july 23, 2014

From Servers to Soccer Moms: The Consumerization of Technology

Bob WilliamsSenior Manager,Midmarket Segment Marketing

July 23, 2014

© 2011 Avaya Inc. All rights reserved. 22

Agenda Background Consumerization of Technology Major Trends How Avaya is Responding


Bob Williams

Education: Stanford & UC Boalt Hall Law School Lawyer, Venture & Public Fin. – Riordan & McKenzie Investment Banker – Fitger & Co. Startup CEO – Conversive, Inc. Midmarket Segment Strategy – Avaya, Inc.

Multiple Roles in the Technology Field

Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies


Consumerization of TechnologyThe Mega-Trend


Single-Purpose Location-dependent Infrastructure dictates experience IT provisions for all

Consumerization of Technology

Multi-threaded Mobile, virtual End user customizes experience End user buys

From: To:

Changing Business Technology Acquisition, Deployment & Use

6Avaya – Proprietary. Use pursuant to your signed agreement or Avaya policy.

Consumerization of Technology – IT Managers

Here’s our midmarket tech buyer, courtesy of a thread in the Spiceworks community…

“Myself in particular, I am the sole IT Admin for a medium sized construction contracting business. However, I handle everything from Networking, Security, Help Desk, Application Support , Server Administration dealing with Virtual and non-virtual boxes , Managing exchange servers, Website and FTP development, Print services, pretty much anything you can think of, as-well as Contract work for certain CCTV projects dealing with Juniper switches. I myself, am having trouble putting a label on myself…”


The Four Major TrendsHow Consumerization is Taking Place


Four Important Forces areChanging the Marketplace

Mobility Social

Cloud Big Data

ResourceSharing

SharedExperiences

Accessfrom

Everywhere

Massive & Predictive


Trend 1: MobilityWork, play and communicate

in the palm of your hand


Smart Phones Go Mainstream in 4 YearsOver 50% of US Adults as of 2013


Mobility is Changing the World Mobile phones will

exceed world population in 20141

40% of US Information workers regularly work remotely2

Info workers typically use at least 3 different mobile devices3

40% identify mobile phone as their primary business device4

60% of Info worker devices are both business & personal5

In 2014, sales of smartphones and tablets will exceed PCs by 8:16

1. http://www.cable.co.uk/news/gsma-says-mobile-connections-will-match-world-population-by-year-end-801723483/2. (Forrsights Workforce Employee Survey, Q2 2012) 3. Avaya Survey of Consumers in US and UK.

4. Frost and Sullivan, Boost the Bottom Line with Mobile UC;5. Forrester, “Info Workers Using Mobile And Personal Devices For Work Will Transform Personal Tech Markets” February 22, 2012:6. http://techcrunch.com/2014/01/07/gartner-2-5b-pcs-tablets-and-mobiles-will-be-shipped-in-2014-1-1b-of-them-on-android/

http://www.cable.co.uk/news/gsma-says-mobile-connections-will-match-world-population-by-year-end-801723483/





BYOD Empowers End Users

Using a growing variety and number of devices to get work done.

Bringing their own technology to work or using it for work

Blending work and personal tasks and devices

Embracing vendors new to enterprise IT, such as Apple and Dropbox

Empowering themselves to invent new business tactics and strategies

Information workers move into the driver’s seat

Forrester, Info Workers Will Erase The Boundary Between Enterprise And Consumer Technologies


Trend 2: Social NetworksSharing opinions & experiences


Social Media not just for Kids

http://www.smartinsights.com/wp-content/uploads/2013/12/2014-social-media-stats.png


Social Media Changing Sales & Service Buyers are now 50% of the

way through the decision process before they ever speak to a salesperson

80% of B2B customers follow social media content

32% of B2B customers create social media content, including ratings, reviews, blogs & tweets

Social Media drives new service expectations

By 2017, 80% of Fortune 500 companies will have an active customer community, up from 30% today.


Trend 3: Big DataTracking & Predicting


Data & Analytics Big Data spending is

exploding, growing by 30% in 2014, to $14+ billion.

Big Data is focused on further enabling and monetizing social and commercial interactions

Google ads are an example Big Data at work on your click-stream

Data is now cloud-enabled


Big Data =Transactions + Interactions + Observations

http://hortonworks.com/blog/7-key-drivers-for-the-big-data-market/


Big Data Powers the Net, Watches You OnlineData Powered:

Dropbox: 300 million users

Ebay: 650 million items, predictive

eHarmony: 26 million users, predictive

Firefox Lightbeam Reveals:

30 3d party sitesconnected to browser when viewing CNN

http://www.google.com/url?url=http://www.underconsideration.com/brandnew/archives/new_logo_for_dropbox.php&rct=j&frm=1&q=&esrc=s&sa=U&ei=rcqoU6bWDsjtoATB24HoCw&ved=0CCAQ9QEwBQ&usg=AFQjCNHtGbDfQE7gwG-FK9jnm--scB0K0w


Trend 4: Cloud Computing& Deployment Strategies


Where is the Cloud? Personal Data & Applications

Publicly-Hosted Data & Applications

Privately Hosted Company Data & Applications

Corporate cloud spending will exceed $100 billion, growing by 25% in 2014


Cloud Adoption is Slow for Small Business (< 100) Email is most popular Data backup, personal

productivity are next 10% is maximum rate

of adoption Most apps 5% or less

adoption rate


Midsize Businesses Adopt More Cloud MSFT Office 365 top

application – 27.1% Median adoption 16% Top 10 apps all over

10%


Enterprise Businesses Adopt Most Cloud MSFT Office 365 top

application – 28% Median adoption 22% Top 10 apps all over

20%


Who Else Likes Cloud?

Growing Vendors

Single codebase saves money

Lower up-front expense Sell online Minimal sales team Many pricing models Easy to adopt

Venture Investors

Lower initial investment Lower risk Validate traction Invest in brand &

marketing, not sales

Analysts

Cutting edge Vision statements Bold stands possible

http://www.bankruptcy-toronto.ca/wp-content/uploads/2013/03/dollar-sign-shutterstock_65916643.jpg

http://www.perfectgiftsonline.co.uk/Assets/Trophies2u/User/7191-ATX%20Basalt%20Black%20Ball%20Pen.jpg

http://www.perfectgiftsonline.co.uk/Assets/Trophies2u/User/7191-ATX%20Basalt%20Black%20Ball%20Pen.jpg


How Avaya is Responding

Avaya - Proprietary. Use pursuant to your signed agreement or Avaya policy. 27

Design Goals: Simplicity, CompletenessA Complete Solution for Midsize Companies

Avaya Comprehensive Midmarket SolutionBuilt on IP Office - Power with Simplicity and Value

Contact Center Collaboration

Security Networking

UC, Mobility and Voice

Services


THANK YOU

Bob [email protected]

july 23, 2014

Documents

avaya policy

avaya proprietary

avaya survey of consumers

remotely2 info workers

us information workers

technology fieldforrester

business personal5

mobile uc5