Jump Start your Green IT StrategyJump Start your Green IT StrategyMelissa Quinn, Softchoice Sustainability Programs Manager

What is the biggest driver for you?What is the biggest driver for you?

• Your executives• Your customers• Your employees• Your employees• The government• Your bottom line

The InThe Inefficient efficient TruthTruth

• The cost to power a server for a year will soon equal its purchase priceequal its purchase price.

h ffi l h lf• The average office employee generates a half‐pound of paper waste every day

• 60‐80% of HW is not safely recycled (e‐waste)y y ( )

What’s the role of IT?What’s the role of IT?

The IT Manager isManager is underutilized as an agentas an agent for change.

SSource: Economist Intelligence Unit survey, 2007.

Victory & Business ProjectsVictory & Business Projects

Victory Projects Business Projects» Planned & implemented by IT  » Requires collaboration between IT, 

facilities & business departmentsfacilities, & business departments

» Requires fewer end‐user changes » Some end‐user changes may be needed

» Minimal impact on the business » May cause business growing pains

» Capital investment is relatively small » Capital investment may be significant» Capital investment is relatively small » Capital investment may be significant

» ROI is reliable » ROI may be longer

» Can be internally marketed to win the business over on green

» May be externally marketed by the business as environmental leadership

Victory & Business ProjectsVictory & Business Projects

Victory Projects Business Projects» Green Procurement Policy for IT (e g EPEAT)

» Video conferencing(e.g. EPEAT)

» PC Power Management  » Telecommuting

» Safe Hardware Removal » Print Management Solutions

» CRT Monitor Replacement » Electronic Business Processes» CRT Monitor Replacement » Electronic Business Processes

» Basic Data Center Optimizations     (temperature, layout, HVAC repair, etc.) 

» Virtualization & Server consolidation( p , y , p , )

Softchoice Softchoice EcoTechEcoTech SolutionsSolutions

#1 #1 -- EPEATEPEAT

• Electronic Product Environmental Assessment Tool

• Addresses dozens of environmental criteria at once– Design, Materials & Manufacturing

– Performance & Energy Use

– PackagingPackaging

– Refurbishment & End of Life

• Allows flexibility – Bronze, Silver, Gold

• Softchoice has world’s only EPEAT searchability– 26 Manufacturers, Over 1500 Softchoice SKUs

• Environmental Benefits Calculator• Environmental Benefits Calculator

EPEAT Benefits SnapshotEPEAT Benefits Snapshot

For every 1,000 EPEATTM Silver registered computers:

Energy use by 1.2 million kWh= electricity to power 101 homes annually

Greenhouse gas emissions by 90 MTCE= removing 71 cars from the road per year

Municipal solid wastes by 34.7 metric tons= waste generated by 18 homes annually

#2 #2 -- PC Power ManagementPC Power ManagementThe PC Energy Report revealed:

– 60% PCs are not “always” turned off60% PCs are not  always  turned off 

– 20% are “never” switched off

– Up to 50% not using hibernation

Top reasons for leaving PC on:

“IT wants me to ”IT wants me to..  

“It takes too long..”

“It’s too much hassle..”It s too much hassle..

“I haven’t been told to..”

Source: 2007 US PC Power Report

#2 #2 -- PC Power ManagementPC Power Management

– Reduces bottom‐line energy costs & reduces CO2

– Controlled shut down of PCs according to a schedule

– Provides fast, detailed reporting on current and future potential savings AND carbon footprint

– Easy to install, low cost and ROI of 3‐6 months

Softchoice HQ’s Energy UseSoftchoice HQ’s Energy Use

Energy Saved Per Year (kWh): 97,384 Money Saved Per Year: $6,452

SC Lighting Power Estimator

CO2 Saved Per Year (Metric Tonnes): 41.88

g g

Going rate $/kWh 0.0620

Floor 3 #Wattage (kW/Hour)

Estimated Run Time/Day (H) Cost/Day Cost/Month Cost/Year

Fl d Li h 100 75 0 0750 24 11 16 334 8 3972 96Flood Light 100 75 0.0750 24 11.16 334.8 3972.96Halogen Light 25 75 0.0750 24 2.79 83.7 993.24Fridge 2 100 0.1000 24 0.2976 8.928 105.9456Monitor 186 100 0.1000 24 27.6768 830.304 9852.941C 9 0 0 00 2 20 9808 629 2 69 6PC 94 150 0.1500 24 20.9808 629.424 7469.165

Desk Lamp 30 50 0.0500 24 2.232 66.96 794.592Big drop lights 25 100 0.1000 24 3.72 111.6 1324.32Totals 68.8572 2065.716 24513.16

#3 #3 –– Safe Hardware Removal Safe Hardware Removal

• Electronic Waste is the fastest growing waste stream worldwide with 50 millionwaste stream worldwide with 50 million tons generated annually

#3 #3 –– Safe Hardware Removal Safe Hardware Removal • Reverse Logistics 

‐ All activities related to the reverse flow of products

• Value Recovery ‐ Available on bulk and large shipments with products of value

• Data SecurityData Security ‐ Removing all asset tags,  wiped hard drives and destroy data storage devices.  (In compliance with RCMP and US D.O.D. standards.)

l f b h• Recycle, Re‐furbish, Donate‐ Ensuring your electronics are responsibly recycled

• Audit & CertificationAudit  & Certification‐ Recorded serial number & detailed report is provided.

‐ Certificates of destruction and/or recycling are available. 

EcoTech SolutionsEcoTech Solutions

Keynote AddressKeynote Address

The Economics of Going Green

“E i t l ibilit i d“Environmental responsibility is good business. We’ve reached the tipping

i t h th i d fpoint where the price and performance of IT are no longer compromised by b i b t h d bbeing green, but are now enhanced by it.”

Mark Hurd - July 2007 Ch i d CEO H l tt P k dChairman and CEO, Hewlett-Packard

Environmental and business demands are convergingare converging

80%67% of enterprises are implementing

80% of enterprise RFQs evaluate suppliers’ environmental aspects

Many companies are projected to implementing

environmental programse o e ta aspects

Energy

projected to spend more on energy than on hardware over 50%

30%f i f t t

Energy constraints are constraining

hardware over a three-year lifecycle.

50% of enterprise datacenter to review their power & cooling resources

of infrastructure purchasing decisions is based on environmental factors

constraining IT growth & flexibility

p gwithin 3 years

HP can help you solve these business issues

Supply chainH I k

Good for business and good for the planet

H I H I Supply chain responsibilityHow can I make a difference

How can I reduce costs

How can I save resources

• Business /Employees• Customers

• Purchase • Use

• Energy• Paper/Supplies

• Environment• Disposal • Recycle

HP’s approach to energy innovationpp gy

Design energy- Improve energy Rethink energy efficient products

efficiency of customer operations

use to transform societyp y

Energy-efficient Energy effectiveEnergy efficient Energy effective

HP Computing Products:Energy Efficiency HighlightsEnergy Efficiency Highlights• EPEAT certified

S− Which includes Energy Star 4.0

• 80% Plus Power supply OfferedPC P M t I l d d• PC Power Management Included− Verdiem Surveyor agent for remote

power management Preinstalled on HP’s 5000 and 7000 series Business Desktops

•HP was the first Tier 1 vendor with configurations that meet thisgspecification today.

•By design, not all configurations can meet E-Star 4.0 compliance.

Keeping IT cool in the data center

• A growing power & cooling problem e.g. one study estimates that th lti i i f & li i t f

p g

the resulting emissions from power & cooling requirements for corporate PCs & servers = those of the entire airline industry!!!!

• HP’s Dynamic Smart Cooling can deliver 20 to 45 per cent savings in cooling energy costssavings in cooling energy costs

• HP Thermal Zone Mapping • HP’s server virtualization & consolidation

An energy-effective society•HP’s Halo Collaboration Studio – Less travel, less CO2 emissions & more effective business

C tl 34 H l t di i 14 t i d l•Currently 34 Halo studios in 14 countries and plans to quadruple that number by the end of 2009

•This effort is expected to significantly reduce HP•This effort is expected to significantly reduce HP travel and save at least 32,000 tons of CO2 emissions per year

How can I be “green” and reduce costs?

• Consider a Managed Print Services• Purchase EPEAT rated products to reduce

Reduce C t • Purchase EPEAT rated products to reduce

your energy consumption• Consider MFP devices, save 40% energy

consumption and recycling costs versus two

Costs

consumption and recycling costs versus two single function devices

• Virtualization cuts power bills by 30-40%Bl d PC th t• Blade PCs use processors that are approximately 10 times more energy efficient than a typical desktopEPEAT Flat Panel Monitors p to 70% po erPurchase • EPEAT Flat Panel Monitors- up to 70% power savings

• Trade-In for fair market value, any vendors’ hardware

• Purchase• Use• Disposal hardwarep

Savings in printing using HP technology

26%Sourcing &

Mfg.

5% EOL

HP technology

Your footprint:Savings using HP

technologies:

g69%

Energy, paper & supplies

Your footprint: technologies:

Conventional printing

Printing w/ HP

Total Savings % SAVE

PowerPower (kWh) 2,422 799 1,623 67%

Carbon emissions (lb) 9,475 5,720 3,755 40%

Paper (lb)11 025 8 269 2 756 25%11,025 8,269 2,756 25%

Energy & paper costs $6,210 $4,569 $1,641 26%$ , $ , $ ,

DFE

How Instant-On Technology works

Prtinting

on

Instant-On Technology HP IOT Advantage•Shorter warm-up time

Heating~8-10 sec.

Lower noise emmission

wer

con

sum

ptio •Faster switch to power-save mode•Faster first page out & overall job time.•Use less energy

Conventional fuser technology

Powersave No heatingPow

Time

Use less energy•Less noise emmision

Competition without IOTHeating~ 45–60 sec

Printing

onsu

mpt

ion

Heating~ 45–60 sek Competition without IOT•More energy to warm up.•Slower first page out•Slower overall job print time

Powersave> 30min

Pow

er c

o

Powersave

•Can use up to 50% more energy•More noise emmision

Since halogen-bulb fusers take so long to warm up, printer manufacturers typically set them to stay hot for 5-60 minutes after a print job so users don’t have to wait long if they print another document soon. Keeping a printer’s fuser hot for 30minutes after a job will cost you about $11 annually per device. Keeping the fuser hot 24-7 will cost you about $45 annually per printer. Actual prices may vary.

How can I save resources?• Use HP LaserJet printers with Instant On-

Technology save up to 50% on energy consumption.

Save Resources p

• Use HP Universal Print Driver (UPD) to set duplex as the default. Save up to 25% of your paper consumption.U HP W b J t d i t d fl t d

Resources

• Use HP Web Jetadmin to reduce fleet power and paper consumption− Preset sleep and wake modes on evenings and

weekends− Discover and remove under utilized devices− Report duplex rates – tell your employees/customers

• Utilize HP Smart Web Printing solutionE • Use HP Planet Partners to recycle any vendors’ IT

equipment. Trade-In, Return for cash or Recycle• Recycle your supplies with HP Planet partners

Responsible rec cling of HP packaging

• Energy• Paper/Supplies• Recycle

• Responsible recycling of HP packagingit is 100% recyclable

QuizHow much paper could a Fortune 500 company save in a year by setting duplex printing as a default with HP’s Universal Printerwith HP s Universal Printer Driver?

7000 ta) 7000 tonsb) 70 tons c) 700 tons d) 7 tons

QuizHow much paper could a Fortune 500 company save i b i d lin a year by setting duplex printing as a default with HP’s Universal Printer

7000 t

HP s Universal Printer Driver?

a) 7000 tonsb) 70 tons c) 700 tons

An internal HP case study shows that using HP’s Universal Print Driver to configure printers for duplexing saves up

d) 7 tonsconfigure printers for duplexing saves up to 700 tons of paper a year, at an annual savings of $6 million.

Recycling - Why Should You Care?Recycling - Why Should You Care?• Space

− Prevent displaced computers from filling warehouse or storage closets

• Data SecurityData Security− Destruction of proprietary information on the

hard drives

• Improper disposal can be traced through asset tags

−Prevent monetary fines or brandPrevent monetary fines or brand impairment

•Demonstrate corporate citizenshipE t i h t t i ith ti i t−E-waste is a hot topic with activist groups

Closed Loop Inkjet RecyclingClosed Loop Inkjet Recycling

An award winning industry first,HP f t l d l ti•HP uses of post-consumer recycled plastics

in the production of new Original HP inkjet print cartridges •Gives plastic water bottles a second life•Gives plastic water bottles a second life•200 million cartridges have been manufactured using the process thus far. •HP used more than 5 million pounds ofHP used more than 5 million pounds of recycled plastic in its inkjet cartridges ‘07•Goal for 2008:10 million lbs.

QuizHP has recycled 106 million toner cartridges since the HP Planet Partners began in 1991. If those toner cartridges were lined up theycartridges were lined up, they would:

a) Stretch from Montreal, Canada, to ) , ,Los Angeles, CA

b) Stretch from Montreal, Canada to Sydney, Australia

c) Stretch from Montreal, Canada to Sydney, Australia and back

QuizHP has recycled 106 million toner cartridges since the HP Planet Partners began in 1991. If those toner cartridges were lined up theycartridges were lined up, they would:

a) Stretch from Montreal, Canada, to

257 million pounds (117

) , ,Los Angeles, CA

b) Stretch from Montreal, Canada to Sydney, Australia

thousand metric tons) of LaserJet cartridges have been recycled through the HP Planet

c) Stretch from Montreal, Canada to Sydney, Australia and back

through the HP Planet Partners Program since it began.

Start small for a big impactStart small for a big impact• Set simple environmental targets for big

returns• Inform employees, suppliers and

customers about your environmental programsL ti t• Lower energy consumption to save money and resources

• Use products with improved environmental attributes

• Use tools and technology to help • Reduce waste and environmental impact• Increase recycling efforts• Increase recycling efforts• Motivate employees to get involved and

be responsible

HP Canada Corporate Social ResponsibilityLeadership examplesp p• Ranked 6th Best Corporate Citizen in Canada by

Corporate knights- 2007• Rated Most Environmentally Friendly Corporation• Rated Most Environmentally Friendly Corporation

in Canada- by Print Action Feb 2006 (Silver award in 2007, Gold award in 2008)

• Environmental Awards by Recycling Councils of Alb t & O t i 2005 R li C il f BCAlberta & Ontario 2005, Recycling Council of BC 2006

• HP listed as only IT/printer company in top global 100 most sustainable corporations by Corporate

R k d #1 f C tKnights 2005, 2006 & 2007• HP Canada sponsored the creation of a dedicated

chair in CSR at the Schulich School of Business to promote CSR

Ranked #1 for Corporate Social Responsibility in

Canada

p• HP Canada sponsors Waste Reduction Week &

Canadian Environment Awards 2003 – 2007 Named one of Global 100 Most Sustainable

Corporations for past 3 years by Corporate y y pKnights & Innovest

Questions?Questions?

© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

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