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TRANSCRIPT
1
Journey to
Certifications
Reno Deschaine, CRMA,
Vice President, Global Professional Certifications
Agenda
• Introductions
• Journey to Certification-
Positioning the Certifications
Portfolio
• Marketing Certifications
• Q&A
Introduction:
Gloria Gibbon, CIA, CFSA, CRMA –
Central New York Chapter
Cindy Kailly-Smith, CIA, CRMA –
Vancouver Chapter
Mel Marcella, CIA –
Nashville Chapter
2
Positioning
the
Certifications
Portfolio
Where we were….
• In 2015, the IIA embarked on a
mission to clearly position and
demonstrate the journey to obtain an IIA certification
• Involved Chapter Leaders
during the 2015 Leadership conference
• Each table tasked with creating
a diagram that demonstrates
the journey to certification
Chapter Leader
Results
3
Chapter Leader
Results
Chapter Leader
Results
IIA Results
4
IIA Results
IIA Results
Focus Group
Results
Comments
• Still confused
• Not sure which certification is right for me
• Doesn’t communicate which way I should go
• Too busy
• Looks like I have to obtain the CIA before I can obtain my specialty certification
5
Regroup
• Back to the drawing board
• Reviewed Chapter Leader input
• Pored over the focus group results
• Redesigned
• Tested
• Approved
The results: The IIA
Certification Pathway
The IIA Certification
PortfolioVideo Presentation
6
What we would like
to know…
After seeing the video, how
many of you in the room
have a better understanding
of the certifications and
professional credentials
offered by the IIA?
What we would like
to know…
Now we would like to hear from Chapter Leaders:
• Marketing Blueprint
• Each table take 7-10 minutes to complete the Blueprint
• Now that we have positioned the Certification Portfolio, how would you market IIA certifications to your members?
Questions
&
Answers