july 2014 chamber of commerce presentation - 10 things every company should know about google
DESCRIPTION
There is no magic to getting to becoming number #1 on a Google search. Google wants to give searchers the results that will most please them, because they want people to come back to Google when they want to find anything online. If you want your business to get more leads and customers from people searching online, then you need to understand how Google chooses the top websites when someone searches. This presentation does not have any secrets. It’s just the facts about how Google looks at your website and what you can and should be doing be more visible to your market online.TRANSCRIPT
#1 Search and Search Placement are Important
Based on a study by Catalyst Search Marketing in 2013 using 17,500 termsrelated to consumer packaged goods
#2 Google Wants to Make Your Customer Happy
• Relevant• Authoritat
ive• Local
#3 What is Relevant
Be the Search!
#4 What is Authoritative
LinksSharesReviewsBlog Posts
#5 How to Be Local
Moz.com/Local
Info group, Neustar Localeze, Acxiom, and
Factual
schema.org
#6 It’s A LOT more than Websites
http://moz.com/blog/mega-serp-a-visual-guide-to-google
Placement = Bid x ClickThroughRate
1 2
3
#7 Google Wants to Make Money
6
45
#8 AdWords
• Keywords• Text or Display
• PayPerClick (PPC)• PayPerMille (PPM)• Connects to Analytics
#9 Search and Social
#10 Search is Personal
What to Do Next
•Visit AJSingerStudios.com
•Download “Learn SEO from the Experts”
•Request a Consultation
•Moz.com
•Moz.com/local
•searchengineland.com
•HubSpot.com
Resources
Please Be in Touch
•ajsingerstudios.com to download Learning SEO from the Experts
•@aj613
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Would Love A Good Review
•google.com/local
•search for AJ Singer Studios