july/august 2013daniel amen, m.d. dr. daniel amen, m.d., is a physician, double board certified...

JULY/AUGUST 2013JULY/AUGUST 2013

www.ddbcsocal.org

Visit us online at:

We are proud to salute Anthony Reyes on his DDBC Big Cheese Award. Way to go,

a well-deserved honor!

1518 Arrow Highway, Suite E, La Verne, CA 91750(909) 382-9402 Office (909) 392-9680 Fax jbrasscompany.com

JBrassCompany.indd 1 6/26/13 7:54 AM

DDBC News, July-August 2013 3

OFFICIAL PUBLICATION DDBC of Southern California

Calendar

About the cover

In This Issue: 45th National DDBC Seminar Best-selling author and nationally renowned psychiatrist Dr. Daniel Amen joins Dennis McIntyre, Executive Vice President of Marketing for Stater Bros. Markets as keynote speakers for the 45th National DDBC Seminar. The prestigious event is cheduled for Sept. 13-15 at the Park Hyatt Aviara Resort & Spa in Carlsbad. An impressive list of speakers, including Donna Tindall (Gelson’s), Sue Klug (Unified Grocers), and Mike Servold (Food 4 Less) also will be presenters. We look at the 5-Star resort in this issue, beginning on Page 6.

Food Shows dot the calendar A pair of large industry food shows are presented in photo flashbacks in this issue. The annual Unified Grocers Expo in Long Beach was conducted in June. It is the largest annual food show on the West Coast. In May the DPI Specialty Foods Show was held in Temecula in conjunction with a golf tournament. Story and photos begin on Page 10 and 18.

Big Cheese Anthony Reyes If you think you are busy, consider Anthony Reyes, the Western Region Sales Director for Voskos Greek Yogurt. Not only is he busy traveling from the Midwest to the Southwest, to the Northwest and up and down the West Coast ... he is in training with his 16-year-old daughter to compete in a triathlon. Story on Page 14.

www.ddbcsocal.org

Bridgford Foods 4 Eggland’s Best Cover Evergood 17 J. Brass Company 2

Advertiser index

Items to be submitted for editorial consideration should be sent to: Editor, DDBC News, P.O. Box 4533, Hunting-ton Beach, CA 92605-4533.

All submissions are subject to edit-ing for style and content.

Advertising, editorial information For advertising information in the

DDBC News, contact Dalva Fisher at 435-674-3504 or Pacific Rim Publish-ing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX: 714-375-3906.

DDBC NEWS (USPS 152-360, ISSN 00117862) is published six times per year for the DDBC of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.

Subscription rates are $30 per year. Membership in the DDBC includes a subscription. Copyright 2013 by the DDBC of Southern California. All rights reserved.

More calendar Page 26

Eggs have been getting better over the years and Eggland’s Best is lead-ing the way ... being selected as “America’s Best Tasting Egg” by American Culinary Chefs Best for the fifth year in a row.

Eggland’s Best eggs have more Vitamin E, more Omega3, less satu-rated fat and less cholesterol than other eggs. Look for them in your grocer’s egg case.

July 4 – Independence Day. 23 – DDBC membership meeting.

Holiday Inn Select, La Mirada. Infor-mation: 562-947-7016.

26-28 – Foodservice Conference and Exposition. Produce Marketing AssociationMonterey. Information: www.pma.com.

August 8 – Mike Hudson Distributing

Holiday Show, Hyatt Vineyard Creek Hotel, Santa Rosa. Information: www.mikehudsondist.com.

12 – PFC Golf Tournament, Poppy Ridge GC, Livermore. Information: www. perishablefoodscouncil.com.

21 – Tony’s Fine Foods Holiday Showcase, Presidio, San Francisco. Information: www.tonysfinefoods.com.

September 1 – Labor Day. 4 – Rosh Hashannah. 12 – Fresh Produce & Floral

Council of Northern California mem-bership luncheon, Castlewood CC, Pleasanton. Information: www.fpfc.org.

13-15 – 45th DDBC National Seminar, Park Hyatt Aviara Resort, Carlsbad. Information: 562-947- 7016.

13 – Yom Kippur. 16 – Mexican Independence Day.

Monterrey 27 Sargento Cheese 24 Voskos Greek Yogurt 15

4 DDBC News, July-August 2013

OFFICIAL PUBLICATION DDBC of Southern California

Dave Daniel, Editor www.ddbcsocal.org

VOL. XLIV NO. 4 2013 • ISSN 00117862

Business Manager: Susan Steele Executive Director Emeritus: A.A. “Bud” Moorman

OFFICERS: President: Bill Mackie (Nasser Co., Inc.); First Vice President: Connie Thatcher (Advantage Sales & Marketing); Second Vice President: Mark McKenzie (General Mills); Third Vice President: Henry Rodriguez (DPI Specialty Foods); Secretary: Cynthia Yarak (Insight Food Sales); Treasurer: Bill Back (Zacky Farms); Advisor: Neil Swanson.

DIRECTORS: Irene Graves (Quest Sales & Marketing), Sokha Lim (Fuji Foods), Wes Meyer (Acosta Sales & Marketing), Silvia Quiroz (Cardenas Markets), Laura Taketomo (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Patti Winsell (Horizon Sales Corp.).

PAST PRESIDENTS: §Sydney Fisher, 1960; Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012.

HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs,

1987; A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995; Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012.

RETAILER OF THE YEAR: §Stan Coop, 1975; Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre.

PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012.

LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; Bill MacAloney, 2012; Gilbert de Cardenas, 2013.

SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012.

§ — Deceased.

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45th National DDBC Seminar

Impressive list of speakers is growing Dr. Daniel Amen Dennis McIntyre

Continued on Page 6

The lineup of speakers for the 45th DDBC National Seminar in September con-tinues to grow impressively, according to Chairman Connie Thatcher (Advantage Sales & Marketing) and Co-Chairman Liz Wilson (Ralphs).

Internationally recognized psychiartrist, brain specialist and best-selling author Dr. Daniel Amen and Dennis McIntyre, the Ex-ecutive Vice President for Marketing for Stater Bros. markets are the latest heavy-weights to commit.

They join Mike Servold, Vice President of Operations for Food 4 Less Division of Kroger; Donna Tyndall, Senior Vice Presi-dent of Store Operations for Gelson’s; and Sue Klug, Chief Marketing Officer for Uni-fied Grocers as keynote speakers that bring the proper perspectives for each of their areas of expertise.

The Seminar will be conducted Sept. 13- 15 at the prestigious 5-star Park Hyatt Avaria Resort & Spa in Carlsbad, marking the first time the Seminar has been scheduled for this venue.

The Tisdell Cup National Deli Scramble, the official opening event of the Seminar, will kick off the event at noon on Friday at the Aviara Course.

Following are short biographies of the

recently announced speakers.

Daniel Amen, M.D. Dr. Daniel Amen, M.D., is a physician, double board certified psychiatrist, teacher and five-time New York Times bestselling author. He is widely regarded as one of the world’s foremost experts on applying brain imaging science to everyday clinical prac-tice. Dr. Amen is the Founder of Amen Clin-ics in Newport Beach and San Francisco, Bellevue, Wash., Reston, Va, Atlanta and New York City.

Amen Clinics have the world’s largest database of functional brain scans relating to behavior, totaling 73,000 scans on pa-tients from 90 countries.

Dr. Amen is a Distinguished Fellow of the American Psychiatric Association and he is the lead researcher on the world’s larg-est brain imaging and rehabilitation study on professional football players. His re-search has not only demonstrated high lev-els of brain damage in players, he also showed the possibility of significant recov-ery for many with the principles that under-lie his work.

Together with Pastor Rick Warren and Drs. Mark Hyman and Mehmet Oz, Dr. Amen is also one of the chief architects on

Saddleback Church’s “Daniel Plan,” a 52- week program to get the world healthy through religious organizations.

After the first year the church lost 260,000 pounds, but weight loss was only one of the stunning side effects of getting truly healthy. Other common effects of The Daniel Plan were increased energy, better focus and mood, and a reduction of many medications for the participants. The Daniel Plan is being exported around the world to help churches, synagogues and all religious people get healthy.

Dr. Amen is also the host of 7 popular shows about the brain, which have raised more than 40 million dollars for public tele-vision.

Dr. Amen is the author of 51 professional articles, five book chapters, and more than 30 books, including five New York Times bestsellers, including Change Your Brain, Change Your Life; Magnificent Mind At Any Age; Change Your Brain, Change Your Body; and Use Your Brain to Change Your Age. In February 2013, Crown published Dr. Amen’s newest book, Unleash the Power of the Female Brain.

If his name sounds familiar to Seminar attendees, he is a member of the distin-

Brian Stodart


45th National DDBC Seminar

Impressive list of speakers is growing Continued from Page 5 guished food industry family founded by Lou Amen (Super A Foods, Unified Gro-cers), and Jim Amen, current operator of Super A Foods.

Dennis McIntyre Dennis McIntyre is the Executive Vice

President of Marketing for Stater Bros. Markets, the largest privately owned supermarket chain in Southern California and the largest private employer in the Inland Empire of Southern California. Stater Bros. currently operates 167 supermarkets from its Distribution Center located in San Bernardino.

McIntyre, who was honored as the DDBC’s 2012 Retailer of the Year, began his career with Stater Bros. Markets in 1978 as a courtesy clerk at the company’s South Ontario store.

He worked his way through the ranks, and in 1980 he was promoted to Assistant Manager at the Riverside Drive store in Ontario. He also served as the Assistant Manager at stores in Upland and Pomona.

In 1983 he was promoted to the position of Buyer in the Marketing Department at the Main office. In 1994 he was promoted

to Assistant Vice President of Marketing, and in 1999 was promoted to Vice President of Marketing. He was instrumental in facilitating the smooth transition of 43 former Lucky and Albertsons stores into the Stater Bros. “Family” in late 1999.

In 2000, McIntyre was promoted to Senior Vice President of Marketing, and he was promoted to Group Senior Vice President of Marketing in 2002. In 2008 he was promoted to Executive Vice President of Marketing in recognition of his leadership

of his position. In his current position he is responsible

for the Company’s Grocery, Meat, Seafood, Produce, Floral, Bakery, Service Deli, HBC/ GM and Pharmacy Divisions in addition to the Marketing, Merchandising and Food Safety/Quality Assurance Departments.

He is the Past Chairman of the Southern California Retailer Alliance for the Muscular Dystrophy Association, and he is the recipient of MDA’s prestigious 2008 Lautrup Award. He is also on the Board of the Western Association of Food Chains.

Brian Stodart Brian Stodart is an accomplished

professional pianist, guitarist and vocalist. He performs at a variety of entertainment venues and ceremonies. He has performed at weddings, Convention Centers, Downtown Disney, and at the beach with his mobile Grand Piano. He appeared at the DDBC’s 2011 Awards Night in Temecula.

From James Taylor, The Beatles, Elton John and Billy Joel, to Norah Jones, Kings of Leon, Jason Mraz and Coldplay, Stodart skillfully delivers an eclectic yet familiar mix of the greatest singer-songwriters of the last four decades.

General Chairman Connie Thatcher ............................................ Advantage Sales & ......................................................................... Marketing

Co-Chairman Liz Wilson ...................................................... Ralphs Grocery

Committees Cheryl Kennick (Program) ........................... City of Hope Lisa Juarez (Program) .................................. Bar-S Foods Debra Zimmerman (Program) ..................... Coastal Marketing ......................................................................... Group

Darlene Ethridge (Festival Luncheon) ........ Acosta Sales & ......................................................................... Marketing

Gayle DeCaro (Festival Luncheon) ............. Gelson’s Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc. Patti Winsell (Festival Luncheon) ............... Horizon Sales Jan Beecher-Seidel (Festival Luncheon ..... Premier Action ......................................................................... Group

Barbara Dolbee (Festival Luncheon) .......... Bonerts Pie Cheryl Van den Hende (Food) ...................... DPI Specialty Foods Dave MacDonald (Entertainment) .............. Heritage Foods

2013 DDBC’s National Seminar Committee Kevin Pond (Entertainment) ........................ Albertsons Bill Back (Golf) .............................................. Zacky Farms Bob Dressler (Golf) ....................................... Advantage Sales & ......................................................................... Marketing

Steve Nguyen (Golf) ...................................... Unified Grocers Henry Rodriguez (Golf) ................................ DPI Specialty Foods Kim Hebert (Silent Auction) ........................ Insight Food Sales Gianna Hoffman (Silent Auction) ................Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas Markets Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Markets Nancy Hamilton (Hospitality) ...................... Advantage Sales & ......................................................................... Marketing

Kristyn Lawson (Hospitality) ...................... Yucatan Foods Kristal Clark (Theme Coordination) .......... Crossmark Jennifer Kwon (Theme Coordination) ........ Advantage Sales & ......................................................................... Marketing

Bill Mackie (2013 DDBC President) ........... Nasser Co., Inc. Susan Steele (DDBC) .................................... Business Manager Dave Daniel (Pacific Rim Publishing) ......... DDBC News

abilities and the increased responsibilities


DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; [email protected].

Two-Night Package By Aug. 1 After Aug. 1

Deluxe Room Couple $1,299.00 $1,399.00 Deluxe Room Single $ 999.00 $1,099.00

Additonal night stay – Available for $250.00 each night. Two-night Seminar package includes hotel, taxes, resort fees, internet access, all meals, entertainment and business sessions.

Seminar Package Only – $550 per person (room not included).

Children’s packages are available for $130.00 per child (Ages 5-12).

PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancel-

lation policy: Payment of Seminar package will be refunded, less $100 administrative costs, if received prior to Aug. 1.

After Aug. 11, payment fee is NOT refundable.

Names (For badges; include spouse’s name)

Enclosed payment summary: Seminar Payment $__________ Additional room night $__________ Golf $__________ Spa $__________ Children’s package $__________ Sponsorship/Hosting $__________

Total enclosed $__________

Company name Packages

#1 Golf E-mail address

Make checks payable to: “DDBC of Southern California” and mail registration, along with payment, to: DDBC, P.O. Box 1872, Whittier, CA 90609.

–––––– Park Hyatt Aviara Resort & Spa –––––– Carlsbad; Sept. 13-15, 2013

45th National Seminar Presented by the DDBC

GOLF PACKAGE Package #1: 5th Tisdell Cup – National

DDBC Golf Scramble at Aviara Golf Course

Friday, Sept. 13, Noon Tee Time - $250 Per Golfer or $950 Per Foursome

WELLNESS PACKAGE Package #2: $250 Per Person Aviara

Spa Package

#2 Spa

Specify: Couple ___ Single ___ Specify: Thursday ___ Sunday ___

Sponsor Levels Available: General $400 ___ Bronze $1,500 ___ Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___

Name on Credit Card__________________________________

Credit Card number___________________________________

Signature___________________________________________

Expiration Date______________________________________


45th National DDBC Seminar Sponsors 2013

1. Unified Grocers 2. Reser’s Fine Foods 3. CSM Global 4. Bonert’s Slice of Pie 5. Marquez Bros. 6. Litehouse Foods 7. Foster Farms 8. Daisy Brand 9. Insight Food Sales 10. Sargento 11. Carl Buddig 12. Premier Action Group 13. Farmland Foods 14. Joseph Farms 15. Charlie’s Pride Meat 16. Aryzta/La Brea Bakery 17. Hobart 18. Butterball LLC 19. J. Brass Company 20. Chobani 21. Smithfield 22. Bridgford Foods 23. Red Apple 24. GlenOaks 25. Ecolab 26. Sunsweet 27. Coca-Cola Refreshments 28. Shangri’La Iced Teas

Gold

Bronze

Silver

Platinum

FarmsGGlenOaksD r i n k a b l e Y o g u r t

29. Cacique USA 30. Stremicks Heritage Foods 31. Rockview Farms. 32. DPI Specialty Foods 33. LeGrand Marketing 33. Olé Mexican Foods 34. Ralphs 35. Gelson’s 36. Stater Bros. 37. Food 4 Less


General Sponsor ($400) Includes:

• Recognition in DDBC News • Recognition in Program Brochure

Bronze Sponsor ($1,500) Includes:

• Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large

Screens during All Business Sessions at Seminar

Silver Sponsor ($2,500) Includes:

• Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large


• Company Logo Displayed on Signage at Seminar

• Includes Golf Twosome at the DDBC Tisdell Cup Tournament, Aviara Golf Club.


• Includes Golf Foursome at the DDBC Tisdell Cup Tournament, Aviara Golf Club

• Includes 2 Night Complete Seminar Package Including Room, Meals, Business Sessions & Entertainment (Single or Couple) at Park Hyatt Aviara

• Upgraded to Suite accommodations • Specific Event Hosting and Recogni-

tion During Seminar: Specific Event Choice Will Be Offered on a First Reserve Basis. Includes Extra Signage Recognition and Event Banner at Specific Hosted Event. Sponsoring Company Products Will Be Highlighted and/or Sampled During Event.

Platinum Sponsors Recieve Platinum Recognition!!!

Your Sponsorship levels Gold Sponsor ($5,000-$9,999)

Includes: • Recognition in DDBC News • Recognition in Program Brochure at

Event • Company Logo Displayed on Large



• Includes Golf Foursome at the DDBC Tisdell Cup Tournament, Aviara Golf Club

OR 2 Night Single Seminar Package in-cluding room, meals, Business Sessions & Entertainment at Aviara Resort

Platinum Sponsor ($10,000+) Includes:

• Recognition in DDBC News

Send news of your company to: Editor, DDBC News

P.O. Box 4533 Huntington Beach, CA 92647

or email: [email protected]

• Recognition in Program Brochure • Company Logo Displayed on Large


We ask you to be a part of the seminar by donating to this fund. Your company’s name will be added to the list of sponsors and published each month in the DDBC News as well as recognition at the seminar. Sponsors of $1,500 or more will have their company logo on signage and in DDBC News.

Company Name

Individual’s Name

Business Address

City, State, Zip

Please mail your check, made payable to the DDBC Sponsorship Fund, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration.

Planning for the DDBC’s 45th National Seminar, which is scheduled to take place Sept. 13-15 at the Park Hyatt Aviara Resort & Spa in Carlsbad is well underway.

Each sponsorship aids in the development of quality pro-grams and learning experiences.

45th DDBC’s National Seminar Sponsorship Form

$400 General Sponsor $1,500 Bronze Sponsor $2,500 Silver Sponsor $5,000 Gold Sponsor $10,000 Plati-num Sponsor


Unified Grocers Expo

New York City lands in Long Beach for Expo

Capitalizing on the popularity of Broadway productions in New York, Unified Grocers determined the theme of not hav-ing to go all the way to New York to see the “next big show” and the “hottest ticket in town.”

The largest and most complete supermarket show on the West Coast ran for two days in June at the Long Beach Convention Cen-ter as vendors and exhibitors offered specials and deals to the large number of Unified retailer members from Seattle to San Diego and points beyond.

The Expo was decorated in the Big Apple theme, complete with signs of well-known streets and attractions ... from Wall St. to the Statue of Liberty.

Steve Nguyen and Marlin Casanova, both of Unified Gro-cers.

Becky Villasenor (Cacique USA).

Raul Alvarez (Super A Foods) and Luis Garcia (Nasser Co., Inc./Nasco Gourmet Foods).

Alex Telon (Numero Uno Markets) with Natalia Calderon, Fred Leahy, Phil Roach, and Steve Redman, all of LALA.

Fred Steinbeck (Florida’s Natural), Chris Grohl (Florida’s Natural) with Larry Mastro, Laura Mastro, Stephanie Martinez and Michael Martinez, all of Mastro & Associates.



Barbara Dolbee (Bonert’s Slice of Pie) with Bob Lanphere and Michael Lanphere, both of Progressive Food Sales.

Robert Royce (Reser’s Fine Foods) and Bob Dressler (Ad-vantage Sales & Marketing).

Staci Vilhauer (Farmer John) and Steve Casteneda (Unified Grocers).

Lisa Juarez, Tricia Phelps, Silvana Arzeno, Rafael Galvan and Lesley Ward, all of Bar-S Foods.

Juan Chavez (J. Brass Company), Hakup Aleksanyan (Jon’s Marketplace), and Vars Injijian (J. Brass Company) in the Voskos Greek Yogurt booth.

Fernando Alvarez Del Castillo, John Martinez, Wendy Muller, and Ray Lara, all of Mission Foods.



Bill Gomez (John Morrell & Co.).

Leo Eiffert, Mikka Gutierrez, Jordan Francis, Traci Smith, and Jim Francis, all of JTJ Sales, with Mike Brooks (Lakeview Farms).

Bill Mackie (Nasser Co., Inc.) and Beth Wragg (County Fair).

Margie Cardenas (Foster Farms). Dave MacDonald (Heritage Foods) and Dan Devries (Ad-vantage Sales & Marketing).

Dean Hasegawa (Hilltop & Promenade Red Apple Markets) and Greg Poivre (Merit Marketing) in The Father’s Table booth.



Margaret Bennett (MB Perishables) representing Amy’s Foods.

Marc Draper (LeGrand Marketing), Roy Zollen (Gonella), and Greg Estevez (LeGrand Marketing).

Kari Buckner and Jan Beecher-Seidel, both of Premier Ac-tion Group.

Shane Donovan (GlenOaks Farms). One of the many display cases around the Expo floor, this one featuring service deli meat items.

Kim Hebert and Blake Lecroy, both of Insight Foods Sales representing Kretchmar.


Big Cheese Award for July

Anthony Reyes, Voskos Greek Yogurt

Anthony Reyes

By DAVE DANIEL Editor, DDBC News

Greek yogurt seemingly is everywhere these days … and not just in the dairy case at your neighborhood grocery store … or any retail establishment with a refrigerated case.

Take Voskos Greek Yogurt, the first prod-uct in the category to be produced in the United States, beginning in 1999. It truly has become a child of the 21st Century and you can find it on Facebook, on Twitter, on Pinterest, on YouTube, on an RSS (Really Simple Syndication) feed and probably ev-ery other social network you can Google on your laptop.

And if you are lucky enough, you might even cross paths with Anthony Reyes, the Western Region Sales Manager for Voskos, who handles sales from the Midwest (Kroger, Target) to the Southwest (Texas, Oklahoma, Arizona) to California (North-ern and Southern) and the Pacific Northwest and who is one of the company’s experts.

He joined Voskos in August 2011 and has helped the company increase sales threefold, which has helped him be selected as the Big Cheese Award honoree for July by the Dairy Deli Bakery Council (DDBC) of Southern California.

Voskos had worked for competitor Chobani, a New York-based company that

was No. 1 in sales nationally. Greek Yogurt sales are up 41 percent across the nation. He then made a stop at Reynaldo’s Mexi-can Foods before being recruited by Voskos.

“When I started in the Greek Yogurt cat-egory in 2005, it was challenging to get sales,” Reyes said. “But then there was suc-cess because of having a healthy product that no one else had at the time. Now, it is chal-lenging again because there is so much com-petition. It seems as if everyone out there has a Greek yogurt.”

To look at Reyes, you wouldn’t believe he has logged 30 years in the food industry, starting as a courtesy clerk while at his hometown Santa Ana High at the long-gone Gemco Stores in 1983. He moved to Lucky Stores as a courtesy clerk for another two years before entering the Fire Academy at Rancho Santiago College in 1992.

“I was a PCF firefighter for six years with the Orange County Fire Authority,” he said, explaining he was paid call (on call) firefighter, similar to being in the reserves.

He joined the Crown/BBK brokerage in 1993 and worked as an account executive for 8 years, repping such accounts as Sargento Cheese, Tropicana, Dannon,

Western Region Sales Manager seems to be always on the move

Quaker, and others. He moved to the Fresh Team at Acosta

in 2001 and handled a varied line of perish-ables under the guidance of Jim Paulus. “I have been blessed to be in this industry and with the people I have been able to work with. Jim has been my mentor for many years. The entire team at Acosta is absolutely fantastic. Jim Veregge at Unified has been very encouraging to me. And now I am working with John Brass and his great team. I hope everyone knows how fortunate we are to have such great people working in this industry here.”

It was while at Acosta that he was intro-duced to the DDBC. He remains as active as he can when he is not traveling.

And speaking of being active, the single dad is raising … and competing … with his daughter Sydney, who turned 16 in June.

“She will want to be driving soon, but she doesn’t have her learner’s permit yet, so at least that is one battle I am winning,” he said with a hearty laugh.

They are in training to compete in a triathlon (swim-bike-run).

Reyes played baseball in high school and Sydney plays softball. Both have done some running, especially half-marathons. “I have completed one marathon … the Los Ange-les Marathon … and four half-marathons,” he said. “This year I did the Beach Cities Challenge, which had races in Orange County, Huntington Beach, and Long Beach. We are going to do it again this year.

“My daughter is the most important thing in my life now,” he said. “We swim in a cove off Corona del Mar and swimming is what I need to work on the most for the triathlon,” he admits.

He also plays some golf, but admits he does it mostly for fun.

And being a single dad means he has a lot of kitchen duty, too. “I like to cook,” he said. “I like to barbeque and smoke meats at home. If I could have any dinner out, it would probably be Italian food.”

And, of course, there is Greek yogurt. “Yeah, I eat a lot of it,” he said with a smile. “I like it.”

Please join the DDBC is saluting Reyes as the Big Cheese for July. Marzetti’s, Crystal Geyser, McCormick’s,

CONGRATULATONS TO ANTHONY

FOR BEING THE BIG CHEESE

BIG CHEESE


July is Hot Dog Month and there never is a shortage for consumers to choose from because of a vast variety of products out there. And that includes the growing sau-sage market, especially premium sausages.

One of the best is from Evergood Fine Foods from the Bay Area.

Evergood has been represented in the Southern California marketplace for years by Mastro & Associates. Long time Evergood business manager Paul Yates re-tired at the end of May, but Laura Mastro has assumed the account without missing a beat.

“We have been fortunate to enjoy great distribution for the Evergood line and have enjoyed our association with everyone as-sociated with these great products,” said Laura Mastro. “Their history of quality speaks for itself.”

For more than 80 years, Evergood Fine Foods has been proudly family owned and operated.

July is Hot Dog Month

Don’t forget the sausage this summer

Sausages are enjoying unprecedented sales in the United States, as new flavors, convenient products and many great tasting old standards have enjoyed steady category growth.

According to the National Hot Dog Council, retail sales of sausages in major markets are collected by aggregating prod-ucts scanned at the checkout counter or through scanner wands used in some house-holds.

Scanners read bar codes on uniform- weight products, like a package of ten to the pound branded wieners. The numbers are tracked by reporting companies. Scan data collected in homes is projected across the population. However, many sausage products are sold as “random weight” items, meaning retail packages are not of uniform weight and often not tracked by scanners.

According to figures for 2012, dinner sausage sales tallied $2.06 billion. Break-fast sausage/ham sales came in at more than

$1.4 billion in sales. When it comes to sausage, the Milwau-

kee Brewers, home of the Klement’s sau-sage race at every home game, are still the only team projected to sell more sausages than hot dogs. However, The Red Sox have claimed the title of sausage kings from the Brewers with an estimated 421,200 sau-sages. The Red Sox are followed by the Mets with 405,000, and the Giants, Nation-als, Tigers and Brewers tied with 400,000.

Overall, fans are expected to consume more than 6,133, 722 sausages this season.

Unfortunately, there is a limited amount of data available about the sales of sausage in other foodservice outlets. However, foodservice sales of breakfast and dinner sausages are substantial.

Demographics Dinner sausage consumption is fairly uni-

form throughout various income levels, while lower income families consume the most breakfast sausage.

Larger families eat the most breakfast and dinner sausage, as do younger families, with sausage consumption leveling off consider-ably for senior citizens.

Residents of the Deep South consume the most dinner sausage, followed by the North-east, according to a survey conducted by the Council. San Antonio led the way in sales of dinner sausage with dollar sales of $112 million. Los Angeles and New York were the second and third largest markets with sales of $97 million and $92 million.

Sausage consumption also varies by sea-son. Dinner sausage sales reportedly peak during the summer months, with dollar sales accounting for nearly one-third of annual sales. Breakfast sausage sales peak during holiday months from November through January.

Source: Refrigerated dinner sausage and breakfast sausage figures based on data col-lected during the calendar year of 2012, by Information Resources Inc.

The size and scope of the U.S. sausage market

In the early 1900’s Jacob Rauscher, a master sausage maker, moved his family to the United States from their native home of

Bavaria. In 1926 the Rauscher family opened “Evergood Pork Store” in the Mis-sion district of San Francisco. Their store was founded as a traditional European deli-catessen. With their one smoke house, the Rauscher family manufactured a wide vari-ety of old world German style sausages: Knockwurst, Kielbasa, Dinner Franks, Blood Sausage, Head Cheese, Thuringer, Berlinger Jadqwurst, Mettwurst, Liver Sau-sage, and more.

By the 1950’s, the popularity of Evergood sausages had grown beyond the neighborhood. As demand for these tasty sausages increased, Jacob’s son, Walter, expanded the business by bringing in two more sausage makers, George Ehrlich and Harlan Miller. In 1966 they built and moved to the current manufacturing facility in the Bayview district of San Francisco.

Today, some 82 years after the opening of the original Evergood shop, Harlan Miller and his sons proudly carry on the family tra-dition of the Evergood brand.

DDBC News, September/October 2012 76 DDBC News, September/October 2012

Evergood Sausage Co. • 1389 Underwood Avenue, San Francisco, CA 94124Contact Michael Barker, Vice President of Sales at (415) 822-4660 x 206

www.evergoodfoods.com

Naturally smoked

Natural casing

Fully cooked, just heat and serve

Quality Sausagesby Evergood Fine Foods

4431 Corporate Center Drive #123Los Alamitos, CA 90720ph (714) 699-1030 fx (714) 723-6486

4431 Corporate Center Drive #123Los Alamitos, CA 90720ph (714) 699-1030 fx (714) 723-6486

EvergoodSausage.indd 1 4/23/12 9:18 AM


DPI Specialty Foods Expo

Resort site proves ideal for well-attended show

DPI Specialty Foods had outstanding participation from more than 165 vendors and attendance of approximately 200 retailers at its annual food show held at the Pechanga Ca-sino Resort & Spa in Temecula in May.

Suppliers from all categories of the dairy, deli, bakery and specialty foods were on hand to display and sample their wares for the many independent retrailers in attendance.

The event was well-received by all in attendance as the layout of the ballroom in use provided the vendors ample opportunity to interact with potential customers looking to improve their offerings in all areas of their perishable foods departments.

Barbara Dolbee (Bonerts Slice of Pie), Michael Carey (Food 4 Less), and Tracy Gemoll (Food 4 Less).

Phil Jackson (Vision Sales & Marketing) and Chris Bober (Kasias Deli).

Joe Petrone (Horizon Sales Corp.), Denny Sharma (Smart & Final), and Henry Rodriguez (DPI Specialty Foods).

Cheryl van den Hende (DPI Specialty Foods), Barry Todd (Carol’s Cookies), and Robin Bell (Bristol Farms).

Melanie Grayson (VVA) and Debi Orrin (Litehouse).



Mark McKenzie (General Mills Bakery & Foodservice).

Mike Lanzezio (Ralphs), Frank Rizzi (Ralphs), Jerrod Marks (DPI Specialty Foods), and Jeff Nachreiner (DPI Specialty Foods).

Maureen Parks (English Bay Batters).

Judy Norton (Norseland, Inc.) Gary Illingworth (Concept Food Brokers), Randy Johnson (World Import Distributors), and Bill Schwartz (Concept).

Nancy Cutler (Nasco Gourmet Foods), Nevart Majarian (Nasser Co., Inc.) and Jordan Nasser (Nasser Co., Inc.).



Jean Hendrix (BelGioioso Cheese) and Lorna Chapel (Ho-rizon Sales Corp.).

Beverly Deutsch (Hod Golan) and Jeff Mejia (DPI Specialty Foods).

Bob Dressler (Advantage Sales & Marketing) and Brad Sex-ton (Reser’s Fine Foods).

Greg Poivre (Merit Marketing), representing The Father’s Table.

Bob Lanphere and Michael Lanphere, both of Progressive Food Sales.

Michele Badker (Emmi Roth), Janice Greene (Horizon Sales Corp.) and Patti Winsell (Horizon Sales Corp.).


John Francis, Abel Gutierrez, Eddie Esquivel, and Jim Small.

Mike Funk, Eric Poirier, Debi Orrin, and Dan Acevedo.

DPI Specialty Foods Golf Tournament

Henry Rodriguez, Edward Redd, Mike Neace, and Dave West.

Kevin Pond, Carmen Dauer, Jim Andrizzi, and Drew Barton.

Carl Herman, Bill Mackie, Della Frorenza, and Dave Austin. Brent Whitaker, Jeff Pedro, Robyn Sonnier and Nat Sonnier.



Mark McKenzie, Michael Lanphere, Jennifer Ford, and Mary Phillips.

Josh Harris, Ronny Lopez, and Terry Bunker.

Gary Pittario, John Jimenez, Tim Aldrich, and John O’Connor.

Jeff Mejia, Gary Torres, Jay Torres, and Brian Walsh.

Jim Carlisto, Leonor Carlisto, Bob Lanphere, and Berne Neace.

Sallyjo Schwartz. Steve Schwartz, and John VanDriel.


Mike D’Angelo, Tom Illhareguy, Ed Vargas, and Bill Finke.

Stacy Braga, Joe Ragusa, Gregory Nathanson, and Robert Albaugh.

Robbie Ledford, Tammy Brusseau, Annie Bartlett, and Mitch Paff.

Some of the many Native American huts scattered through-out the golf course.

One of the many bridges over the hilly terrain of the golf course.

Barry Zurroff, Maureen Parks, Jean Hendrix, and Al Bercuson.



Advantage Action Former DDBC President Bob Dressler has joined the Advan-

tage Action Southern Califorma sales team. Dressler was with Advantage Sales & Marketing, which recently

acquired the Action Food Group. “Bob brings extensive knowledge and food industry experience

to our company,” said Jim Allumbaugh of Advantage Action, who also is a Past President of the DDBC (1995). “His area of responsibilities will be to help develop and build our Service Deli/Bak-ery division and also focus on Unified/ Independents accounts.

“We look forward to new growth and partnership within our company and Bob will be instrumental in moving our business opportunities forward.”

Dressler has 38 years of industry ex-perience, including 22 years in the Ser-vice Deli/Service Bakery industry. He was the DDBC Supplier of the Year in 2008 and served as the President of the Council in 2005.

He has spent the past six years with Advantage as a business development manager with responsibilities for Reser’s Fine Foods, Charlie’s Pride Meats, and Contessa.

Prior to that, he was with Unified Grocers for seven years in the Purchasing Department for Service Deli/Bakery.

He also has experience at DPI Specialty Foods and with Bromar. He began his career at Market Basket.

Dressler may be reached at 949-214-2569 (office) or 714-269- 8931 (cell). His email is [email protected].

Karl Schmill retires Longtime DDBC member Karl

Schmill retired in June from a nearly 40-year career with Foster Farms.

Schmill, who has been a strong sup-porter of many food industry associa-tions, served as the Business Manager at his retirement.

His first post with Foster Farms was in sales in the food service division. His work there helped turn food service into a stand alone Division. He also worked in operations before heading up the sales department.

Smithfield Foods Smithfield Foods Inc., the world’s leading pork producer, is being

sold to Shuanghui International Holdings, owner of China’s largest meat processing business, for $7.1 billion.

Smithfield shareholders, who along with antitrust regulators must still approve the deal, would get $34 per share in cash, a 31% pre-mium over the closing stock price.

Industry News

With 138.8 million outstanding shares, the value of the take-over, sans debt, is $4.7 billion.

Hong Kong-based Shuanghui is a majority shareholder of mega- meat company Henan Shuanghui Investment & Development Co., which produces more than 2.7 million tons of meat a year.

By becoming a subsidiary of Shuanghui, Smithfield is expected to expand its presence in the booming Chinese market while main-taining its food safety standards, the company said.

The $13-billion U.S. company will be allowed to keep its head-quarters in Smithfield, Va., none of its facilities will close and its 46,000 employees will keep their jobs. Collective bargaining agree-ments will stay in place. Smithfield will keep its name but stop trading publicly.

“We do not anticipate any changes in how we do business op-erationally in the United States and throughout the world,” C. Larry Pope, who will retain his post as Smithfield’s chief executive, said.

The deal, which was unanimously approved by both compa-nies’ boards, is expected to close in the second half of the year.

“This is a great transaction for all Smithfield stakeholders, as well as for American farmers and U.S. agriculture,” Pope said.

Wenonah Hauter, executive director of consumer advocacy group Food & Water Watch, said in a statement that the Smithfield- Shuanghui marriage creates a “cross-border bacon behemoth.”

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With both good weather and summer here, it’s safe to say that barbecue season is in full swing. And while grilling favor-ites such as chicken and burgers of-ten are eaten year round, it seems hot dogs might only be a summer staple. According to recent Mintel research, almost a quarter (23%) of consum-ers only think of eating hot dogs dur-ing the grilling season.

“While hot dog brands enjoy healthy sales during the height of the summer grilling frenzy, they must do more to encourage consumption of hot dogs for a range of meal occa-sions, regardless of season,” notes John N. Frank, category manager, CPG food and drink. “Providing recipe ideas for hot dog dishes could help promote their use for a broader range of occasions.”

It seems recipes might be key for future growth in the category, as 12% of survey respondents said they would eat more hot dogs if they knew recipes that included the

Following a Hispanic cultural tradition U.S. Hispanics have their largest meal of the day at lunch and consume more of these meals in the home than away-from-home. As a result, this large population group is influencing overall growth in the food cat-egories they typically consume at lunch, re-ports The NPD Group, a leading global in-formation company.

Seventy-three percent of U.S. Hispanics’ lunch meals are prepared and consumed in- home compared to 62% of non-Hispanics, according to NPD’s NET® (National Eat-ing Trends®) Hispanic, which is a year-long study of U.S. Hispanics’ eating behaviors.

Spanish-language dominant U.S. Hispan-ics represent just 29% of total lunch traffic at restaurants compared to 34% for non- Hispanics, and total Hispanics represent 32% of foodservice lunch visits, according to NPD CREST® Hispanic, which continu-ally tracks how U.S. Hispanics, by level of acculturation, use restaurants

With lunch being the largest meal of the day for U.S. Hispanics, there is a greater diversity of foods prepared by Hispanics compared to non-Hispanics. For example, while sandwiches are the top items for His-panics, they are only present at 18% of af-ternoon meals (38% for non-Hispanics), finds NPD. Sandwiches are closely followed by soup and rice as top dishes during the afternoon meal. In fact, 13% of Hispanics’ afternoon meals include rice, compared to just one percent for non-Hispanics. There is also evidence that many of these rice dishes are either homemade or partly home-

made, as they are often prepared using cook-ing oils and spices as opposed to heat-and- eat or pre-flavored offerings.

Rice is an example of U.S. Hispanics’ ris-ing influence on overall consumption trends. Rice is included in about 2% of in-home meals across the U.S. population, accord-ing to NPD’s National Eating Trends® (NET®) information. However, NET His-panic shows rice consumption rises to 8% when looking specifically at the U.S. His-panic population.

“As Hispanics become an even greater influence on our culture and society, mar-keters would be wise to engage them in a manner that reflects their behaviors,” says Darren Seifer, food and beverage industry analyst. “For example, rice is currently thought of as a dinnertime item, but perhaps it’s time to rethink this given the ways it is consumed among Hispanics.”

summer treats. As it stands, the most popular way consumers eat hot dogs, frankfurters or sausages is to prepare them on the

grill, and pair with a bun, with 88% reporting as much. In addition to consumer education about alternative preparation tech-niques, Mintel research found that consumers might be deterred for health reasons, as 26% of Americans would eat more hot dogs if they were lower in sodium. Meanwhile, 15% say hot dogs are too processed and 33% would eat more hot dogs if they were more nutritious. “More than half of those who are eating more/about the same amount of hot dogs and sausages compared to a year ago agree that they are try-ing to eat healthier these days,” adds John N. Frank. “This indicates that low-fat and BFY products will likely appeal to a majority of users. Few of the leading brands are marketing low-

sodium hot dogs, indicating a niche that could help boost sales.”

Will recipes replace the grill? The future of hot dogs

Adjusting to Hispanic traditions Biggest meal is eaten at lunchtime, at home, and probably contains rice on the menu


Continued from Page 3

Calendar

25-28 – Natural Products Expo East, Baltimore Convention Center. Information: www.expoeast.com.

30-Oct. 2 – CGA Conference, Palm Springs Convention Center. Information: www.cagrocers.com.

October 6-9 – IBIE Bakery Expo, Las Vegas Con-

vention Center. Information: www.ibie2013.com.

8 – DDBC membership meeting. Holi-day Inn Select, La Mirada. Information: 562-947-7016.

19-22 – NFRA Convention National Fro-zen & Refrigerated Foods Association, Hilton San Diego Bayfront Hotel. Informa-tion: www.NFRAweb.org.

29-30 – Kosherfest 2013, Meadowlands Exposition Center. Secaucus,N.J. Informa-tion: www.kosherfest.com.

November 7 – PFC Presidents’ Dinner, San Ramon.

Information: www. perishablefoods-

council.com. 11 – Veterans Day. 12 – DDBC membership meeting, Elec-

tion Night. Holiday Inn Select, La Mirada. Information: 562-947-7016.

12-16 – SupplySide West 2013, Vene-tian & Sands Expo, Las Vegas. Information: www.supplysideshow.com.

16 – City of Hope Harvest Ball. 17-19 – PLMA 2013 Private Label Trade

Show, Rosemont Convention Center Rosemont, Ill. Information: www.plma.com.

28 – Thanksgiving Day. 28-Dec. 5 – Hanukkah.

December 25 – Christmas Day.

2014 January

1 – New Year’s Day. 19-21 – Winter Specialty Foods Show,

San Francisco. February

9-12 – National Grocers Association Convention, Mirage Hotel, Las Vegas.

March 6-9 – National Products Expo, Anaheim

Convention Center. 14-19 – American Bakers Association

Convention, The Phoenician, Scottsdale, Ariz.

April 5-9 – Western Association of Food

Chains Convention, Hilton Hawaiian Vil-lage, Honolulu.

14-22 – Passover. May

26 – Memorial Day. June

1-3 – IDDBA Expo, Denver. Informa-tion: www.iddba.org.

10-13 – FMI Convention, McCormick Place, Chicago.

18-19 – Unified Grocers Expo, Long Beach Convention Center.

30-July 1 – Summer Fancy Foods Show, Javits Center, New York.

July 4 – Independence Day.

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july/august 2013daniel amen, m.d. dr. daniel amen, m.d., is a physician, double board certified...

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