The First Quarter Period of FY 2011.3（Apr. 1, 2010 to Jun. 30, 2010）

TOEI ANIMATION CO., LTD.July 26, 2010

©Akiyoshi Hongo, Toei Animation, TV Asahi, Dentsu

DIGIMON XROS WARS

TOEI ANIMATION

July 26, 2010

02,0004,0006,0008,000

10,00012,00014,00016,00018,00020,00022,000

05001,0001,5002,0002,5003,0003,5004,0004,5005,0005,500

Net Sales 5,068 5,833 7,700 17,100 10,100 20,300

Operating Income 796 866 400 1,400 1,200 2,100

Ordinary Income 910 1,030 500 1,500 1,300 2,300

Net Income 539 649 300 900 800 1,300

FY '10/031Q Resutlt

FY '11/031Q Result

FY '11/032Q Initial

Plan

FY '11/03Initial Plan

FY '11/032Q Revised

Plan

FY '11/03Revised Plan

1-2

FY2011.3 First Quarter Results and upwardly revised Plan for entire FY2011.3 (Consolidated)

©Eiichiro Oda/Shueisha, Fuji TV, ABC, Toei Animation

GoingStrong

Initial plan for FY 2011.3 upwardly revised due to successful One Piece and Pretty Cure.

Same Periodof last year

Initial Plan forFY 2011.3

Revised Plan forFY 2011.3

Net Sales

(Million Yen)

Income

TOEI ANIMATION

July 26, 2010

0

500

1,000

1,500

2,000

2,500

3,000

Net Sales 2,884 1,850 1,391 2,186 729 1,692 73 114

Operating Income 520 12 553 1,021 2 56 27 32

FY'10/03

FY'11/03

FY'10/03

FY'11/03

FY'10/03

FY'11/03

FY'10/03

FY'11/03

First Quarter Results, Segment Breakdown-Consolidated-

(Million Yen)

＊Numbers for each segment include intra-company sales

Film Licensing Sales of Goods

2-1

Movies 341 139 Japan 1,115 1,952Sales of Goods 729 1,692

Others (Events) 73 114

TVs 611 595 Overseas 276 233

DVDs 648 372

Overseas 1,013 428 Japan 3,788 5,038

Others 269 314 Overseas 1,290 805 13.8%

86.2%Ratio

Segment Breakdown

Others

（Japan / Overseas Net Sales Comparison）

TOEI ANIMATION

July 26, 2010Sales Estimate by Segments-Consolidated-

FY’10/03

Result

FY ’11/03 Plan

InitialPlan

Revised

Plan

Net Sales 20,960 17,100 20,300

Operating Income 2,328 1,400 2,100

Ordinary Income 2,522 1,500 2,300

Net Income 1,448 900 1,300

Film 9,762 8,900 8,900

Movies 1,992 *** ***

TVs 2,246 *** ***

DVDs 2,119 1,100 1,600

Overseas 1,916 2,700 2,600

Others 1,487 *** ***

Licensing 6,794 4,700 6,500

Japan 4,672 3,300 5,200

Overseas 2,122 1,400 1,300

Sales of Goods & Others 4,438 3,500 4,900

Japan Total 16,956 13,000 16,300

Overseas Total 4,038 4,100 4,000

0

5,000

10,000

15,000

20,000

25,000

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

Net Sales Operating Income

Ordinary Income Net Income

Our Plan for FY ending March 2011

2-2

・One Piece & Pretty Cure going strong・One Piece Blu-ray & DVD’s strong pre-order・Transitional Period by changes in profit structure・Continuous severe business environment

‘10/3‘09/3‘08/3 ‘11/3

(Million Yen)

(Million Yen) IncomeSales

Plan/Result Plan/Result Plan/Result Initial Plan/Revised Plan

TOEI ANIMATION

July 26, 2010

0

2,500

5,000

7,500

10,000

12,500

15,000

17,500

20,000

22,500

25,000

99 00 01 02 03 04 05 06 07 08 09

Overseas

Events and others

Sales of Goods

Licensing（Japan)

Others

DVDs

TVs

Movies

Operating Income

Growth during the past decade and Changes in Profit Structure

3-1

2000 Worldwide hits of Digimon & Dragon Ball made sales overseas cash cow along with licensing sales in Japan.

2002 Launched DVD biz. Success of Dragon Ball DVD Box set made it top 3 business segments.

2007 Internet and mobile phone distribution started on expansionary trend.

2009 Theatrical movies in excellent shape such as record-setting One Piece movie Box Office (4.8 Billion yen)

(Million Yen)

Sales（FY）

2004 Along with the launch of Pretty Cure, licensing sales in Japan and sales of goods expanded. Also introduced SAP system.

2004 By setting up local offices in Los Angels and Paris the year before, international sales recovered.

TOEI ANIMATION

July 26, 2010For Future Growth

Instead of avoiding the risk at era of reform, we invest aggressively into new project and aim for a next hit.

3-2

Sowing the seeds for the businesses of the future

07 08 09

TOEI ANIMATION

July 26, 2010Promotion of Movie Business

Movie marketMovie market

・year to year raise overall・One Piece Box office exceeds 4.8 Billion yen

・Avatar marks world #1 Box office record・Disney’s Alice in Wonderland in good form・3D brings increase in admission

Movies

TV

Merchandises

DVD

Others Internet Mobile

TVOverseas

4-1

020406080

100120140160180200220

00 01 02 03 04 05 06 07 08 09

(Billion yen)

Movies

Create spillover effects on

other projects

Create spillover effects on

other projects

Others

Expansion of multi development

Build upBrand

Hit

To go over the limit of TV exposure

©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation ©2009 One Piece Production Committee 4-1

TOEI ANIMATION

July 26, 2010

Thriller Restaurant the Moviewill premiere on August 21, 2010

Main cast ／ Ayano KudoWon the both Grand Prix and the prize

in the model category at the 12th All Japan Beautiful Young

Girl Contest.

Movie Lineups for this Fiscal year

Other titles:

Yet-to-be- announced

titled are under development

4-2©2010Thriller Restaurant the Movie Production Committee©2010Heartcatch Pretty Cure! the Movie Production Committee

Osamu Tezuka’s Buddha－Akai Sabakuyo! Utsukushiku－

will premiere on May 28, 2011

Osamu Tezuka’s Buddha－Akai Sabakuyo! Utsukushiku－

will premiere on May 28, 2011

Nintendo DS videogame Favorable sales

Heartcatch Pretty Cure! The Moviewill premiere on October 30, 2010

TOEI ANIMATION

July 26, 2010Set Eyes on Global Market

GAIKINGGAIKING

CAPTAIN CAPTAIN HARLOCKHARLOCK

Announced on March 25, 2010: 2 Full ＣＧ

works

©Toei Animation ©Leiji Matsumoto,Toei Animation

Develop works setting eyes on Global market

Build new business

Partnership & model

Existing Business(Export)

Sales Increase In Overseas

Business Joint Production with Shanghai Media Group and Toonmax(China)New Animation Feature Ikkyu-san

Premieres in China in February 2012!

NewNewBusinessBusiness

5-1

TOEI ANIMATION

July 26, 2010North American Market

5-2

May 24, 2010 Nicktoons（Cable network）Mon. – Thu. 8:00p.m.

Fall 2010 The CW（TV network）Saturday morning block

0

1,000

2,000

3,000

4,000

5,000

6,000

Asia 1,076 1,247 1,224 1,070 780

Europe 1,395 1,413 2,124 1,951 1,507

Latin America 381 232 277 117 261

North America 2,035 863 678 926 1,490

'06/3 '07/3 '08/3 '09/3 '10/3

（Million Yen）Our Overseas Sales

Launch in the U.S.Launch in the U.S.

Taichi ChasersTo be launched in the last half in 2011 on The CW

May 18, 2010 DVD & Blu-ray releaseJune 2010 Nintendo DS

videogame release

©Bird Studio/Shueisha, Fuji TV, Toei Animation ©KBS/TOEI ANIM./DONGSEO UNIV./ICONIX/JM ANIM.

Dragon Ball Z Kai

TOEI ANIMATION

July 26, 2010Further Expansion of TV Animation

Catch on in the battleground of Catch on in the battleground of Sunday Morning Time SlotSunday Morning Time Slot

Heartcatch Pretty Cure!

Refresh characters and story every year

to gain new fans

One Piece10th anniversarykeeps high rating

Evening on TuesdayEvening on Tuesday

Started fromJuly 6, 2010

Dragon Ball KaiDigital Remaster thepopular title in 80’s to 90’s

6-1

Power Rangers VSBattle Spirits

Power RangersKamen Rider W

TV A

sahiFuji TV

TV Tokyo A

nime B

lock

6:307:007:308:008:30

9:00

9:30

10:0010:30

Marie & Galiver.2.0

My 3 Daughters-Okawariparetai-

17:30 on TV Tokyo19:20 on NHK

educational CH.

Digimon XROS WARS

Strategic titleStrategic titlefor for

boys audienceboys audience

©ABC, Toei Animation ©Bird Studio/Shueisha, Fuji TV, Toei Animation ©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation ©Purittu Matsumoto, Shufunotomosha, 3 Daughters Project ©NHK Educational, Toei Animation ©Akiyoshi Hongo, Toei Animation, TV Asahi, Dentsu

19:27 TV Asahi

Brand newBrand new

TOEI ANIMATION

July 26, 2010One Piece / Heartcatch Pretty Cure!

6-2

・Merchandise: Excellent

・July 18: “Marinford Saga” beginswith new opening

Jigsaw PuzzleHigh-end

Figure

・Events: ExcellentEvents at

House Tenbos7/15～

Attraction show at USJ 7/17～

・Blu-ray・DVD: Excellent

BD&DVD Strong World8/27～

Log Collection(DVD Box of TV episodes)7/23～

・July 18: Third Precurejoins the team

・New movie Premiere on 10/30

・Blu-ray・DVD: Excellent

BD&DVDAll Stars DX２

7/21～

・Merchandise: Excellent

©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation ©2009 One Piece Production Committee, ©ABC, Toei Animation©2010 Pretty Cure All Stars DX2 the Movie Production Committee ©2010 Heartcatch Pretty Cure! the Movie Production Committee

TOEI ANIMATION

July 26, 2010DIGIMON XROS WARS

7-1

New Series DIGIMON XROS WARSon TV Asahi Network, from July 6, 2010

Digimon Adventure1999

Digimon Adventure 022000

Digimon Tamers2001

Digimon Frontier2002

Digimon Data Squad2006

Digimon Series

©Akiyoshi Hongo, Toei Animation, TV Asahi, Dentsu ©Akiyoshi Hongo, Toei Animation

Worldwideblockbuster series

returns！

Merchandise

Digimon Xros LoaderOctober, 2010~

CardgameAug, 2010~

TOEI ANIMATION

July 26, 2010Challenge for New Media

7-2

３D３D

DVD / BDDVD / BD

VODVOD

MovieMovie

ＴＶＴＶ

PortableDevicesPortableDevices

3D

VOD

Active development on robust new media

Pump proper title for each media to gain multi-use merit

Release7/21/10 New titles under

development

Portable Devices

PlayStationStore

Wii

Release 8/27/10

StrongPre-Order

©2010 Pretty Cure All Stars DX2 the Movie Production Committee ©2009 One Piece Production Committee ©Eiichiro Oda/Shueisha, Fuji TV, Toei Animation © Takehiko Inoue, IT Planning, Toei Animation, ©Buronson & Tetsuo Hara/NSP, 1983 ©Toei Animation 1987