journal entries 1-10
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Journal Entry
Jessie Reed
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Journal Entry #1
Table of Contents:
• Major Components of WGSN • Why do you think this website is useful to the Fashion Industry? • An article that you find interesting.
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Looking through the WGSN website the major components will have to be the latest
reports on Fashion, the trend watch, retail stores, and retail product. Consumers and the Fashion
industry need to know what’s hot, what’s trendy, what I can look good in, and what could we get
customers to buy. Latest fashion reports such as Womenswear, Menswear, Children’s wear is the
biggest component of the website because it goes in great detail about what is new for men,
women, and children, what can look good for different seasons, and also where to get these
products from. The trend watch is very important because it keeps up with latest trends,
designers, retail stores, and also it gives an idea of how to wear these trends.
This website is very useful to the Fashion Industry because it is like a magazine but very
diverse. Fashion lovers can find information that they cannot find in their favorite magazines.
Retail stores can research more about the retail industry not only the fashion industry. The
information on WGSN is very broad, and detailed, and very organized.
The article “Pre-fall 2013: knitwear key item analysis” describes hot knitwear in the fall
of 2013 will be. From looking at the key points of article, and the author’s outtake of the
knitwear, I love it. The relaxed V-neck is my favorite, because I can see many women with a
relax silhouette going for a nice sweater dress with the relaxed V-neck. More young people
would go for the boxy cardigan, because many teens do wear cardigans, especially in college to
give that school girl look.
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Journal Entry #2
Table of Contents:
• Current Fashion • Picture • Two elements of the new fashion that is taken from a
past fashion
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Leg warmers seem to be a hot accessory these days. You can wear them in so many ways
like for the fall with cute Ugg boots, sneakers, and other types of boots. But leg warmers aren’t
something that is new in 2013. Leg warmers were hot in the early 1980s, especially in 1982’s
Flashdance. Leg warmers are very soft and stretchy. Some look as if it was made out of material
that you use to make a sweater.
Leg warmers now are a bit similar to leg warmers in the past. It uses the same shape and
form, and also texture that they used in the past. The shape is still are fit to wear at the shin of the
leg and ankles. The texture still feels soft like a sweater. When you think of leg warmers, you
think of Olivia Newton John Physical, and Flash dance, which all falls into the 80’s. The new
fashions of the leg warmers are similar yet different from the leg warmers in the 80s because of
how it is worn. Leg warmers were used to work out in, but now they are used as a accessory. In
the 80s bright neon colors like pink, green, and yellow were worn a lot in the past but now it is
more neutral colors being worn today.
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Journal Entry #3
Table of Contents:
• MAC Cosmetics Expands Presence in Africa • Key Points
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Mac Cosmetics are hoping to open up a store in the continent Africa. Mainly in the countries
Lagos, Nigeria, and Zambia Mac hopes to open up a freestanding store in the beginning of February. In
the country Lagos Mac will be partnering up with Essenza Co and it will be located in the Ikeja
City Mall. A second MAC store is planned to open in the Palms Mall in Lagos later this
year. At least within 3 years the city of Ikeja will have 5 Mac stores.
http://www.wwd.com.emils.lib.colum.edu/beauty-industry-news/retailing/mac-cosmetics-expands-presence-in-
africa-6684083?module=beauty-industry-news-color-cosmetics-page-1
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Journal Entry #4
Table of Contents:
• The Look of the Trend • Who is wearing the trend • Opinion of the Trend • Interview
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Since I live in an urban area, I see a lot of men wear jean jackets. Jean jackets are made
of denim, in different colors, different brands, and also different styles. It could be a Jean vest or
a jacket. The look of the trend is very urban, and laid back. You seen music artist in Hip-Hop and
grunge wear this trend but incorporate it in a different way to fit their own style.
In the photo I provided is a picture of my brother in a denim jean jacket. He is wearing it
with a Flannel men’s top, with cargo pants. In my opinion I love this trend not only on men, but
on women too. A Jean jacket to me is very classic; it’s something that will always be around in
fashion.
As I interview my bother he said, “I love my jean jackets because I feel comfortable in
them, It’s more easy for me to dress myself because I am not really into fashion, wearing suits,
cardigans, but a jean jacket makes me look good and I also feel comfortable”
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Journal Entry #5
Table of Contents:
• New TV show • What is the Trend • Why will this trend emerge
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The Carrie Diaries is a prequel of the show Sex and The City. Sex and The City was
known for not only its funny, promiscuity drama, it was full of trends. Even though in the show
Carrie Diaries its based off of Carrie Bradshaw in the early 1980’s, the clothes and trends still
manage to be a mix of 80’s and modern day fashion. The main character is again Carrie
Bradshaw, and the character Carrie is a fictional fashion icon in the 90’s. In the show, every
episode it seems like it is a new trend.
In the photo I provided, Carrie in many episodes was seen wearing bright colored
garments. In the all three photos, she is wearing Gather dresses, very poofy, but still fashionable.
Carrie also is always wearing something with a bright color like red, green, pink, and yellow. It
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still has an 80’s look to it but in the show it still puts a modern look to it with the leopard
shrugged cardigan, and the bright green jacket.
This trend will emerge because many teens tend to wear a lot of bright colors and
watching this Carrie Bradshaw, she is only in high school, so many would want to be the teenage
version of Carrie Bradshaw.
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Journal Entry #6
Table of Contents:
• Fabric and Color Trends
• Explanation of Trend
• Fashion Items
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For the Fall and Spring in Fashion there have been tons of new fabric trends going
around. The most popular ones are stone snakeskin, metallic gold cotton fabric, and floral pattern
fabric. All are very trendy for many seasons during the fashion year.
Stone Snakeskin
• It is often made from leather
• The feel of it is smooth and soft
• The trend can come in neutral like colors
Metallic Gold
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• It’s made of cotton fibers
• It feels really soft and looks very luster, tends to be stretchy
• It can come in different colors not just gold
Floral Pattern Fabric
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• Made of Cotton Fibers, and sometimes Manufactured Fibers
• Really soft, some material are stretchy, rough, smooth
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Journal Entry #7
Tables of Content:
• Women’s Do’s and Don’ts
• Men’s Do’s and Don’ts
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Women’s Fashion Don’ts:
Wearing Tights As Pants:
Tights are an accessory, they are not meant to wear as pants.
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All Over Animal Print:
Leopard is a very classic trend but it looks tacky when it’s all over the place, it
should be used to a limit.
Men’s Fashion Don’ts
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Sagging Jeans:
Its very tacky, and sloppy.
Novelty Ties:
They aren’t fashionable, doesn’t really go well with a suit.
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Journal Entry #8
Table of Contents:
• What you see
• Trends
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I went into Target, and the most dominating part of target is the women’s department. It
has so much colors all around it catches your eye more quickly than any other department. I saw
a lot of A-line dresses, tons of handbags with patterns, and bold colored shoes. The bras catch
your attention also because it has an attractive woman with a bra on.
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Journal Entry #9
Table of Contents:
• Forever21
• Torrid
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This is a Forever21 Window Display it looks very trendy. I love the silhouette of the
clothes, the animal print patterns, and the colors. It speaks out to the customer because you see
classic trends like the blazer, and it is great outfits to wear to school, work, and parties.
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This is a Torrid Display. I love the maxi dress displayed it’s very bold. It has full-busted
mannequins used. It speaks out to more full figure customers than it does someone who is petite.
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Journal Entry #10
Tables of Contents:
• The Designer
• The Collection
• Retail
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I chose Donatella Versace and her 2013 Spring collection. I love the colors used, it doesn’t have
much spring colors it uses less spring colors, so that’s something different.
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This look doesn’t look like something someone would wear in the spring, but it looks very
trendy. Stores like H&M. Forever21, have their own version of the vertical striped pants.