journalism and social media
TRANSCRIPT
The Plan for today:
Social Media in Six Sections:
1) Intros and background – Social Media and Journalism2) Twitter3) Facebook4) Some of the others5) Journalism and Social Media – Personal/Private/Business6) Measuring and Monitoring
Social Media for Business v
Social Media for Journalism
‘How social media is changing the role of journalists’Martin Stabe – Financial Times
922 Journalists surveyedMore than 75% rated Social Media as an important toolAlmost 90% were using social media more than they were a year agoMore than200 added comment:some scathing, slamming social media as a pointless communication channel to manage, and some pointing to the fact they are now dependent on these websites as news sources.
May 2011 – New Media Knowledgehttp://www.nmk.co.uk/article/2011/6/22/three-quarters-of-journalists-rate-social-media-as-important-tool-%E2%80%93-new-research-and-whitepaper
"A journalist who doesn't use Twitter and Facebook probably won't get hired," Raju Narisetti (WSJ, Washington Post)
“But right now a journalist who doesn't use Twitter is running a huge risk of missing something important.” Steve Buttry, Director of Community Engagement & Social Media, Journal Register Co. http://stevebuttry.wordpress.com
“Social media is a thing we do with an audience, not to an audience Meg Picard – Guardian”
Social Media
The Rules
Rule 1
http://www.alchemyuk.com/online_marketing/social_media_marketing.php
Who Uses Twitter?
Some Twitter Users
What Twitter can be used for
Good practice, bad practice
Following and Followers
Getting people to follow you
Profile
Who Uses Twitter?
Some Twitter Users
What Twitter can be used for
Good practice, bad practice
Following and Followers
Getting people to follow you
Profile
VideoYoutubeVimeoQikUStream
PhotoFlickrInstagram
BloggingPosterousBlogger
AudioAudioBoo
NetworkLinked INTumblr
Location4Square
NewsDigg
Research/ArchivveDelicious
Other useful social media
Journalism and Social Media ===
A very different relationship
Starting out with purpose
Set your ObjectivesWhat are you going to do?What do you want to achieve?What problem are you trying to solve?How do you know if its working
Journalism’s Special Relationship with Social Media
Journalists must be able to pivot quickly between the idea of using the community as a source of news and as the audience for news, because they are both.
David Clinch, editorial director for Storyful
(Storyful uses the power of social networks to create an authentic, cooperative and socially useful journalism)
Collaborative Reporting
“This requires a shift in the mindset of journalists, who are used to deciding what news is and how it is covered, produced and distributed. Social media by its very definition is a participatory medium. There is a potential for greater engagement and connection with the community, but only if journalists are open to ceding a degree of editorial control to the community.”
Alfred Hermida, professor of integrated journalism at the University of British Columbia.
Journalists as Community Managers
Though journalists are taking on new skill sets like programming and multimedia production, more journalists will need to have a grasp on community engagement and developing news “conversationally with readers,”
Sure, many news organizations are hiring full-time community or social media managers to focus on just that, but in the future, community management may very well be at the core of the journalism process, integrated into traditionalwork.
C.W. Anderson, assistant professor of media culture at City University in New York
Where am I going to find the time
to do all this social
media??!!??
Monitoring and
Measuring
Monitoring
How to Develop a Social Media Plan
Step 1: Listen
There’s more to Search than Google – and more to Alerts than Google
Try: Latest blog mentions search - http://pipes.yahoo.com/pipes/pipe.info?_id=bFH0.Di32xGnPkr_qu5lkA
Social Media Firehosehttp://pipes.yahoo.com/pipes/pipe.info?_id=f1ae63990f6d5b9e48ce807a77bb9995
Your own social media networks
Step 2: Prepare
Set Rules of EngagementMicrosoft’s Channel 9 Doctrine is a good place to start.
Define Your StrategyNot got one:Try http://www.web-strategist.com/blog/2008/07/07/ongoing-list-of-social-media-strategies-from-enterprise-corporations/
Step 3: Engage
Don’t expect people to follow you – go to where people are, comment, link, support.
Create good reasons why people must follow you.
Step 4: Go OfflineThere’s really no replacement for face-to-face interaction.
Step 5: Measure Success
