july-august mind your business
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DESCRIPTIONNewsletter of the Los Alamos Commerce & Development Corporation
Mind Your Business
Destination Business program comes to Los Alamos
FAN Club July 13thUNMLA
5:30 pm to 7:00 p.m.
hosted by United Wayand Blue Window Bistro
Contact Katy Korkos505.661.4816
A Publication of the Los Alamos Commerce and Development Corporation
WHATS INSIDE:LACDC 1, 2, 3SBDC 4CHAMBER 5, 6, 7MAINSTREET 8, 9LAMVB 10, 11
Six local business people have returned from Destination Business Boot Camp, ready to infuse their own and other businesses with fresh energy to make improvements in their businesses.
Melanie Bennett of UPEX and Bennetts Jewelry, Kent Pegg of Los Alamos Fitness Center, Denise Lane of The Hill Diner, Don Taylor of Don Taylors Photography, Brad Burk of Hot Rocks Java Cafe and Steve Watts of Los Alamos Cooperative Market made the trip to Jon Schallerts Destination Business Boot Camp in Longmont, Colorado, along with SBDC Director Don Wright and Chamber member services coordinator Katy Korkos.
They have returned full of inspiration, with ideas about developing a strategic vision for their businesses, featuring unique products, improving marketing and the appearance of their businesses, engaging their employees, and making their businesses into true destinations.
Schallert classifies destination businesses as those who create their own traffic, and pull customers from beyond the local area. If youre content to just draw from your local
marketplace, thats fine, but thats not what were talking about here, Schallert said. Shop Local is a great idea, but you cant let it affect your strategy.
Schallert will visit Los Alamos August 10 and 11. He will give a condensed version of the workshop to all interested businesspeople and Chambers of Commerce throughout New Mexico the morning of August 10th at the Best Western Hilltop House. Registration is available on the calendar of the Chamber of Commerce website, www.losalamoschamber.com. Later that evening from 4:30 to 6 p.m., the entire community is invited to learn about the challenges local businesses are facing in the current economy and how every citizen who values our local business community can help.
The trip to Schallerts Boot Camp was sponsored primarily by the LACDC and LANB. LA Fitness, UPEX/Bennetts Jewelry, Hill Diner, Don Taylors Photography, Los Alamos Coop Market, Hot Rocks Java Caf and Film Festival also supported the project.
Sign up now for the condensed version of the Destination Boot Camp at www.LosAlamosChamber.com
Nine Chamber members have taken advantage of an innovative Chamber of Commerce project that matched youth ages 16-24 with summer internships. The Chamber recruited and pre-screened interested youth using WorkKeys, a work skills assessment product administered by ACT (the same ACT that tests for college placement qualifications). More than 30 candidates took the three-hour battery of tests to establish their readiness to work in skill areas such as math, reading for comprehension, finding information, and reasoning. Participating businesses provided job descriptions that were classified using ACT guidelines to determine the minimum scores in each area that a candidate would need to be considered qualified for the position. The Chamber then provided a qualified candidate pool to each interested business for them to use in hiring one or more interns. Each young person who passed the tests received
Los Alamos Commerce and Development Corporation2
a national readiness to work certificate signed by Gov. Martinez. Member businesses and organizations who have hired or are in the process of hiring an intern are Terranear, Enterprise Computing Systems, Family Council, Strategic
Management Solutions, Best Western Hilltop House Hotel, Pajarito Mountain Ski Area, KRSN AM1490, Los Alamos Fitness Center, and the Fuller Lodge Art Center. The Chamber is helping the member businesses and organizations to be able to participate by reimbursing up to half of the wages paid to the intern. The Chamber obtained the resources to be able to do this project through
Members Take Advantage of Summer Intern Programs
a partnership with Innovate-Educate New Mexico and the Kellogg Foundations New Options project. We still have great young candidates available to businesses looking for summer help, says volunteer project coordinator Shari Jobe. Just let the Chamber know if you want to take advantage of the pre-screened candidate pool. Contact Katy Korkos at 505.661.4816 or Don Wright at 505.661.4854
New Way to Gain VisibilityThe Chamber is introducing a new way to help organizations, businesses, and events to increase their visibility.
An electronic poster system has been tested with signs at the Teen Center and the Small Business Center during the past several weeks. The testing has provided the opportunity to practice use of the software and hardware involved.
The Chamber will now begin placing electronic signs in additional locations around the community.
The electronic posters provide an eye-catching and attractive display and are being used to promote community events and activities.
The Chamber anticipates providing the ability for member businesses and organizations to place their posters on the system in the near future.
Each electronic sign is capable of hosting its own unique playlist, so messages will be customized to the audience at the venue hosting the sign.
If you are interested in hosting an electronic sign at your business or organization, please contact Katy Korkos or Kevin Holsapple to discuss whether you location could be a good fit.
Host locations will be able to put their own electronic posters on the system. A host must be able to provide a high visibility location with an available electric outlet and either WiFi or wired internet connectivity.
Electronic Poster as seen at the Teen Center
Los Alamos Portable Gift Certicate
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Ten dollars Even
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Ten dollars Even
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Discover. . . Chamber Checks
To Purchase or for more information,visit the Los Alamos Chamber ofCommerce, call 661-4815, or go toLosAlamosChamber.com
Want someone to wash your dog this summer? Or maybe mow your lawn or pick up and deliver your groceries? These are just a few of the services offered by young entrepreneurs that received Youth Business Grants recently.
Six young men and women ranging in age from 13 to 19 were awarded grants from $250 to $400 by the judges to partially fund the projects. All candidates went through an interview, presented a min- business plan and described how they would be successful and make money.
The award winners include Issac Martinez, 14 of Espanola, who is a repeat winner and will again offer his lawn services. Primary services of Raw Energy will be mowing and trimming. He can be reached at 505-901-0734.
Ashley Garduno, Gardunos Weaving, Chimayo, is also a repeat winner and offers hand woven place mats, table runners, coasters and other products. She wants to carry on the tradition of hand weaving of the Chimayo Valley. She will take orders at 505-614-5082.
Miles Mojica- Freeland, the third repeat winner is providing a new business service this time. He will offer dance lessons with a target market of 13 to 19 year olds. He just completed his first year of college at New Mexico State and is pursuing a Dance major. Contact number is 505-412-0541.
DView is the name of the business chosen by Derek Selvage, 13, and his logo is Seeing Los Alamos through a Teenagers Eyes. Derek plans to offer framed photos he has taken of the surrounding area at different business locations in White Rock and Los Alamos. He will also make postcards from some of the selected prints. Additional information is available by calling 505-412-1715.
Grocery Deliverance is the chosen name for the business chosen by Luke Johnson, 18 of White Rock. He will offer buying and delivery of grocery and or pharmacy products from area stores to residents of White Rock and Los Alamos. Phone number for Lukes services is 505-470-8982.
If you want someone to wash or sit your dog, Spencer Lauritzen, 13 of Los Alamos plans for his business, Spencers Pet Sitting to offer these and other pet services. Spencer really likes animals and a school project this past year was to help raise money and supplies for the animal shelter. Call 505-672-4089 for these services.
UNMLA Small Business Development Center
Los Alamos Commerce and Development Corporation4
Support Young Entrepreneurs
Nearly 30 years after first opening its doors, the Blue Window Bistro is now owned and managed by Melissa Paternoster. Melissa bought it in her senior year at UNM one year ago and has been busy making innovations to offer more to the community through events and services.
Melissa graduated from Los Alamos High School and attended the University of New Mexico where she studied business. She then focused in on pursuing an Environmental Science degree with an emphasis on Sustainability Studies. In her last semester, she heard that the restaurant was for sale, and by June of 2010 she took ownership.