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  • 1. Effective Use of Textbooks A Neglected Aspect of Education in PakistanPresentation byWaqas Ahmad Khan M.Phil (Quality Assurance Management) Master Trainer NIQE (National Institute of Quality Education) CCE, NEC, FHRI Gohar Publishers

2. Presentation Overview

  • Given the significant role that textbooks play in many countries of the developing world, the presentation highlights issues related to the use of the textbook in rural Pakistan, and identifies ways to improve upon current practices. The findings presented in this presentation emerge from my analysis of teachers experiences and practices related to the use of textbooks in schools. Since the existing knowledge base is limited on teachers actual use of the textbook, the presentation attempts to fill in this gap by highlighting the various issues related to teachers perceptions and practices. These include teachers limited use of textbooks, access to textbooks, information gaps and limitations of textbooks all working to restrict the use of the textbook as a learning resource. The presentation concludes by offering recommendations on improving textbook usage in Pakistan.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 3. Sequence of Presentation

  • The Textbook.
  • History.
  • Prominent Muslim Publishers
  • Publishing Houses
  • Problems Faced by Publishing Industry at the Time of Independence
  • Literacy
  • Publishing Industry of Pakistan
  • Categorization of books
  • Publishing Volume
  • Issues
  • Solutions

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 4. The Textbook.

  • The textbook is, in fact, the heart of the school and without the ubiquitous text there would be no schools, at least as we know them.(Ian Westbury, cited in Oakes & Saunders, 2004)

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 5. History

  • Before 1947, Lahore the capital of the Punjab Province was the largest publishing centre of the British India. The lion share of this industry was in the hands of non-Muslims, who, after partition of the sub continent migrated to India. The prominent ones at that point in time were the publishers like:
  • Messrs Attar Chand Kapur,
  • Munshi Gulab Singh,
  • Sardar Sant Singh,
  • Thakur Dev Anand,
  • Atma Ram & Sons,
  • Rama Krishna & Sons, etc.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 6. Prominent Muslim Publishers

  • Darul Ishaat
  • Sheikh Mubarak Ali
  • Taj Company
  • Sheikh Ghulam Ali & Sons
  • Haji Chiragh Din-Siraj Din
  • Malik Fazal Din
  • Malik Channan Din
  • Sheikh Ilahi Buksh Muhammad Jalaluddin etc..

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 7. Publishing Houses

  • After independence the industry started emerging, primarily in Lahore and Karachi, and a few other places. With few exceptions, these publishing houses started functioning on a small scale with presses or bookshops as their subsidiaries. That was the time when some of the text book publishers likeHamdard Kutab Khanaemerged in 1954. Gohar Publishers emerged after as a reliable name for English medium text books in 2000.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 8. Problems Faced by Publishing Industry at the Time of Independence

  • Shrinkage of market
  • Abrupt decrease in the number of bookshops and heavy reduction in demand
  • Bookshops owned by the non-Muslims got closed down while majority of the Muslims preferred to switch over to other business activities.
  • Those who wanted to make these shops operational were not successful on account of inexperience and non-professionalism.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 9. Literacy

  • The challenge to revitalize the industry was beyond the resources and acumen of the Muslim publishers. This grim situation continued for almost 40 years. The literacy rate of the Muslims in British India was low. It did not show much improvement after partition and even now after a lapse of sixty years it is 56%.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 10. Publishing Industry of Pakistan

  • The prominent publishing centers now are not confined to Lahore and Karachi but have expanded to many other cities, too. According to an estimate there are about 2000 publishers throughout Pakistan. The majority deals with the publishing of school textbooks. In the Punjab alone, there are four hundred publishers registered with the Punjab Textbook Board. The number of bookshops in the country is estimated to be over 20,000 including those in small towns. The number of publishers, who deal with the books of higher education, is relatively small and not over 100. The approximate number of printers including small, medium and those possessing state of the art facilities is 5000. According to an estimate annual titles published are about 2000.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 11. Categorization of books

  • School Textbooks up to Higher Secondary level
  • Books for scientific, technical and professional institutions
  • Books for children
  • Books for general readers
  • Braille publications
  • Magazines, etc.
  • Miscellaneous material for publishing

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 12. Publishing Volume

  • Total publishing volumeRs.4 billion
  • School textbooksRs.1.75 billion
  • Exercise Note Books and other
  • materials related thereto Rs.1.25 billion
  • Books of general reading interest
  • including children books Rs.0.50 billion
  • Books of higher education including
  • foreign books being used in English
  • medium schools Rs.0.50 billion
  • Source: Economic Survey of Pakistan

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 13. Issues

  • Few major issues are,
  • 1. How to select a textbook (A Big Question)
  • 2. Brand names vs. needs
  • 3. Availability & cost
  • Communication gap
  • Low or no localization in foreign books
  • 6. Marketing force.

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 14. How to Select a Textbook(A Big Question)

  • Keep in mind all glitters are not gold.
  • Infrastructure
    • Check if the publisher has a reliable infrastructure or not?
    • Is there any research centrepresent?
    • Authors are permanent employees or free lancers?
    • For how many years the publisher is operating?
  • Quality
    • Check paper quality.
    • Quality of the text. You may guess it by the validity and confidence of the text used in the book.
    • Question quality of the author. Is author competent, has experience in writing text books? How many people have reviewed the book before printing. (Proof Reading)

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 15. Brand names vs. needs

  • Question Yourself
    • Is brand name really important for me?
    • Brand is my educational need or status luxury?
    • If so then why?If not then why not?
    • What am I looking for in a particular brand?
    • What cost I will have to pay? (in terms of students learning outcomes)
    • I have appropriate staff to teach the brand I amgoing to select?
    • Are my students able to understand the textbook with little effort? (Effort shall be on transferring the concepts to the students )
    • Remember: Education is the matter oflife & deathfor our nation (Quaid-e-Azam)

NIQE (National Institute of Quality Education) Gohar Publishers, Pakistan 16. Availability & cost

  • As a principal make sure
    • Publisher has made the books available in your area and a reliable bookseller is taking its responsibility . Dont go on day dreaming. Test yourself. (by phone call or personal visit)
    • Guess the inventory or stock presentin the area. Be sure that you will be able to get the textbooks in offseason. Is the publisheror his representative (bookseller) able to deliververy large (in 1000s) and very small (in digits 1-2) quantity on order or not.
    • Check cost factor. My students can pay this? If not, make sure that publisher has many alternate textbooks series to