jozi fm gospel fest - text-2-screen sms report by enitiate integrated solutions( temp) 9 dec10
DESCRIPTION
This presentation is about a report on the text-2-screen activation services by eNitiate Integrated Solutions during JoziFM Gospel Festival on the 28th of November 2010TRANSCRIPT
9 December 2010
Text-2-Screen Report
by
eNitiate Integrated Solutions © 20102
Photos taken during the event and displayed on AV
screens
eNitiate Integrated Solutions © 20103
Posting of event’s activities on Facebook
eNitiate Integrated Solutions © 2010
Text-2-screen stats
Total SMS’s received during the event
218
SMS’s from repeat cell numbers 89
Unique cell numbers 129
Repeat cell number/total SM’s 41%
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Comment:•The percentage of SMS’s from repeat cell numbers was unusually high at 41%
•Average is 33%•On closer analysis, it was found that Enkanyezini Funeral Parlour contributed to this high Repeat cell number rate, as shown by table below
•It is assumed that entrepreneurship spirit kicked in and the text-2screen facility was leveraged accordingly
Date & Time Cell NumberMessages11/28/2010 8:37 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2.GFEST11/28/2010 8:39 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2. GFEST11/28/2010 9:07 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2. GFEST11/28/2010
10:02 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2. GFEST11/28/2010 13:14 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2. GFEST11/28/2010 16:48 27762114970 We love u jozi frm Enkanyezini Funerals Zola 2. GFEST
eNitiate Integrated Solutions © 2010
Half-hour SMS Traffic
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SechabaO-BrigadoRebeccaLundi
Number of SMS’s per Half HourRain affected
SMS traffic
eNitiate Integrated Solutions © 2010
Top-ranking words from all received SMS messages on the day
6
Words most commonly
used in texted messages
Comment:•All the top-ranking words in here were used in positive mentions•It is great that Jozi was mentioned most. It clearly indicates that there is strong and positive association between the radio station and the event
eNitiate Integrated Solutions © 2010
Artists that got most mentions in the SMS messages
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Comment:•The artist names were mentioned before and after their individual performances•On the face of it, Lundi was the most favoured artist of the event.
•However, Rebecca and Sechaba performed during the time when it was raining and revelers started leaving. While it may not be quantified, weather certainly had impact on mentions of their names as Half-Hour Traffic graph above shows
eNitiate Integrated Solutions © 2010
Contact us• We would be glad to talk to you for a more detailed
proposal, or answer any questions in relation to our services
• William Seyama, Founder and CEO
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– Tel: 011 612 3176
– Faxmail: 086 655 7970
– Mobile: 082 852 9408
– Email: [email protected]
– Website: http://enitiate.co.za
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– LinkedIn – Bra Willy
– Twitter – Mkhulu1000
– Google – William Seyama
THANK YOU