juan a. giner, innovations in newspapers - interfacing innovation brussels
DESCRIPTION
Juan A. Giner presented Innovations in newspapers at the Iterfacing Innovation conference BrusselsTRANSCRIPT
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ECJ SEMINARINNOVATIONS IN
NEWSPAPERS
JUAN ANTONIO GINERINNOVATION
President and Founder
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WHAT WE DO AND PUBLISH
INNOVATION
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2009 INNOVATIONS IN NEWSPAPERS
“This annual report demonstrates powerfully how newspapers around the
world are being reinvented in the digital age”
“
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THE O GLOBO MESSAGE: MORE THAN PAPER…
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HOW TO KILL A NEWSPAPER
1
BE DULL & BORING
INNOVATION
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HOW TO KILL A NEWSPAPER
2
CHANGE SLOWLY
INNOVATION
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HOW TO KILL A NEWSPAPER
3
PUBLISH YESTERDAY’S NEWS
INNOVATION
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HOW TO KILL A NEWSPAPER
4
DON’T TAKE ANY RISK
INNOVATION
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HOW TO KILL A NEWSPAPER
5
EXPECT DIFFERENT RESULTS DOING THE
SAMEINNOVATION
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HOW TO KILL A NEWSPAPER
6
INSULT YOUR READERS
INNOVATION
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HOW TO KILL A NEWSPAPER
7
LIE TO ADVERTISERS
INNOVATION
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HOW TO KILL A NEWSPAPER
8
PLEASE POLITICIANS
INNOVATION
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HOW TO KILL A NEWSPAPER
9
COVER BUILDINGS
INNOVATION
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HOW TO KILL A NEWSPAPER
10
DON’T INTERACT WITH YOUR AUDIENCE
INNOVATION
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HOW TO KILL A NEWSPAPER
11
HAVE BAD PRINTING
INNOVATION
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HOW TO KILL A NEWSPAPER
12
PRINT POOR COLOR
INNOVATION
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HOW TO KILL A NEWSPAPER
13
WRITE LONG
INNOVATION
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HOW TO KILL A NEWSPAPER
14
DON’T CARE ABOUT DESIGN
INNOVATION
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HOW TO KILL A NEWSPAPER
15
DON’T HIRE TALENT
INNOVATION
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HOW TO KILL A NEWSPAPER
16
DON’T FIRE EDITORS
INNOVATION
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HOW TO KILL A NEWSPAPER
17
PAY BADLY
INNOVATION
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HOW TO KILL A NEWSPAPER
18
DON’T INNOVATE
INNOVATION
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HOW TO KILL A NEWSPAPER
19
CASH THE COW
INNOVATION
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HOW TO KILL A NEWSPAPER
20
JUST WAIT AND EXPECT MIRACLES
INNOVATION
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SO... WHAT TO DO?HAVE AND
IMPLEMENT WILD IDEAS
INNOVATION
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WILD IDEASTHE FUTURE IS HEREA PROTOTYPE FOR A NEW KIND OF HIGH
QUALITY NEWSPAPERINNOVATION
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PROTOTYPING THE FUTURE
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LESS TALKING, MORE DOING
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LESS MEMOS, MORE DEMOS
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NEWS CAVIAR
INNOVATION
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JOURNALISM CAVIAR
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30/30
LESS OF MOREMORE OF LESS
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30/30
A DAILY GRAPHIC THE ECONOMIST
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A POCKET NEWSZINE
DEEPSHORTHANDYSMARTSHARPNEWSYBOUNDPUNCHYFRIENDLYANALYTICDIFFERENTFULL COLORCOMPELLINGEASY TO READ
30/30
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BECAUSE TODAY IT’S MORE
IMPORTANT TO BE THE BEST
THAN TO BE THE FIRST
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HANDY
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EASY
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NEWSY
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COMPELLING
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SHORT
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LONG
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ANALYTIC
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PPUNCHY
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SHARP
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AN ADVERTISER’S DREAM
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THE FORMAT OF
THE FUTURE IS
3030
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YOUNGER
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DIFFERENT
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THE SECRET? EDITING, EDITING, EDITING!
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THANK YOU!
WWW.INNOVATIONSINNEWSPAPERS.COM
©JUAN ANTONIO GINER
+1-757 839 4928