jp│kom: web community - the taming of the shrew
TRANSCRIPT
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Oliver Chaudhuri, Amsterdam, November 8, 2012
Coping with cultural changes and
benefitting from the web community
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The web community:
just like a capricious
and excentric diva?
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Well, can this “shrew” be tamed at all?
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How to attract the “consumer 2.0”?
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Inviting customers
to grumble?
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Pouting – or re-entering
the dialog?
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Promoting products with a
“twinkle in the eye”?
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“We’re not for everyone.
So, love us? Great.
Hate us? Fine.
Not sure? Undecided?
Don’t care?
That’s where we’ve got a
problem. It’s time to get off
the fence, get us on a
sandwich and make a
choice. Are you Miracle
Whip? Pick a side.”
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Selling competence instead of products?
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Knowing what’s best for the customer – or
embracing his knowledge?
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Provide opportunities for users to share their
views, comments, and recommendations
(even if they are critical)
Talk to people in the same way that you would
talk to real people (in a professional situation)
Embrace users’ knowledge and invite them to
interact and network (under your roof)
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