Date/Time Frame: April 7, 2014 – May 14, 2014

Details of Duties:

Prepped and delivered Scientific American and Nature magazines to Capitol Hill

Conducted media sweep for China and compiled several graphs and visual aids

Listened to and created report on a House subcommittee hearing

Researched third-party blog outlets for Battelle

Researched Battelle products and background

Compiled complete media list for Battelle

Compiled complete media list for AAMCO

Conducted social media sweeps for Mexico

Assembled binders for Saudi Arabia to be delivered to the House

Completed media list for Nicholson

Edited executive documents as part of QED (Qorvis Editorial Board)

Conducted research for MorningStar

Reflection – Professional Value

The final segment of my internship entailed much more research than the first two parts.

Additionally, I made several more trips to Capitol Hill and dipped more into the public affairs

side of Qorvis/MSLGROUP, whose clients include Saudi Arabia, Mexico, Fiji, Cyprus and

Bahrain. This was actually a great insight into my own professional preferences, as I definitely

didn’t enjoy the public affairs aspect of my job nearly as much as I liked my public relations-

related duties. I was entrusted with much more important research, too, and with creating media

lists for larger and more prominent clients. However, it makes a huge difference in my own

marketability to say that I have been involved in both public affairs and public relations, as well

as hybrid practices.

Reflection – Personal Value

Wrapping up my internship at Qorvis was definitely bittersweet. I made a lot of great

connections at this company and learned so much about the agency lifestyle and its high

demands. I definitely feel more prepared to work in an agency in the future, and working in this

environment has only motivated me to work harder to make myself more marketable and to earn

a position in an agency like Qorvis. I was definitely able to at least mostly fulfill the goals I had

set forth for this internship, as well as meet other benchmarks important in my public relations

experience and education.

Major Connection

One public relations theory that I thought was especially apt to apply to the final part of my

Qorvis/MSLGROUP internship is Grunig’s excellence theory. The excellence theory “specifies

how public relations makes organizations more effective, how it is organized and managed when

it contributes most to organizational effectiveness, the conditions in organizations and their

environments that make organizations more effective, and how the monetary value of public

relations can be determined.” This theory definitely champions the function of public relations

and it was very clear to me how critical public relations is after working for this particular

company.