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Masthead – The Masthead is a unique style and the font appeals to the target audience of the magazine, teenagers, young adults and the secondary audience middle-age adults. It is behind the main image because font style alone is audience familiarity, so the full logo doesn’t need to be seen to know that the magazines ‘Kerrang’. It is white on a black background making it the dominant contrast, and follows the colour scheme of the magazine. It follows the conventions of a magazine mast head because it covers all the top of the page.

Main image – The Main Image is a picture of Billie Joe Armstrong, this appeals to a wide audience, because Green Day is a very popular band. He has been given a black leather coat, which is a stereotype of a rock star and black symbolises danger and darkness, which is usually what Rock Bands sing about. His face is also the dominant contrast because it’s white on a black background; this matches the colour scheme of the magazine, white, black, yellow and blue. Ideology is also used on this front cover, because he’s every young ‘rockers’ hero, everyone wants to be him.

Model credit – The Model credit is a quote from Billie Joe Armstrong, this quote gives the audience an idea that he isn’t as tough as he is seen by everyone and people can relate to him more because he’s sharing his feelings, “sometimes I feel secluded…” This appeals to a middle-age audience because they want to know about music news. The name Green Day is the dominant contrast because people know him more by his band name than his actual name, which is why underneath his name is smaller.

Coverlines – The cover lines are blue to make it stand out on the black background catching the attention of the audience. It also encourages the consumer to read the magazine by using words like WIN, this shows the audience what the small articles of the magazine are.

Main cover line – The biggest text on the page other than the mast head is the main cover line, the colour and size shows us that it is supposed to be the dominant contrast and that audience is supposed to see it. It is aimed at the teen to young adult audience because of the band, green day is a band more aimed towards the younger audience. The size of the text suggests that it’s going to be the main article of the magazine.

Colour – The main colours on this magazine cover are, white, black, blue, yellow, all of which conflict, white and black contrast from each other and yellow and blue connote opposite things. White connotes, pure, fresh. Black connotes, unknown, darkness, danger which appeals to the target audience who listen to rock music, yellow which means warning unlike blue which connotes calm, relaxing.

Typefaces – The type face is rather informal, giving off a representation of the magazine being aimed for a younger audience. The text is bold and easy to read, which aim also aims to the older audience aswell

Photography Lighting - The lighting is bright on his face to make him the dominant contrast, this is quite conventional when it comes to music magazine covers. The Target audience bought the magazine for the main story, more than the small stories that are scattered around the cover.

House Style – The colours used, white, black, yellow and blue are consistent throughout the front cover, this makes it look professional but the skew of words and headings, plus the fonts used make the magazine informal, which appeals to the audience and the connotations of rock, it is very unlikely to see a rock star dressed very formal.

Target Audience - The target audience of Kerrang is a young teenage audience leading up to an older young adult audience. It is easy to tell because the fonts and other things on the front cover show that it appeals to a younger audience rather than someone retired, plus Kerrang is based more around newer bands.

Design Principles Used? In this music magazine, they do a very good job of following the Guttenberg design principle, with the dominant K and win, being in the top left. The image used also follows the rule of thirds with the main stories being in the main optical area. This is informal balanced

alford City College JOSH ROBINSONEccles CentreAS Media StudiesFoundation Portfolio

Masthead – The Mast head is the dominant contrast of the magazine cover because it is red on a blue background. It goes against convention because the mast head usually takes up the entire top of the magazine but in ‘Q’ magazine it’s only placed in the top left. It has been placed behind the main image because ‘Q’ is a popular magazine and just seeing the placement of the logo and its colours is audience familiarity because it is one of the only magazines that do this. Red symbolises power and new, which appeals to the target audience because they want to know about the latest music news.

Main image – The Main Image is a picture of MUSE, this appeals to a wide audience, because MUSE is a very popular band and a lot of the songs appeal to the magazines target audience. All of the band members except the one in middle have a black coat, this makes them stand out from the background but because of the one in the middles grey coat, he is the dominant contrast of the front cover. They are all stood in very ‘tough’ poses to make themselves look cool, which appeals to the target audience and also, attracts people who look at the cover.

Model credit – The Model credit is a quote from MUSE, this quote gives the audience an idea that the band are very optimistic and have high hopes about what they will achieve later in their career, The quote ‘We’ll be the first band in space’ also appeals to the reader because they want to know what has happened to the band, this also appeals to a middle-age audience because they want to know about music news. The name MUSE is the dominant contrast because people know them more by their band name than their faces, thus bringing in a wider audience.

Coverlines – The cover lines are blue to make it stand out on the grey background catching the attention of the audience. It also encourages the consumer to read the magazine by using big numbers like 50, this shows the audience what the small articles of the magazine are and leaves the audience wondering what the 50 acts are.

Main cover line – The biggest text on the page other than the mast head is the main cover line, the colour and size shows us that it is supposed to be the dominant contrast and that audience is supposed to see it. It is aimed at the teen to young adult audience because of the band, MUSE is a band more aimed towards the Teenage-Adult audience. The size of the text suggests that it’s going to be the main article of the magazine.

Colour – The main colours on this magazine cover are, white, red and blue, all of which conflict, blue and red contrast from each other. White connotes, pure, fresh. Red connotes passion and power. Blue connotes calm and relaxing.

Typefaces – The type face is formal, giving off a representation of the magazine being aimed for an older audience, teenagers and middle age. The text is bold and easy to read, which aim also aims to the older audience as well. The white text across the cover is all in capitals to attract consumers. The part where it says ‘mick JAGGER’ has been written in an unusual way, ‘JAGGER’ has been made bold unlike ‘mick because the designers know that people will know Jagger, more than mick.

Photography Lighting - The lighting is bright on all of their faces, but mostly the man in the middle, to make them the dominant contrast, this is quite conventional when it comes to music magazine covers.

House Style – The colours used, white, red and blue are consistent throughout the front cover, this makes it look professional. All of the text throughout the cover is formal, based on their positions and their type of font. Except for the word MUSE, this is informal. This style of font is very professional and not only appeals to the teenage audience, but it also appeals to the older audience who read ‘Q’ magazine for the music news.

Target Audience - The target audience of ‘Q’ magazine is a young teenage audience leading up to an older young adult audience. It is easy to tell because the fonts and other things on the front cover show that it appeals to a younger audience rather than someone retired, plus Q magazine is based more around popular bands, that’s have an audience of older audiences.

Design Principles Used?

Like most Q music magazines, they do a very good job of following the Guttenberg design principle, with the dominant Q, being in the top left. The image used also follows the rule of thirds with the bands faces in the main optical point. This image has informal balance as although they are placed in a formal way, each person is different and wearing different clothes.

alford City College JOSH ROBINSONEccles CentreAS Media StudiesFoundation Portfolio

Masthead – The Mast head is the dominant contrast of the magazine cover because it is white on a blue background. It follows convention because the mast head usually takes up the entire top of the magazine. It has been placed behind the main image because VIBE is a popular magazine and just seeing the placement of the logo and its colours is audience familiarity. Red symbolises power and new, which appeals to the target audience because they want to know about the latest music news.

Main image – The Main Image is a picture of 50 cent, this appeals to a wide audience, because 50 cent is a very popular rapper and a lot of the songs appeal to the magazines target audience, of teenagers to young adults. 50 cent is wearing a black suit; this makes him stand out from the background, meaning he is the dominant contrast of the front cover. He is stood in a very ‘tough’ pose to make himself look cool, which appeals to the target audience and also, attracts people who look at the cover. This is also a stereotype of a rapper.

Model credit – The Model credit is a phrase about 50 cent, this quote gives the audience an idea that he is going to do something big that will happen later in their career, The quote global terror also appeals to the reader because they want to know what has happened to him, this also appeals to a middle-age audience because they want to know about music news. The name 50 is the dominant contrast because people know them more by their band name than their faces, thus bringing in a wider audience.

Coverlines – The cover lines are white to make it stand out on the grey background catching the attention of the audience. It also encourages the consumer to read the magazine by using big numbers like 50, this shows the audience what the small articles of the magazine are and leaves the audience wondering what the 50 acts are.

Main cover line – The biggest text on the page other than the mast head is the main cover line, the colour and size shows us that it is supposed to be the dominant contrast and that audience is supposed to see it. It is aimed at the teen to young adult audience because of the rapper, 50 is more aimed towards the Teenage-Adult audience. The size of the text suggests that it’s going to be the main article of the magazine.

Colour – The main colours on this magazine cover are, white, red and yellow, all of which conflict, yellow and red contrast from each other. White connotes, pure, fresh. Red connotes passion and power. yellow connotes danger and explosions.

Typefaces – The type face is formal, giving off a representation of the magazine being aimed for an older audience, teenagers and middle age. The text is bold and easy to read, which aim also aims to the older audience as well. The white text across the cover is all in capitals to attract consumers. The part where it says IS LIL B YOUR GOD has been written in an unusual way, LIL B has been made bold to stand out.

Photography Lighting - The lighting is bright on his face, , to make him the dominant contrast, this is quite conventional when it comes to music magazine covers.

House Style – – The colours used, white, red and yellow are consistent throughout the front cover, this makes it look professional. All of the text throughout the cover is formal, based on their positions and their type of font. This style of font is very professional and not only appeals to the older audience of the magazine.

Target Audience - The target audience of VIBE magazine is a young teenage audience leading up to an older young adult audience. It is easy to tell because the fonts and other things on the front cover show that it appeals to a younger audience rather than someone retired, plus VIBE magazine is based more around Bands and rappers with a tough look to them.

Design Principles- This magazine follows the Guttenberg design principle, with 50cent being in the main optical point, and the iconic V from the logo being in the top left. The text used also follows the rule of thirds with the main stories being where the lines cross. The barcode etc. is also in the dead corner. This image has an informal balance as his clothes are different and the background is different on both sides,