, 2017.

We are excited to strengthen our

2 InFocus

Direct Mail Days 2017 at W+D in Neuwied . . . . . . 2

Please find your invitation and the itinerary here

of Direct Mail Days 2017 . . . . . . . . . . . . . . . . . . . . . . 3

W+D BB550 XL live at Hunkeler Innovationdays

2017 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

W+D BB700 S2 at the Grafische Vakbeurs trade

fair in the Netherlands . . . . . . . . . . . . . . . . . . . . . . . 4

W+D acquires printing machine manufacturer

Halm Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Contents

Direct Mail Days at W+D in Neuwied this June

Frank Eichhorn, Managing Director

First W+D 410 Easy Enveloper in USA sold to

Sun Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Innovairre benefits from supportive partnership

with W+D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

NEW: SLC Smart Upgrade . . . . . . . . . . . . . . . . . . . . 7

Hygiene Trade Fairs in 2017 – CIDPEX 2017

in China and INDEX in Switzerland . . . . . . . . . . . . . 7

I am W+D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Practice Tip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Exhibition dates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

range in the area of Mail Solutions

with this step forward as we continue

to grow. See page 5 for more

information.

“Empowering the envelope in a digi-tal world” – since the times of dru-pa, we have set ourselves the goal of promoting envelopes as a competi-tive medium for communicating in a digital world. Global companies like Apple, Google and Facebook have recognized the same, and increa-singly rely on direct mailings to raise response. From QR codes to aug-mented reality applications, there are many paths to the Internet.

It comes as no surprise that we see

the envelope market’s best opportu-

nities for future growth in the direct

marketing sector, so together with the

associations VDBF and FEPE, we are

organizing Direct Mail Days to take

place in Neuwied from June 28-29.

Your invitation and event itinerary for

both days, along with an overview of

exhibition partners, can be found in

the shape-cut envelope attached to

the following page.

We would like to invite you to this

event that is free for visitors, but since

we can only allow a limited number

of participants, please register with

us as soon as possible. Send us an

by

Direct Mail Days 2017

June 28-29, 2017, at W+D in Neuwied

3

This envelope contains your invitation to Direct Mail Days 2017, complete with the 2-day itinerary.Sign up today, participation is limited.

As you might expect for an event such

as this, the envelope we’ve sent you is

its own creative sales pitch: shape-cut

format, UV and soft touch lacquers and

a second window attract attention and

pique curiosity. Envelopes like these

can now qualify for special automated

postal rates. Please check out page 8

for more practical tips.

Our W+D team will be on hand to assist

and guide you in designing shape-cut

envelopes to maximize the potential

of our production systems.

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Please find your invitation and the itinerary here ofDirect Mail Days 2017

4 InFocus

W+D BB550 XL live at Hunkeler Innovationdays 2017

W+D BB700 S2 at the Grafische Vakbeurs trade fair in the Netherlands

W+D presented its new W+D BB550 XL multi-format envelope inserting system at Hunkeler Innovationdays 2017 (HID). With more than double the number of visitors as two years before, the system ensured a new re-cord attendance at the W+D booth. Many of the trade fair participants wanted to take a closer look at the highly efficient inserting system which had just been introduced to the market, to convince themselves of its newly developed features.

At the trade fair, it became clear that

flexibility is one of the W+D BB550 XL’s

most distinctive features. It can reliably

fill all common types of mail ranging

from multiple personalized C6/DL

transactional or direct mail deliveries

from finance and insurance to card-

board C4 shipping bags for express

shipments.

However, the W+D BB550 XL is not

only extremely versatile in its formats,

but is also the only inserting system to

process personalized and stapled pro-

ducts with a total packaging thickness

of up to 25 mm. This unique feature

is partly achieved with the new feeder

type W+D CF2 (catalog feeder), which

is able to process products with a va-

riable thickness of 1-10 mm without

the need for any adjustments. At

Hunkeler Innovationdays, for instance,

chocolate bars were attached to the

boxed sample mailings.

You’ll find a video of the W+D

BB550 XL on our website and on our

Winkler+Dünnebier youtube channel.

All Mailing Solutions, W+D’s sales

partner in the Netherlands, as the

sole exhibitor presented an inserting

system live, the W+D BB700 S2.

Visitors were able to personally

see the machine in action, ask

questions and witness the diverse

possibilities of the envelope

inserting machine.

In March, a total of 13,000 people made their way to Gorinchem in the Netherlands for the Grafische Vakbeurs and Vakbeurs Sign double trade fair. Most of the curious visitors were local residents or from nearby Belgium and Germany.

5InFocus

W+D acquires printing machine manufacturer Halm Industries

In April, W+D acquired the Ame-rican company Halm Industries, a leading manufacturer of offset and digital printing systems, in a move to strengthen our position as a long-standing technology, system solution and service partner for the envelope and mail industry. W+D’s goal is not only to expand and enrich relation-ships with existing Halm customers, but also to optimize the service for the globally installed base of offset printing machines, as well as the sale of the new four-color digital printing machine Jet Press D415MJ for enve-lope overprinting.

“The new digital printing machine

serves the growing customer

demand for individualization and

production of small quantities. That

makes it a perfect complement to

the highly flexible and user-friendly

production solutions from W+D for

the processing, inserting and printing

of envelopes,” says Frank Eichhorn,

Managing Director of W+D.

Halm customers in Europe will be

able to continue with their existing

contacts in Warmond. In the US, team

members will move to W+D North

America in Duncansville where they

will continue to be of service.

Lenexa, KS W+D North America

announces the sale of its first 410

Easy Enveloper to Sun Solutions of

West Columbia, South Carolina. Andy

Cook, President of Sun Solutions,

observes “the 410 Easy Enveloper lets

us accelerate our time to the mail

box from week(s) to just days and

dramatically cuts our waste factor - no

more reprints or extra freight costs!”

Mr. Cook sees additional benefits

of the 410 Easy Enveloper, too, for

downstream processing. “As the

largest independent mail house in

South Carolina, with the 410 Easy

Enveloper we can exactly

control the shape of the

flap, throat and side seams

of the envelope run after

run for greater consistency

and productivity.”

Easy Enveloper at less than 2 percent rejectionEven as the W+D 410 Easy Enveloper

was only just installed in Germany in

October 2016, it was already clear

that its rejection rate was less than 2

percent on average. After reformatting

or when the machine restarts, for

instance, the system immediately picks

back up

with high productivity from the first

envelope. In addition, via the process

of the drying chain all of the envelopes

are transported to the storage tray as

quality products. This offers you and

your customers enormous savings

potential in terms of material costs

and time.

First W+D 410 Easy Enveloper in USA sold to Sun Solutions

The team from Halm in Warmond received a warm welcome from W+D in Neuwied.

6 InFocus

Innovairre benefits from supportive partnership with W+D

Innovairre Communications, LLC is the worldwide leader in fundraising, and nonprofit communications. Headquartered in Cherry Hill, New Jersey, USA, its more than 4,000 employees deliver over five billion fundraising communication pieces per year. With the motto “innovate for good,” Innovairre with its more than 4,000 employees supports over 500 organizations across five continents. The company produces around five billion direct marketing media for their fundraising campaigns.

To enhance the creative flexibility and

productivity of its growing not-for-

profit direct mail segment, Innovairre

purchased 7 W+D BB700 inserters,

but important for Innovairre was

the condition that both companies

acknowledged they were entering into

a long-term partnership. Innovairre

and W+D agreed that the challenge

of introducing highly automated and

flexible technology configured to run

unique and complex applications to

an unaccustomed workforce would

require a long-term investment and

commitment from both companies.

In addition to seven different inserter

machines at sites in Virginia and Iowa,

the communications company added

a W+D 102 envelope converting

machine to its existing fleet in the

summer of 2016 to augment the

company’s in-house envelope

manufacturing capacity and to

achieve better control of its complex

manufacturing value chain.

John Hartwell, Chief Operating

Officer at Innovairre, reflects positively

on the immediate influence of the

W+D partnership, “not only with

accessibility, but all the resources

that have been made available to us

as we’ve brought on technologies –

the engineering support both here

locally in North America and from

Germany. This equipment is relatively

new for this industry. We can’t just

plug in what we’ve done a hundred

times before. We have to learn as we

go, and W+D has been very patient

with the process.”

Flexibility strengthens partnership

Innovairre may serve the greater

good, but in the US in particular we

face the challenges associated with

peak period production extremes.

Between September and January,

appeals communications ramp up

markedly as fundraising efforts reach

their peak and “our business can

literally almost double within that

four-month period,” Hartwell explains.

“W+D appreciates the fact that our

business is not an even stream and

they’ve been very supportive while

we’ve been busy and then taken

their foot off the gas when it made

sense. That’s how we’ve been able to

continually develop with them.”

7InFocus

NEW: SLC Smart Upgrade

Hygiene Trade Fairs in 2017 – CIDPEX 2017 in China and INDEX in Switzerland

In the course of technical interface progress, some components for the machine control system in W+D machines, such as modules and communication cards, are no longer available. Our suppliers have either discontinued their production or replaced them with other components that are not 1:1 compatible with existing hardware.

The industry in Europe kept infor-med on the latest developments in hygiene products and nonwovens at the INDEX in Geneva this year, where producers, processors, raw material suppliers and machine manufacturers meet only every three years.

From April 4-7, W+D introduced new

ultra-thin hygiene products beside

its better-known machine upgrades.

These new products do completely

away with pulp, significantly reducing

production costs and satisfying

This applies to the SLC 500 PLC system

installed in older W+D 102, W+D 202,

W+D 326, W+D 341, W+D 349, W+D 627

and Classic machine types as well as

to W+D 191 and the TetraFlex printing

tower PLC system.

Of course, we have also developed

solutions for this. Depending on the

type and age of your machine, we are

able to offer you various levels of an

SLC Upgrade. Please don‘t hesitate to

contact our W+D sales support.

customer wishes for discreet

protection. The W+D team was very

pleased with its many (often deep)

discussions with new and existing

customers.

At the CIDPEX trade fair for toilet

paper and hygiene articles in Wuhan,

China, from March 22-24, W+D also

exhibited once again at the booth it

shared with PCMC.

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Please send an e-mail with your contact

data to newsletter@w-d.de to subscribe

to “InFocus.”

Click here!

8 InFocus

Whether Deutsche Post in Germany or USPS in the US: if you’re a service provider offering direct mail design and shipment, don’t shy away from using shape-cut envelopes, which are highly automated and qualify for special direct marketing postal rates.

W+D North America received its first USPS approval (case no. 80320, September 12, 2016) for automated mail handling of shape-cut envelopes for its “cube” shaped envelopes (see sample in InFocus November 2016). Samples must first be sent to the USPS Pricing and Classification Service Center in New York where the automation potential of your shape-cut envelopes is assessed. The effort is worth it – qualification takes the price per letter down from the usual 59 cents to only 38.

For a tried and true approach to designing and submitting shape-cuts in the US, check out Mail Solutions / Applications / Envelope / Special envelopes.

For quick approval of your creative envelope forms, please contact your local post office in advance.

How does a shape-cut envelope have to look to benefit from affordable dialog postal rates?

ImprintResponsible: Frank Eichhorn, Managing DirectorEditors: Kerstin Zander (W+D), Katrin Striegel (IMC, Mainz)Layout, Printing: Typo-Schlick GmbHPhotos: Winkler+Dünnebier GmbH, All Mailing Solutions, Sun Solutions, youtube

Winkler+Dünnebier GmbH Sohler Weg 65 · 56564 Neuwied · Germanyt. +49 2631 840 · f. +49 2631 84577info@w-d.de · w-d.de

W+D trade fair dates in 2017 Direct Mail Days June 28-29, 2017 W+D, Neuwied, Germany

PRINT 2017 September 10-14, 2017 McCormick Place Convention Center, Chicago, USA

MIAC 2017 October 11-13, 2017 Lucca, Italy

I am W+D

Werner Pees is celebrating his 40th company anniversary this year. We congratulate him. If we were to also count his years of apprenticeship – and a brief interruption – this would add up to 44 years at W+D!

The trained master electrician has

been Head of Customer Service since

2015 and is responsible for the 1st

Level and Remote Support as well

as planning the work of the W+D

service technicians. He is particularly

fascinated by the fact that the

company and its employees have

always been able to adapt optimally

to changing market conditions. He

enjoys facing the daily new challenges

in customer service that require

immense professional and technical

know-how because “everything you

do brings experience.”

PRACTICAL TIPS