Killing It With Data

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Introduction

Josh James Domo, Founder and CEO Omniture, Co-Founder and CEO @joshjames

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What I’m Talking About

Sales Org > Sales TeamSales Management > QuotaBest Sales People ≠ Best Numbers

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Revenue Cures All Problems

Sales-driven cultures win

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First Learned This at Omniture

• Killer Sales Organization• Fastest/2nd Fastest for 3

Years• SaaS Pioneer• 2nd Largest SaaS Company• 6,000+ Customers• 100% Retention – 6 years

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Applying Those Lessons at Domo

• More deals• Shorter time• Higher values

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Our View of Data for Sales

SalesProductivity

MarketingData

Revenue Finance

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Avoiding the Data Trap

• Data in isolation is dangerous

• Look at Data in context of entire business

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In Action at Domo

We measure everything – every touch – correlation of all data

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In Action at Domo

Not all reps are created equal

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Avoid the Reporting Trap

Hours and hours per month of multiple people pulling together the information

Manually entering data; every piece of data you enter is potentially a point of failure

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One Version of the Truth

Thank You@joshjames

www.domo.com