Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

JUMPTAPTHE LEADER IN TARGETEDMOBILE ADVERTISING

Prepared for Mobile Mindset

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

2010: Industry Highlights

What we saw this year…• Growth

– Google $1b mobile revenue– Apple $60m iAd commitments– Jumptap grew more than 150% vs. year ago

• Acquisitions– Google bought AdMob– Apple bought Quattro– Velti bought MobClix

• Advertisers– Brand advertisers embrace mobile– Category expansion– First year of up-fronts, many categories beginning to sell out– Record attendance at Mobile Ad Summit during Advertising Week

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

“Did You Know?

For the first time, and again last year, our mobile traffic actually exceeded our PC traffic on weekends.”

-John Zehr, Sep 3rd, 2010SVP GM ESPN

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Mobile Advertising is Rocking

– Only 2 independent mobile networks remain

– Mobile will soon become primary internet access point, overtaking PCs

Mobile Ad Spending Up Nearly 80% in 2010

Expected to surpass$1 billion in 2011

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Continued Rise of Smartphones

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Rapid Growth of Android

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Location Based Advertising

• Facebook Places launches• Foursquare Growth (2M+ users)• Jumptap nearly doubles GEO inventory• Click to Maps unit gains popularity

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

2011 Predictions

• Integrated reporting– One report for PC and Mobile

• Mobile Commerce takes off– 1/3 of ecommerce shoppers went to the mobile site first– ½ of home furnishing buyers said mobile advertising influenced their purchase

decision

• Mobile Video takes center stage– 4G drives non linear video consumption – First Mobile Video Upfront occurred in 2010

• Mobile has separate line item in brand budgets – Clients realizing Mobile becoming primary access point for the Internet

• Data key to mobile ad success– Relevance in Mobile hyper critical due to personal nature of medium

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Hardees Case Study

• ‘Name our holes’• 2.21% CTR• 561 respondents• Click to map• Click to video• Click to enter

Jumptap’s products may be protected under one or more patents.

Hardees Case Study

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Leader in Targeted Mobile Ads

The Jumptap Network:• 6B+ impressions and

63M users monthly• Ad targeting data from

138M profiles • Partnerships with ATT, Sprint

and others

Jumptap has best understanding of mobile audience

Product Vision

We make it Simple for marketers, publishers and app developers to buy and execute with Jumptap

We are the Smart network, informed by audience data, targeting and analytics

Jumptap’s products may be protected under one or more patents.Jumptap’s products may be protected under one or more patents.

Summary

Mobile Very simple• Less ads per page, and more relevant• More personal internet experience that is

always on• If you believe in the Internet/Digital

advertising – mobile is the next evolution

Jumptap’s products may be protected under one or more patents.

THANK YOU!