jorma palo (vividworks ltd) scaling ar solutions for the furniture idustry
TRANSCRIPT
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Let customers try before they buy!
We want to deliver the best visual online configurator in the world by combining the latest innovations
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VividWorks is enabling retailers and manufacturers to capitalize on the trends of shifting business processes from physical locations to the Internet
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Reconstructinginterior space and real objects
Bringing visual quality next to realism when combining virtual objects and real space
Crossdevice approach with Omni-channel capabilities
https://www.youtube.com/watch?v=Ypn4_6vXGco
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We revolutionize how to sell products!
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2009 2012 2014 2016 …
Marker based Markerless SLAM live AR AR/VR Marker based Markerless Mixed Marker based Reality
VividAR
AR onVividPlatform
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WHERE and HOW AR IS USED
B-2-B tool for sales persons
B-2-B-2-C tool for showrooms and app for consumers
B-2-(B)-2-C tool for online sales with consumers
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B-2-B tool for sales persons => initiation peaks up=> extended gradually=> steady daily usage level
HOW IS AR APP download and used
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HOW IS AR APP download and used
B-2-B-2-C tool for showrooms and app for consumers => over 100.000 downloads
=> peaks with January campaigns
=> over 2.000 daily users
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B-2-(B)-2-C tool for online sales with consumers => First 6months reaching
volumes => steady growing trend=> marketing shows peaks
HOW IS AR APP download and used
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2009 2012 2014 2016 …
Alvar Markerless SLAM AR/VR Alvar Markerless Mixed Alvar Reality
VividAR
HOW IS AR
used
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USE CASES HOW AR IS USED
B-2-B tool for sales persons
B-2-B-2-C tool for showrooms and app for consumers
B-2-(B)-2-C tool for online sales with consumers
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Lindström is a Finnish multinational B-to-B textile service provider and they offer mat, hygiene, towel, workwear and restaurant textile services
Sales persons are visiting customer premises
Entrance design with Lindsröm mats
New Sales Process- Visit at Customer premises with AR+ solution- Take a photo and show design in customer
premises=> all combinations available => no imagination needed
- Live design to enthuse the customers and make the deals quicker
=> quicker time from contact to order
B-2-B tool for sales persons
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AR Solution for allowing Sales People to show all options and close deal with customer
B-2-B tool for sales persons
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B-2-B-2-C tool for showrooms and app for consumers
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Design Your Home• eCommerce marketplace for European designer furniture• Special target of 8 countries • Four of DYH's own brands• Over 400 products available in 10,000 variations
B-2-(B)-2-C tool for online sales with consumers
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Encourage interaction• Demonstrative video on the front page about the Floor Planner• Design competition: upload a photo of your room and furniture of
your choice and win 500 euro• Site users asked to vote for the favorite 3D room design from a
shortlist of contestants
B-2-(B)-2-C tool for online sales with consumers
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Visualize, get inspiredComprehensive 3D Floor Planner at the front page to boost sales
• Visualize how different items and styles fit together in your home
• Get inspired and find new ideas
• Try even bold combinations
• Create your own dream home following your personal taste and space specifications
B-2-(B)-2-C tool for online sales with consumers
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Visualize, get inspiredComprehensive 3D Floor Planner at the front page to boost sales
B-2-(B)-2-C tool for online sales with consumers
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B-2-(B)-2-C tool for online sales with consumers
www.youtube.com/watch?v=Wr61ZhQalfI
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Industrial grade
online 3D design-to-purchase cloud platform
building deep customer engagement
with 3D and augmented reality.