judgegill credentials lite version
DESCRIPTION
Details of some of our work with Virgin Media, adidas, Fred Perry, SanDisk and MTSTRANSCRIPT
![Page 1: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/1.jpg)
JudgeGill
![Page 2: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/2.jpg)
![Page 3: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/3.jpg)
![Page 4: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/4.jpg)
![Page 5: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/5.jpg)
Our challenge
To create a distinctive stand alone store for Virgin Mobile that represents the brand’s values and is a destination for Virgin Mobile’s core customer - 16-24 year olds.
Our solution
A lifestyle store that focuses on entertainment, celebrates youth culture and embraces mobile lifestyles
![Page 6: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/6.jpg)
Environments for brands
![Page 7: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/7.jpg)
Environments for brands
![Page 8: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/8.jpg)
Environments for brands
![Page 9: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/9.jpg)
![Page 10: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/10.jpg)
Our challengeto re-design adidas’ sport performance retail concept - evolving key elements of the store’s dna, whilst creating a store that stays true to the adidas brand and delivers a more emotionally-charged, sports inspired atmosphere.
Our solutionthe sport performance stadium concept - a retail strategy, store design and communications platform that brings the adidas brand attitude ‘impossible is nothing’- to life.
![Page 11: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/11.jpg)
![Page 12: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/12.jpg)
![Page 13: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/13.jpg)
![Page 14: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/14.jpg)
![Page 15: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/15.jpg)
![Page 16: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/16.jpg)
![Page 17: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/17.jpg)
![Page 18: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/18.jpg)
![Page 19: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/19.jpg)
Adidas - Sports Performance
Feedback
Effectiveness
“The new Sport Performance environment is innovative and delivers our brand values. JudgeGill has created a consumer experience that’s easy to navigate… has impact and offers a more consumer-friendly environment” Ted Mager, adidas AG
A DBA Design Effectiveness Award winner, the new design performed exceptionally well in consumer research and had a huge impact on sales - with some stores outperforming their older counterparts by over 100%
![Page 20: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/20.jpg)
Our challengeCreate an engaging, interactive in-store brand experience for adidas that reinforces its brand promise, boosts the store’s sporting credentials and positions adidas as a genuinly innovative sports brand
Our solutionmiCoach Core Skills: an innovative, unique retail experience that invites visitors to adidas stores to test their core athletic skills using a range of exciting, interactive tools.
![Page 21: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/21.jpg)
Environments for brands
![Page 22: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/22.jpg)
![Page 23: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/23.jpg)
Environments for brands
![Page 24: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/24.jpg)
![Page 25: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/25.jpg)
“Core skills is a fantastic embodiment of the adidas brand promise. Visitors to our Paris and Beijing stores have been queuing to use the test machines. It’s succeeded in creating a more emotional, sports atmosphere in the store” adidas AG
7,500 active users completing over 23,523 tests since launch (in Beijing, Berlin and Paris), averaging 300 users per week,88% returning visits.On-brand: over 75% of visitors said that Core Skills shows adidas’ dedication to sports
Adidas - Core Skills
Feedback
Effectiveness
Signed up: 8095Activated account: 3250
Total Number Tests: 23523Beijing Total: 18995Paris Total: 2142Berlin Total: 2220
Male: 19617Female: 3908
Male Basic: 19042Female Basic: 3846
Male Pro: 574Female Pro: 62
Website: 155,637 visitsUnique 5923Visitor loyalty: 201+ visits, 67.2%Returning visits: 88.11%
![Page 26: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/26.jpg)
![Page 27: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/27.jpg)
![Page 28: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/28.jpg)
![Page 29: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/29.jpg)
![Page 30: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/30.jpg)
![Page 31: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/31.jpg)
![Page 32: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/32.jpg)
O2 Wireless
- Over 19,000 people passed through the SanDisk photobooth over the 4 days of the festival - that's 21% of all festival attendees
- Over 10,500 meaningful engagements with consumers i.e they were Slot educated and had a full demo
- Post-wave research demonstrated that brand awareness of SanDisk increased by over 40% with the core target of 18-28 year olds but more importantly the propensity to purchase a SanDisk memory card in the following 3 months increased by over 50%
Way Out West
- Over 4,500 consumers used the photobooth over the 2 days of the festival - over 25% of all attendees
- 1,200 video mixes were downloaded from the video kiosks
- Over 3,000 meaningful engagements between Slot Spotters and consumers
- Over 25,000 photos were uploaded to the festival photo gallery SanDisk sponsored, MySpace, WakeUpYourPhone.com and Telia's (Swedish MNO partner) website, plus videos to YouTube
- SanDisk marketshare in mobile memory increased 12% over Q3/Q4 08 in the Nordic region
Sandisk - Client data
![Page 33: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/33.jpg)
Our clientMTS - the largest mobile phone seller in Russia with91 million subscribers and1,400 branded outlets
Our briefBring the MTS brand promise - ‘always offering the customer more’ - to life through MTS stores; engage a wide rage of mass market customers and raise product awareness
![Page 34: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/34.jpg)
![Page 35: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/35.jpg)
Environments for brands
![Page 36: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/36.jpg)
![Page 37: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/37.jpg)
Environments for brands
![Page 38: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/38.jpg)
![Page 39: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/39.jpg)
![Page 40: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/40.jpg)
“Clearly there was a big disconnect between the MTS brand and the existing, functional store environment. We needed to devise a retail, communications and environmental strategy that would result in an engaging store experience that was less focused on basic service and more focused on sales and education”
A retail destination for all mobile needs - a first for the Russian high street and living embodiment of the MTS brand
Our challenge
Our solution
MTS
![Page 41: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/41.jpg)
Our challengeTo put Fred Perry on the ‘retail map’ with an engaging store design that puts consumers in touch with Fred Perry’s rich history as well as it’s future as a fashion-savvy brand
Our solution‘Authentic’ store concept - a blueprint for a store roll-out that evolves with the brand
![Page 42: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/42.jpg)
Environments for brands
![Page 43: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/43.jpg)
Environments for brands
![Page 44: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/44.jpg)
![Page 45: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/45.jpg)
![Page 46: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/46.jpg)
![Page 47: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/47.jpg)
“The Fred Perry store [..at Westfield..] shows how, with thought and decent design input,
a brand can more than keep pace with the best that retailers can offer…”
www.Retail-Week.com
Like for like profit up by 126% Cheshire Oaks post fit-out
turnover per sqm up by over 37% Covent Garden post fit-out
Feedback
Effectiveness
Fred Perry
![Page 48: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/48.jpg)
![Page 49: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/49.jpg)
![Page 50: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/50.jpg)
![Page 51: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/51.jpg)
![Page 52: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/52.jpg)
![Page 53: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/53.jpg)
![Page 54: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/54.jpg)
![Page 55: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/55.jpg)
![Page 56: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/56.jpg)
![Page 57: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/57.jpg)
![Page 58: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/58.jpg)
ProcessWe’ll help you put in place a strategy that goes on delivering an on-brand experience over time.
Our process is focused on five stages – identifying the issues, defining the strategy, designing the experience, delivering the project then helping you improve and adapt it over time .
Environments for brands
![Page 59: JudgeGill Credentials Lite Version](https://reader035.vdocuments.mx/reader035/viewer/2022062615/548ce1e5b47959f4268b4934/html5/thumbnails/59.jpg)
© JudgeGill Limited 2009