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Strengths

• Nearly Self-owned with $300 in revolving monthly debt. • Able to travel efficiently for long distances at a cost that allows for investments into opportunity. • Able to create, record and produce cost-effective and industry quality material.

Opportunities

• Small/Mid Size Blues Festivals• Music Licensing for independent productions (games, movies, etc.) • Growth outside of the local market by utilizing dedicated fan base

Threats• Potential for ill-committed band members that may not fully support the name. (Not being a “band”, but being a musician “for the name”.) • Venues consistently wanting to pay less.

O

Weaknesses

• Frequent turnover of band members has impeded musical cohesion in the group. • Rather ineffective at creating new work and expanding the client list. • Management skills suffer due to compassion rather than business focus.• Inconsistent management traits due to overloading of responsibilities.

JP3 SWOT ANALYSIS