Journalism & PublishingJournalism & Publishing

By: Jennifer L. FreyBy: Jennifer L. Frey

Chatham County Public Chatham County Public SchoolSchool

Overview of IndustryOverview of Industry

To produce books, To produce books, newspapers, and newspapers, and periodicals that periodicals that entertain us, entertain us, educate us and educate us and bring us the news bring us the news we need to be we need to be informed citizens.informed citizens.

Trends in the IndustryTrends in the Industry

Pop journalismPop journalism Journalism, or Journalism, or

Propaganda?Propaganda? WeblogsWeblogs ConsolidationConsolidation Vertical Vertical

IntegrationIntegration

How It Breaks DownHow It Breaks Down

Newspapers - 40% of Newspapers - 40% of industry revenueindustry revenue

Magazines - Magazines - multibillion dollar multibillion dollar industry expanding industry expanding each yeareach year

Books - 1/5 of the Books - 1/5 of the industryindustry

Online Information - Online Information - ever expanding ever expanding universeuniverse

Career TracksCareer Tracks

Journalism & Journalism & Publishing starts with Publishing starts with a position as an a position as an intern, editorial intern, editorial assistant, proofreader, assistant, proofreader, or fact-checker. or fact-checker.

Many start out as a Many start out as a freelance writer for freelance writer for local newspapers, local newspapers, websites or school websites or school papers.papers.

Career Tracks - cont. Career Tracks - cont.

Career tracks Career tracks vary in book, vary in book, newspaper, and newspaper, and website website publishing, as do publishing, as do the skillsthe skills

Similar roles Similar roles

Career Tracks - cont.Career Tracks - cont.

Editorial Assistants & CoordinatorsEditorial Assistants & Coordinators CopyeditorsCopyeditors Writers and ReportersWriters and Reporters Managing EditorsManaging Editors Associate Editors & Section EditorsAssociate Editors & Section Editors Executive Editors & Senior EditorsExecutive Editors & Senior Editors Technical WritersTechnical Writers FreelancersFreelancers

Career Tracks - cont.Career Tracks - cont.

Editorial Editorial Assist./Coord.Assist./Coord.

Assist editors and Assist editors and reportersreporters

Handle overflow Handle overflow from the copy deskfrom the copy desk

Edit certain Edit certain columns columns

Copy EditorsCopy Editors Work closely with Work closely with

text paying text paying attention to style, attention to style, grammar and grammar and consistencyconsistency

Responsibilities Responsibilities vary from vary from publication to publication to publicationpublication

Career Tracks - cont.Career Tracks - cont.

Writers & ReportersWriters & Reporters Investigative work: Investigative work:

through phone calls, through phone calls, face-to-face face-to-face interviews, travel or interviews, travel or internet research.internet research.

Cover a beat or a Cover a beat or a main subject of main subject of interestinterest

Managing EditorsManaging Editors Oversee the flow of an Oversee the flow of an

ad and editorial spacead and editorial space Study market trends, Study market trends,

reader surveys, and reader surveys, and create budgets.create budgets.

Soothe egos, resolve Soothe egos, resolve conflicts conflicts

Create schedules and Create schedules and enforce deadlines.enforce deadlines.

Edit content in some Edit content in some capacity.capacity.

Career Tracks - cont.Career Tracks - cont.

Associate & Section Associate & Section EditorsEditors

Oversee a particular Oversee a particular section of a section of a publicationpublication

Spots leads not catchySpots leads not catchy Fixes stories that are Fixes stories that are

not cohesive not cohesive Finds and hire Finds and hire

freelancersfreelancers Emails writersEmails writers

Executive & Senior EditorsExecutive & Senior Editors Set editorial policySet editorial policy Write opinion piecesWrite opinion pieces Manage teams of Manage teams of

editorseditors Oversee content and Oversee content and

enforce quality enforce quality standards and stylesstandards and styles

Plans budgets, sets Plans budgets, sets deadlines and watch deadlines and watch market trendsmarket trends

Career Tracks - cont.Career Tracks - cont.

Technical WritersTechnical Writers Transform info. Transform info.

into logically into logically organized textorganized text

Develop Develop instruction instruction manuals, training manuals, training guides, how-to guides, how-to pamphletspamphlets

FreelancersFreelancers Find workFind work Be able to pitch Be able to pitch

ideasideas Schedule time Schedule time

wiselywisely Work at homeWork at home Create own Create own

structurestructure

CompensationCompensation

Copywriter: $27,000 - $50,000Copywriter: $27,000 - $50,000 Senior Copywriter: $50,000-$85,000Senior Copywriter: $50,000-$85,000 Editor: $35,000-$60,000Editor: $35,000-$60,000 Senior Editor: $60,000-$90,000Senior Editor: $60,000-$90,000 Reporter: $22,500-$30,000Reporter: $22,500-$30,000 Technical Writer: $35,000-$50,000Technical Writer: $35,000-$50,000 Web Writer: $27,500-$75,000Web Writer: $27,500-$75,000 Salaries vary depending on special knowledge Salaries vary depending on special knowledge

about industry or technology in generalabout industry or technology in general

Job ProspectsJob Prospects

Job market is Job market is stagnant will grow stagnant will grow slower than any slower than any other occupation other occupation through 2010through 2010

An internship or An internship or apprenticeship is apprenticeship is the best bet to the best bet to gain valuable gain valuable experienceexperience

Major PlayersMajor Players

Time Warner Time Warner www.aoltimewarner.com

Viacom, Inc. Viacom, Inc. www.viacom.com

News Corp. News Corp. www.newscorp.com

Bertelsmann Bertelsmann www.bertelsmann.com

Cox Enterprises, Inc.ox Enterprises, Inc. The Thomson Corp. The Thomson Corp.

www.thomson.com

Pearson plcPearson plc

LoveLove

The Power of the The Power of the Press - get the Press - get the credit you deservecredit you deserve

Say what you Mean Say what you Mean and Mean what you and Mean what you Say - be outspokenSay - be outspoken

Work with Words - Work with Words - creative expressioncreative expression

HateHate

Holier Than Thou - Holier Than Thou - how high are your how high are your moralsmorals

Faster! Faster! - Faster! Faster! - meet and beat meet and beat deadlinesdeadlines

Those Who Can, Those Who Can, Do…stand on the Do…stand on the sidelines and sidelines and observeobserve

Degree RequirementsDegree Requirements

Bachelor degree Bachelor degree in Journalism, in Journalism, Communications Communications or Englishor English

Skills RequiredSkills Required

Knowledge of Knowledge of grammar, grammar, language and language and narrative narrative (storytelling) are (storytelling) are essential skillsessential skills

Conduct ResearchConduct Research Proofreading Proofreading

SkillsSkills

Soft Skills RequiredSoft Skills Required

Interviewing skillsInterviewing skills Self-MotivationSelf-Motivation Creativity finding information and Creativity finding information and

telling a storytelling a story Curious and resourcefulCurious and resourceful Desire to communicate to othersDesire to communicate to others Ability to organize language and Ability to organize language and

think criticallythink critically

Courses In High SchoolCourses In High School

Business CommunicationsBusiness Communications KeyboardingKeyboarding NewspaperNewspaper Language Arts (creative writing)Language Arts (creative writing) MarketingMarketing Social StudiesSocial Studies ScienceScience MathMath

Two Year College - AS Two Year College - AS DegreeDegree

O.C.C.O.C.C. Associate Degree Associate Degree

Program in Program in Journalism as a Journalism as a concentrationconcentration

www.sunyocc.eduwww.sunyocc.edu

Four Year College - BS Four Year College - BS DegreeDegree

Syracuse University - Syracuse University - New House School of New House School of CommunicationsCommunications

Undergraduate Undergraduate Programs - Programs - Advertising, Advertising, Journalism, Public Journalism, Public Relations, Film, Visual Relations, Film, Visual and Interactive and Interactive CommunicationsCommunications

http://newhouse.syr.edu/http://newhouse.syr.edu/

Internships & Internships & ApprenticeshipsApprenticeships

WSTM News WSTM News Channel 3Channel 3

WIXT Channel 9WIXT Channel 9 WTVH Channel 5WTVH Channel 5 WCNY - PBS WCNY - PBS

Channel 24Channel 24 The Syracuse Post- The Syracuse Post-

StandardStandard Time Warner CableTime Warner Cable

Getting HiredGetting Hired

Enjoy reading, Enjoy reading, writing and newswriting and news

Exhibit Exhibit competence, competence, calmness, don’t calmness, don’t oversell yourselfoversell yourself

Keep it short and Keep it short and simplesimple

Less is almost Less is almost always morealways more

Stay focused and follow Stay focused and follow your career goals!your career goals!

Always remember…the glass Always remember…the glass is half full!is half full!