jumpstart - loa montreal meetup

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Jumpstart Insightful & Professional Website Advice Presented by Tom Hartman Head of Operations (Uniseo) Senior Programmer (RedstoneX) Lead Web Developer (Goose & Gander)

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Provide simple to consume pieces of information for website owners and those interested in beginning a website venture.

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Page 1: Jumpstart - LOA Montreal Meetup

JumpstartInsightful & Professional Website Advice

Presented by Tom HartmanHead of Operations (Uniseo)

Senior Programmer (RedstoneX)Lead Web Developer (Goose & Gander)

Page 2: Jumpstart - LOA Montreal Meetup

As Easy as it GetsSimple pieces of information for web entrepreneurs.

Page 3: Jumpstart - LOA Montreal Meetup

On Today’s AgendaStarting Your Website (35 minutes)

Improving Your Website (45 minutes)

Money Making Models (10 minutes)

E-commerce Suggestions (5 minutes)

Useful Tools (5 minutes)

Questions and Answers (20 minutes)

Page 4: Jumpstart - LOA Montreal Meetup

Starting Your WebsiteLook before you leap.

Page 5: Jumpstart - LOA Montreal Meetup

Is a website a good idea?Is my audience mostly online or offline?

Do I have the time, money and energy to invest?

Can I afford to fail?

Am I willing to learn from others?

Can I trust others to work on my behalf?

Page 6: Jumpstart - LOA Montreal Meetup

What is my ultimate goal?Do I want to make money?

Do I want to spread information?

Do I want to provide entertainment?

Page 7: Jumpstart - LOA Montreal Meetup

How will I know when I’ve succeeded?

How much money do I want to make? And how often?

Do I want to reach a large number of people or just a certain group or type of person?

Is this an ongoing project or a short-term one?

Page 8: Jumpstart - LOA Montreal Meetup

Improving Your WebsiteNo such thing as a finished website.

Page 9: Jumpstart - LOA Montreal Meetup

Does my website’s design need to be revamped?

Is the design of my website helping or hindering my success?

Is the text easy to read?

Do all my images support my goal?

Are my colors distracting or alluring?

Is my layout intuitive?

Page 10: Jumpstart - LOA Montreal Meetup

Does my website’s code need to be updated?

Am I using the most up-to-date version of my software?

How long has it been since my code has been reviewed?

Does my website work on mobile devices? Does it need to?

Do I have regular backups of my website?

Page 11: Jumpstart - LOA Montreal Meetup

Backup Your WebsiteFor crying out loud: Back. It. Up.

Page 12: Jumpstart - LOA Montreal Meetup

No, really. Backup it up.Seriously. Before you go to sleep tonight, make sure you have a

backup.

Page 13: Jumpstart - LOA Montreal Meetup

Is my website properly optimized?

Can my website be found by search engines (SEO)?

Does my website take too long to load?

How many clicks does it take to get from my home page to the content people are looking for?

Page 14: Jumpstart - LOA Montreal Meetup

Am I marketing my website the way I need to?Am I gathering statistics about my visitors?

Do I know if my existing marketing strategy is effective? Can I even define it?

Am I clear about the marketing options available to me?

Am I marketing to people or to patterns?

Page 15: Jumpstart - LOA Montreal Meetup

Money Making Models

• Sell individual physical and digital products

• Advertising (contextual, native advertising, advertorials, data sale, affiliate)

• Direct or indirect service offerings

• Subscriptions

• Website flipping

• Donations

• Investors

Page 16: Jumpstart - LOA Montreal Meetup

E-commerce Suggestions

• Use OpenCart

• Images sell your product

• Easy checkouts = higher conversions

• Optimize category pages

Page 17: Jumpstart - LOA Montreal Meetup

Useful Tools• WordPress

• Google Analytics

• Google Keyword Planner

• CrazyEgg

• Facebook Insights

• Forums, Forums, Forums

Page 18: Jumpstart - LOA Montreal Meetup

Questions and AnswersIf there’s time…