july's spotlight on social video
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SPOTLIGHT ON SOCIAL
VIDEO:
JULY 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing scans social platforms
to retrieve monthly metrics about
videos published by brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter,
and backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In July 2013, this represents
12,764 videos and 1,115 brands
for the UK, with videos of 1+
views analysed
SECTOR
ANALYSIS
Source: Ebuzzing Social Video Chart, July 2013
19% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM THE TECHNOLOGY SECTOR
Share of Videos Published
19%
17%
15% 8%
8%
7%
6%
5%
5%
4%
3% 3%
Technology
Others
Media
Entertainment
Automotive
Sport
Healthy & Beauty
Games
Retail
Beverages
Finance
Services
Source: Ebuzzing Social Video Chart, July 2013
GAMES HAD 21% OF THE TOTAL SHARE OF VIDEO
VIEWS
Share of Video Views
21%
13%
12%
11%
9%
9%
8%
6%
5% 4% 2%
Games
Entertainment
Technology
Others
Media
Automotive
Beverages
Retail
Sport
Healthy & Beauty
Telecommunications
Source: Ebuzzing Social Video Chart, July 2013
21% OF FACEBOOK INTERACTIONS WERE FROM
AUTOMOTIVE BRANDS
21%
15%
12%
10% 10%
6% 5% 4%
4% 3% 3% 2% 2% 2% 1%
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, July 2013
THE AVERAGE INTERACTION RATE WAS 3%
ACROSS ALL SECTORS
Facebook Interaction Rate
Note: including videos with over 10,000 views
10%
6% 6%
4% 4% 4%
3% 3% 3% 3% 3% 2% 2% 2%
2% 1% 1% 1%
Source: Ebuzzing Social Video Chart, July 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED
WAS 3.8 MINUTES
Average Video Length (Seconds)
923
544 496
254 253 248 241 231 205 203 199 198 185 171 168
BRAND
ANALYSIS
Source: Ebuzzing Social Video Chart, July 2013
2.4% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM PURINA’S FRISKIES
Share of Videos Published
2.40%
1.50%
1.10% 1.10% 1.10% 1.10% 1.00% 1.00% 1.00% 1.00%
Friskies(Purina)
Lego Coca Cola Google Samsung Wimbledon Phillips Sony Microsoft Intel
Source: Ebuzzing Social Video Chart, July 2013
ROCKSTAR GAMES TOPS THE CHARTS FOR
BRANDED VIDEO VIEWS
Share of Total Views
10.70%
6.80%
4.90%
3.50% 3.30%
2.80% 2.40% 2.40% 2.40%
2%
RockstarGames
Dreamworks Foot Locker Rovio Honda Disney Mattel Red Bull Sony Sony Pictures
Source: Ebuzzing Social Video Chart, July 2013
HONDA HAVE 10% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Share of Facebook Interactions
10%
9.40%
4.30%
2.80% 2.70% 2.60% 2.50% 2.20%
1.80% 1.80%
Honda Dreamworks Monster Energy Red Bull O2 Samsung Chanel Herbalife Eletronic Arts Sony
Source: Ebuzzing Social Video Chart, July 2013
WITH A 54% INTERACTION RATE, HERBALIFE
LEADS THE BRANDS ON FACEBOOK
Facebook Interaction Rate
Note: including videos with over 10,000 views
53.50%
45.60%
40.50%
37.30%
30.30% 30.20% 28% 27.80%
26.40% 26.10%
Herbalife Mastercard British Airways Elie Saab Aston Martin Chipotle CI Games Louis Vuitton Ducati Head
Source: Ebuzzing Social Video Chart, July 2013
WITH 18,076,045 VIEWS, ROCKSTAR GAMES'S
'GRAND THEFT AUTO V: OFFICIAL GAMEPLAY
VIDEO' WAS THE LEADING BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Rockstar Games Games Grand Theft Auto V 18,076,045
2 Foot Locker Retail Foot Locker X Reebok - Conversation
Lift Feat. Shaq And Tyga 6,080,588
3 Dreamworks Entertainment How To Train Your Dragon 2 4,476,611
4 Honda Automotive Honda "Hands" 4,453,146
5 Pepsi Beverages Diet Pepsi And Josh Duhamel
Present: "Check Out" 3,312,521
6 Rovio Games Red's Mighty Feathers - Angry Birds 2,631,043
7 Foot Locker Retail Foot Locker X Under Armour - Not-
famous 2,607,195
8 Time Warner Media Gravity - "Detached" 2,329,801
9 O2 Telecommunications Be More Dog 2,273,812
10 Dreamworks Entertainment Turbo 2,085,086
APPENDIX
Share of views = Total views by sector
or brand / Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand / Total interactions on
Interaction rate = Interactions
on Facebook / Number of views
