journey of mobility in financial landscape
TRANSCRIPT
![Page 1: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/1.jpg)
Journey of Mobility in
Finance Landscape26.03.2014, Istanbul
Kerem AbucMobile Financial Services
Digital Channels
![Page 2: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/2.jpg)
Agenda
Life Before Digital Revolution
Digital Era
At the heart of Digital World: Mobile
A Typical Day in 2014
Mobile Financial Services
Mobile First
Mobile Payments Skyrocketed
Alternative Payment Methods
Strategies
Mobile 3.0
Digitalization
Before / After
Mobilization
Daily life impact
Mobilization
of
Finance
![Page 3: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/3.jpg)
Digitalization
Before / After
Mobilization
Daily life impact
Mobilization
of
Finance
![Page 4: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/4.jpg)
Life Before Digital Revolution
Banking was driven by;
• capital-deployed
• risk-management competencies
• branch coverage
Communications technology has
been changed drastically with the
digital era
![Page 5: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/5.jpg)
Digital Era
1990
Digital born
2000
Spread to masses
2010
Digital Boom
The way of communication changed radically
• Way of listening to music (via Spotify in 2013)
4,5 B hours streamed
1,5 M times played in a single day – Get Lucky
• Way of reading
Lloyd’s List cease printing after 279 years
• Way of watching
100+ hours of video streamed in each minute via Youtube
![Page 6: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/6.jpg)
Digital Era
1990
Digital born
2000
Spread to masses
2010
Digital Boom
The way of communication changed radically
• Way of listening to music (via Spotify in 2013)
4,5 B hours streamed
1,5 M times played in a single day – Get Lucky
• Way of reading
Lloyd’s List cease printing after 279 years
• Way of watching
100+ hours of video streamed in each minute via Youtube
![Page 7: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/7.jpg)
Digital Era
• Way of banking
%50 US Adults bank online
%33 of bank users only use self-service channels in
Turkey
%80 of all financial transactions occur via digital channels
1990
Digital born
2000
Spread to masses
2010
Digital Boom
![Page 8: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/8.jpg)
7.2B+world
population
3Binternet
userspenetration
by 2015
1,3B+facebook
MAU
241M+twitter
MAU
%96 mobile
penetration
%35internet
userspenetration
Digital Era - World
![Page 9: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/9.jpg)
%30smartphon
e
penetration
%45facebookpenetratio
n
Digital Era - Turkey
76Mpopulation
%42Internet
userspenetration %93
mobile penetration
%30twitter
penetration
![Page 10: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/10.jpg)
Digitalization
Before / After
Mobilization
Daily life impact
Mobilization
of
Finance
![Page 11: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/11.jpg)
Mobile
• Simply defined as on the go
• Always on
• Convenient
• Immediate
2007 Gain strategic importance by Job’s reinvention
2010 Mobile became the primary platform
![Page 12: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/12.jpg)
%93mobile
penetration
450Mwhatsapp
MAU
184Mtwitter
MAU945Mfacebook
MAU
2BSP usage
by 2015
![Page 13: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/13.jpg)
%93mobile
penetration
450Mwhatsapp
MAU
184Mtwitter
MAU945Mfacebook
MAU
2BSP usage
by 2015
![Page 14: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/14.jpg)
A Typical Day in 2014
![Page 15: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/15.jpg)
Digitalization
Before / After
Mobilization
Daily life impact
Mobilization
of
Finance
![Page 16: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/16.jpg)
Mobil Financial Services
SMS BankingMobile
BrowsersNative apps
Mobile first
• MAU in Turkey increased more than %100 in a year.
Why?
• Feel secure
• Ease of use
• Cost sensitivity
![Page 17: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/17.jpg)
Mobile First
• Mobile is evolved
• Mobile first strategy is the new trend – Focused on the needs
• Mobile-only apps are sold for billions
Retail banking with a mobile first approach – Contextual Banking
![Page 18: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/18.jpg)
Mobile First
Retail banking with a mobile first approach in Turkey– Contextual Banking
![Page 19: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/19.jpg)
Mobile Payments Skyrocketed
• Electronic payments are increasing with
double-digit percentage
• M-payment is tripled in 3 years
• According to Mastercard, all payments will be
digital in 10 years
WHY?
• Penetration of smart phones
• Increase of Internet usage
• New technologies
![Page 20: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/20.jpg)
Alternative Payment Methods
Paypal is the leading company - $27B in mobile payment volume in
2013, up almost 100% over 2012
PayPal revenues represented 41% of eBay Inc. revenues in 2013
Bitcoin, the crypto-currency
at the start of the year a single bitcoin could have been purchased for
around $12, a gain of 10,250% from the year’s high.
![Page 21: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/21.jpg)
Strategies
Is it possible to implement the same method to
spread mobile financial services usage across
globe?
Frontier Markets
Unbanked population
Based on telecom services
Emerging Markets
Hybrid solutions
Developed Markets
Digital wallets
M-payments
![Page 22: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/22.jpg)
Mobile 3.0
• Smartphones were the keys to Mobile 2.0
• Smart devices & internet of things represent Mobile
3.0
• Wearables & Living Services will change the users’
behavior
• People tend to make payments in different ways
Boondoggle
Winter Wake-Up
Nike - Fuel Band
Withings Body
Scale
![Page 23: Journey of Mobility in Financial Landscape](https://reader033.vdocuments.mx/reader033/viewer/2022060205/55a19c631a28ab214e8b4584/html5/thumbnails/23.jpg)
Thank You
Kerem Abuc
abucov
keremabuc