1.University of North Texas
Department of Journalism
Online Journalism 3340
March 9, 2010
Types of Convergence

2. Digital Storytelling Tools
Shovelware out, Within Media In
Its no place for lazy journalists
Dig deeper, report more, drive to find more sources, quicker
Need to be more accurate and more thorough
Search, research and verify
3. Integration
Among-media
Shovelware
Reproducing newspaper story as-is into newspaper
Posting video from newscast onto the web
I think that the great fear was that we were all going to turn into three-headed monsters and do three times as much work in eight hours, and you just cant. And, furthermore, you probably wont do it that well; particularly in a market this size you cant afford to have a mediocre person on TV or a mediocre news writer.
Jim Riley, Director of Operations, of TBO.com
http://www.ojr.org/ojr/workplace/1017858030.php
4. Integration
Within-media
Great reporting + multimedia using digital media tools: your pen, paper, digital recorder, digital video camera
Long form narrative meets digital story telling
Fully integrated into the story assignment process
Ability for more in-depth coverage
Better interviews
Greater consciousness of photos
Selected use of video
Fairness & accuracy still reign
5. 6. The Interactive Audience
Now:
Individual, personalized, direct
Email addresses for reporters
Tracking readers: Story by story
Top Down
Editors to
Readers
Readers in
Control
Audience
Participation
7. Participatory journalism - We Media
http://www.hypergene.net/wemedia/weblog.php?id=P36
8. 9. Importance of Interaction & Involvement
Two key factors
Shift in flow of mass communications from one-way to multi-directional flow.
Impacting how news is defined, the way its presented and how journalists do their jobs
What people learn from the news

User-controlled, user-driven content enhance learning

10. Readers making mental connections to stories 11. Participating in the news