jumboking presentation
TRANSCRIPT
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VADAPAV
Mumbai's favorite fast
food
Indian Burger
VadaPav is Street Foodserve on Go
Unorganized business
sector It is serve on a cart & in
small hotel
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JUMBOKING VADAPAV
Quick Service Restaurant
Centralize Kitchen
38 outlet in Mumbai
Hygienic Serving
Two types Of Franchise :Express Format
Restaurant & Take Away
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Founder
DEERAJ GUPTAGraduate from IHM, Mumbai in
Hotel Management and Catering
Technology
MBA from Symbiosis, Pune inFinance
Looks after the franchising
program, operations and finance.
Reeta Gupta:Graduate from Mumbai University inBiochemistry
MBA from Symbiosis Pune.
Looks after the marketing and liaison
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HOW IT STARTED
Manali Foods export sweets to Gulf countries
like Dubai
8 to 9 lakhs Indians in gulf where as 2 million
in [the Mumbai suburb] Malad alone.
They started a Chat Factory in Malad & start
serving VADAPAV and sebsequently change
their name to JUMBOKING.
Initial Investment Rs. 2lakh only.
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Inspiration & belief
The common man has the constitutional rightto get hygienic food at an affordable price!
western models and applying it to Indian food
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PROGRESS
1st Outlet: 23rd August 2001.
2nd Outlet: 23rd August 2003
6th
outlet: 23rd August 2004. 15th outlet:23rd August 2005, VADAPAV DAY
Started, Priety Zinta was a Chief Guest
Today 38 outlets in Mumbai & 9 in Gujarat
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Operation
Franchise based operation
Centralize purchasing & processing, reduce operation cost, alsoavoids conflict between franchise
Almost 2tons of potato everyday i.e. 60tons per month & sameproportion of gram flour & oil. High volume hence trusted vendor &
quality product. Two vendor for processing 35000 unit of Bread & patties in a day
A Vendor for patties & sauce distribution
A vendor for distribution of bread & wrapping
Supply Chain: patties & bread distributed daily whereas sauces &
wrapper once in a week Low stock keeping unit hence avoiding high volume at single outlet
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Innovation
Centralized kitchen & automation in process
VadaPav: Looks a Like Burger
Flat Vada: 2.75X1X40gms Round Bread (Pav):3.75X1.5X50gms
Packaging
Serving with Sauces
MENU
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Target Customer
Suburban train traveller age group between
15-35yrs
Often as a breakfast, lunch, evening snacks or
dinner
1/10 share of sales volume of 4lakhs
Working hrs 8am to 11pm
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Marketing
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VADAPAV DAY / CELEBRITY
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Competitor
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Future Plan
Open 250 outlet in Mumbai
More company owned outlet to increase the
revenue of 15cr to 100cr.
Outlet in City Like Thane, Hyderabad, Nagpur,
Pune & Delhi
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