jrn 302: introduction to graphics &visual communication - repetition - exam 1 review tuesday,...
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JRN 302: Introduction to Graphics &Visual Communication- Repetition- Exam 1 Review
Tuesday, 10/13/15
Class Objectives
Lecture Design principle: Repetition Exam 1 Review (but exam isn’t until 10/27)
Homework: SM Graphics due at the end of class this
Thursday
Design Principle of Repetition
You already use repetition in your work. Look at this PowerPoint slide… Headlines all the same size and weight Add a rule a half-inch from the bottom of
each page Using the same bullet in each list throughout
the project…
Repetition
Goal is to push non-prominent repetition into a visual key that ties the publication together.
Repetition can be thought of as consistency. As you look through an 8 pg. newsletter, it is
the repetition (or consistency) of certain elements that makes each of those 8 pgs. appear to belong to the same newsletter.
If page 7 has no repetitive elements carried over from page 6, then the entire newsletter loses its cohesive look and feel.
What is repeated here? This is a
magazine page… so what elements are repeated on each page of the magazine?
Repetition and pattern
Repetition can also work with pattern to make the artwork seem active and/or have motion Repetition with variation Repetition w/o variation
Repetition w/variety
Same typeface with different colors
Illustrations are all different styles but all funky
Recipes, though, are all in same format
Repetition
Repeat images with contrast in size creating of a pattern
Repeating hues or variations
Directing the Reader where to look
Where does your eye go on the first one? Falls off the design
Second one? Bounces back up
to the name
Repetition and Branding
A function that differentiates products and their source from all other products.
Branding sets your company, product or service apart from the competition
Could include The symbol or logo associated with
a product The name associated with a product Aspects/parts of your business
Repetition and Your Assignments
Repeat, repeat, repeat things that have to do with your brand (that you want people to remember) Repeat these things in your designs
Your logo The colors (use color.adobe.com or write down
your colors= R,G,B is best) The symbols The typeface The look/filter applied to images…