Jordi Escuer ArroyoMaria Isabel Quero

Anna López CerdánLaia Navarro Irún

Laura Pérez Guàrdia

YEEF – Young European Entrepreneurs of the

Future

D&Jsoles(dancing N joy soles)

Our product:• Specific shoes protectors inside a brand innovated adapted sock.

D&Jsoles

Objective:• Total relief of pain in ballet dancing.

Mission statement

Produce joy.

Everybody can startdancing.

Get rid of your foot pain.

Our homemade prototype. Steps

Our prototype. Steps

Raw materials:

• Resin 12€• Insole 3€ 20€ • Socks 5€

SWOT Analysis

Strenghts WeaknessBrand values: Diverse, innovative, caring qualityComponents adaptationHelp people, it’s relaxing

When worn for extended period of time the resin crescent may flatten.

Opportunities ThreatsDeveloping market Gap in the market Huge potential for growth Consumer aceptance

Our main competitors are strong and can copy our productAn industrial cheaper version

Market and Competitors Our Competitors:- CAPEZIO: 27€

- SANSHA: 19€

- GAYNOR MINDEN: 8€

- INTERMEZZIO: 6€

Competitor analysis: · Toes kits. · Bits and pieces of crescents and toes protections but missing a pointe plus sole.

· Less safety.

Target CustomersAll kind of ballet dancers

can use this product

(women, men or

children).

For amateur or

professional dancers.

Promotion

Trade shows, trade exhibitions or trade fair.

Local ballet shopsGyms Ballet SchoolsPostersMagazinesFacebookTwitterA website, a logoOnline sales

Executive Summary

Our company: Ballfeet (S.L.)Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Jordi Escuer Arroyo - Secretary: Anna López Cerdán Local: Creu Alta Avenue N-12, Sabadell