June 2015Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 7 minutes each day in June 2015.

90% (2hours 48 mins) of this viewing was live with the other 10% (19 min per day) time shifted.

Total Viewing June 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched an average of 3 hours 38 mins of TV every day in June 2015

Average Minutes Viewed DailyJune 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and younger

audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 2 mins per day yoy.

TV Viewing Live v Time shift Year on YearJune 2015 v’s June 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipMay 2014 56%May 2015 58%

TAM Ireland subscribing channels reached 92% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 86% of

25 - 44 yr olds each week in June 2015

Weekly reach of TAM Ireland subscribing channelsJune 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial ImpactsJune 2015

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day June 2015

Audience Average Number of Spots seen per Day

Individuals 4+ 27

Adults 15+ 30

Adults 15-24 21

Adults 15-34 21

Adults 25-44 22

Adults 45+ 37

Adults ABC1 21

Housekeepers 34

HK with Kids 25

Children 14

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers June 2015Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 DIAGEO

3 UNILEVER

4 LOREAL

5 TOYOTA IRELAND

6 VODAFONE IRELAND

7 PROCTER & GAMBLE IRELAND

8 EIRCOM

9 UPC

10 ALLIED IRISH BANKS