june 2014
DESCRIPTION
June 2014. Who we are. Rising american electorate. Youth 18-29, new citizens, voters of color, low income, female RAE Voters accounted for - 81% of population growth in the US between 2000 and 2010 and… 95% percent(!) between 2008 and 2010 . - PowerPoint PPT PresentationTRANSCRIPT
June 2014
WHO WE ARE
Youth 18-29, new citizens, voters of color, low income, female
RAE Voters accounted for - • 81% of population growth in the US
between 2000 and 2010 and…• 95% percent(!) between 2008 and 2010.• Now represent over half of eligible voters
RISING AMERICAN ELECTORATE
A CHANGING ELECTORATE
US Census Voter Registration and Voting Survey
WHO VOTES MATTERS
The Party of Non-Voters – Pew Research 2010
WHO VOTES MATTERS
Who Votes Now: Demographics, Issues, Inequality, and Turnout in the United States, Leighley and Nagler, 2013
• Stronger Nonprofits: Nonprofits whose communities vote have greater access and clout
• Active Citizens: People who register to vote are more likely to connect with neighbors and contact elected officials
• Nonprofit Reach: We reach people campaigns can’t and have an impact on turnout when we do
WHY NONPROFITS – WHY VOTING
Why Voting
2012 EVALUATION
Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population.
NONPROFIT VOTERS A DIVERSE GROUP
Quant
Nonprofit Voters outperformed their counterparts in the general population by 6 points.
NONPROFIT VOTERS HAD HIGH TURNOUT
Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.
BY RACE AND ETHNICITY
• Personal: In-person appeals work best
• Timing: Closer to election (Aug-Election Day)
• Integrate: Classes, events, services
• Motivate: Your issues, your asking
• Celebrate: Make Election Day special
ENGAGING VOTERS AT YOUR YWCA
National Voter Registration Day is September 23
NATIONAL VOTER REGISTRATION DAY
NONPROFIT VOTE RESOURCES
[email protected] (8683)www.nonprofitvote.orgNonprofit VOTE89 South StreetSuite 203Boston, MA 02111