juliane pötzsch - american public transportation … pötzsch swm/mvg, sustainability, quality and...
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New perspectives on sustainable public transport in Munich
Juliane PötzschSWM/MVG, Sustainability, Quality
and Energy ManagementMunich, Germany
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Presentation Overview
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City of Munich
Münchner Verkehrsgesellschaft (MVG)
Changes in the transport industryGrowing populationMunich‘s modal shareSharing economy on the rise
Adapting to a changing worldNew structures Improving existing structuresCustomer-oriented projectsPlanning and Networking
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City of Munich
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Popular tourist destination(12.9 M overnight stays in 2013)
Size: 119.97 sq mi (Boston: 89.63 sq mi)
Capital and largest city in Bavaria
1.47 M residents (third largest city inGermany)
European ICT Pole of Excellence 2014:best performing activities in the ICTsector, R&D and innovation
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Germany’s second-largest municipal transport company
Full subsidiary of Stadtwerke München (public utility company): water, electricity, natural gas, (district) heating and telecommunications, public transport
Provides infrastructure planning+ building and operating services (underground, bus and tram)
Approximately 3,000 employees
Münchner Verkehrsgesellschaft (MVG)
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MVG- Facts and figures
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Passengers (2013) 544 MSize of transport region 168 sq miNo. of underground lines 7No. of tram lines 13No. of bus lines 69
Rolling stockUndergroundTramBus(+ Private MVG Bus Partner
564108275193)
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MVG -
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Changes in the transport industry -taking account of increasing mobilityrequirements
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Growing population in Bavaria & Munich
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Nine passenger records in nine years; 2004-2013: +84 M passengers
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Munich‘s modal share
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Public transport very popular – makes up a third of all journeys:
75% of 18-25 year-olds use public transport on 4-7 days a week42% of 26-34 year-olds use public transport on 4-7 days a weekOnly 4% never use public transport
30.4% 12.7% 24.6% 25.5% 6.8%
26.5% 11% 24.9% 27.5% 10.1%
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Sharing economy on the rise
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Current trendSharing of goods rather than ownership
Increased use of bike and car sharing
Why is car sharing popular?More people now live in cities than in the countryside – less dependent on constant access to a carCar less of a status symbol; owning a car is not sustainableCar in the city is a hassle: little parking space, busy roadsAll the benefits of a car without costs of maintenance
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Adapting to a changing world -future-proofed and customer-oriented mobility
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New structures to create transit-oriented and transit-supportive development
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Becoming a multimodal transport and service provider
GoalsBetter multimodal connectionsImprove relationship withexisting customersFind new ways to potential customersSecure own stake in shareeconomy
ProjectMVG as the overall service provider for multimodal transport
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Carsharing and bike sharing
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ProjectsCarSharing: App displays both public transport stops and current locations of various carsharing cars; with the option of booking both through the app
MVG bike sharing: to be introduced in 2015
GoalsImprove the overall transport situation (each carsharing carreplaces about four private cars)Alleviate problem of bicycle ban on public transportSales through us: discounts for customers with travelcards
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Current projectsTesting hybrid and electric buses
In progress “Mobility hubs“ connect different modes of transport: public transport, bike & car sharing, cabs
In the planning stageIntegrate all products in our app (e.g. include charging stations)
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E-Mobility
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Improving existing structures -new vehicles and infrastructure development
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New vehicles
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Underground: C2-trainsTram: Avenio
Low Floor VehiclesMore space/ multifunctional zonesEnergy recovery when brakingPassenger information systemLED displays/ interior lighting of the vehicle and light strips (underground)
Buses with trailers: Bus (40 ft) + trailer (37 ft)
Low Floor VehiclesUp to 30% more space/ multifunctional zonesFlexible solution for capacity problems
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ProjectImprove punctuality and journey timesIncrease public transport’s competitiveness
How? Signal priority for buses and tramsBus bulbs in order to ensure priority for public transportBus lanes/ tram tracks separated from road network
Results
Bus and tram prioritization
Increased average speed+ 22% (from 10.25 mph to 13.05 mph)Growth in passenger numbersUp to 26% (depending on line)
Increased efficiency- $5.4 M operational costs/year - 14% vehicle requirement
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Improving our infrastructure
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New underground Line U9
Reduce pressure on stations in city centreNew direct connections, e.g. to soccer stadium
Sendlinger Tor und Marienplatz
Steinhausen
Supporting thedevelopment of a completely newareaConnecting existinghouseholds andbusinesses
Modernisation of station to improve accessibility and passenger flow and increase capacity
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Customer-oriented projects
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Welcome pack for new residents
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ProjectSend out welcome packs to new residents
GoalsIncrease knowledge about our public
transport systemWin new customers Improve company image
2012/ 2013
Householdscontacted
41,160
Response rate 22 %
Trial ticketsordered
3,229
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School children project
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¨Mobi-Race¨ school projectInteractive classes for 10-12 year-olds2-3 school days; public transport rally on final day
GoalsSupport independent use of public transportTeach safe and considerate traffic behaviourIncrease affinity towards environmentally friendly
transport
I feel much moreconfident usingpublic transport
now. Mobi-Race isfun!
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Senior citizen project
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ProjectSenior citizens make up approx 30% of MVG customersPublic transport training in small groups forsenior citizens in MunichTrained staff and extra bus on location
GoalsIncrease confidence for use of publictransport (e.g. teach how to prevent falls on buses, practice boarding and alighting,…)
Thank you for takingsuch good care ofyour customers!
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And finally…
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Planning and Networking
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VDV Association of German Transport Companies
SustainableDevelopment Commission
Subcommitteefor SustainableDevelopment
Infrastructure Planning,
developing newpolicies (climate, air
quality, noise,…
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MVG operating
costs (drivers, sales)
Fare revenues
MVG revenue
Public funding
State Bavaria
SWMSWM infrastructure costs
MVG operating costsSWM operating services for MVG
Services provided by private bus partners for MVG
Use of SWM infra-structure
95 %
5 %
TaxpayerPassenger
Munich
If applicable: profit transfer to SWM
grants for student and disabled tickets
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